Danelle Fee Email & Phone Number

Foothill Ranch, Ca

In my most recent position, I oversaw Product Merchandising for apparel, footwear, and accessories (AFA) verticals, contributing to the development of AFA growth initiatives across all sport verticals, product categories, and channels of trade. One aspect of my job was to evaluate and update the global product line in response to marketing needs. I also developed pricing strategies and ensured sales tools were aligned for the region’s needs. I coordinated with cross functional support teams to ensure proactive readiness for seasonal launches, and acted as merchandising spokesperson for key accounts, trade shows, and channel events.I made several significant contributions during my time here, including: ★ Drove customer segmentation and assortment strategies for all National product lines and AFA verticals (Golf, Surf, Snow, Training, Urban and Cycling), in collaboration with sales channel leaders supporting a $27M business.★ Managed $15M SMU business for US wholesale business.★ Defined, executed, and monitored the GTM strategy for US wholesale.★ Provided necessary data inputs to Demand Planning to establish accurate forecasts to address channel product needs and increase inventory optimization.

Irvine

While working here, I led the global creative direction of footwear and apparel lines to produce high-profile, industry-leading products. This involved managing and fostering creativity within a cross-functional team of 20 members, guiding creative development and execution for brand identity, voice, and messaging across all aspects of the brand experience. I also conducted product sourcing and negotiation to hit financial targets. Additional aspects of my role included: ★ Traveled internationally to lead apparel design and development team in seasonal brand strategy. ★ Collaborated cross-functionally with other groups to develop a compelling product consumer experience on a seasonal and annual basis. Manage category sku count and cadence of release, forecasting product lifecycles to understand product line priorities Lead all routing/costing/pricing for women’s optics

Foothill Ranch

Here, I provided global market leadership and drove revenue growth for all aspects of women's sunglasses and Rx product lines, including style and SKU assortments, portfolio productivity, and new release organization. I managed the design and engineering teams during product development. And I led all routing, costing, and pricing for women's optics. I also: ★ Collaborated within the matrix organization to deliver 360 go-to-market tools for each release. ★ Analyzed product and competitors to identify opportunities, market trends, and customer needs.

Irvine

In this position, I maximized product potential by driving merchandising strategy for ASICS apparel lines and worked with financial targets to translate them into mid-term and seasonal strategies. I conducted thorough analysis of historical sell-in and sell-out numbers to make best decisions for future assortment needs. I also translated and prioritized consumer insights and marketplace opportunities from subsidiaries and key accounts to provide critical and valuable input to global product teams. And I led creative go-to-market (GTM) tools that displayed brand passion. My achievements from this role: ★ Conceptualized and planned first ASICS concept store in New York City, created buy plans, developed design fixtures, and managed merchandise planning for the grand opening.★ Grew both apparel and accessory categories by at least 18% seasonally each year.★ Defined, executed, and monitored the GTM strategy for US Wholesale.