Danelle Porter Email & Phone Number

Kansas City Metropolitan Area

• Uncurbed Vintage is a resell clothing brand dedicated to sustainable fashion and providing a safe space for self-expression. I created Uncurbed Vintage to provide an outlet for my creative side. After collecting.
• Conducted market research to determine the best e-commerce platforms and branding ideas.
• Designed and created the logo, brand guidelines, business proposal, budget and annual sales goals,marketing strategy, and product sourcing plans to prepare five-year projections.
• Built an online shopping platform using Wix to integrate sales and marketing strategies.
• Photographed and designed all content for use on web, print, and social outlets.
• Core technologies used: Wix, Notion, Google Analytics, Canva, Procreate, Shopify, Etsy, Depop, andSocial Media Tools.

• As an Account Manager, I served as a client consultant, bridging their needs with internal experts for execution. My role entailed comprehending and upholding client brand standards, devising strategies to achieve.
• Led strategically focused meetings throughout project lifecycles, driving alignment and progress toward objectives while fostering strong client relationships.
• Spearheaded the management of large-scale paid media campaigns for a cell phone dealer, collaborating directly with industry giants Samsung and Google. Oversaw budgets ranging from $20K to $200K, with multiple.
• Amplified brand presence and engagement by managing social media for a marketing retainer client, resulting in a substantial growth of followers from 4K to 9K within one year.
• Cultivated successful brand partnerships with celebrity influencers, generating over $5K in sales within 6 months and sustaining ongoing growth through CRM funnel.
• Core technologies used: Accelo, Teamwork, Airtable, Google Ad Manager, Basis, Meta Business Manager, Canva, Adobe Suite, Shopify, WordPress, Klayvio, Mailchimp, Hootsuite, Nikon z5

• Built omnichannel grassroots campaigns to raise awareness for animal welfare laws in Iowa, Kansas, and Missouri.
• Lead facilitator for rebranding efforts, including; brand esthetics, writing guides, brand standards, graphics, industry research, and overall brand strategy.
• Helped develop, build, and maintain the new company website with WordPress after rebranding and migration from three separate Squarespace websites.
• Created and implemented social media strategy for new brand, content and graphic creation, scheduling, and navigating new political social media landscape.
• Analyzed data and segmentation to raise email open rates from 8% to 26%.
• Drafted and designed all marketing materials for website, social media, email communication, and fact sheets to increase awareness and brand recognition.

Kansas City, Missouri Area

• Management of brand messaging through marketing campaigns, social media, promotions, tradeshows, PR, and Amazon A+ content.
• Point person for all experiential marketing and traditional tradeshows, including the creation of presentations on ROI for proposed yearly plans to top-level leadership, budgeting, marketing materials, booth design.
• Acted as Account Manager for multiple external and internal teams; PR through Backbone Media, price monitoring through Trackstreet and Amazon Seller Central platform, tradeshow assets through Design Shop, brand.
• Created original blog content to position Midland as SME, moving keywords like “GMRS” and “Walkie-Talkie” from page 3 to the first page of Google search in less than six months.
• Conceptualized and executed a multi-channel social media campaign, and brand partnership, that reached 200K+ new users.
• Drafted press materials for distribution through PR firm and led meetings with media contacts for product placement in print and digital.

• Full-scale project management, from project conception to completion, of up to 60 experiential marketing programs a year for various clients like Xbox, Toyota, and Subaru.
• Led the creation of program training manuals, PowerPoint presentations, and social content for dissemination to clients and staff.
• Maintained the hiring, training, and management of teams of brand ambassadors from one person to teams of over 100.
• Monitored and managed omnichannel marketing from social media outreach to optimizing tradeshow lead systems in the field.
• Engaged social media for multiple clients using their specific brand voice and direction, across all platforms during events.
• Worked with print and online vendors for program quotes, timelines, and ensured on-time delivery of work.

Account Management:Supported account management team on a day-to-day basisEstablished clear objectives and day-to-day priorities for multiple projects - handling multiple projects efficiently, effectively, and productivelySet client expectations on deliverable items on a weekly basisProgram Management:Assisted with coordinating details for events across.

Kansas City, Missouri Area

Worked with Account Manager and Talent Coordinator on a daily basis to assist with client projectsCoordinated team efforts to prepare responses, proposals and presentation materialsConducted preliminary research for multiple proposed activationsDeveloped multiple mock estimates for activations using Microsoft ExcelCreated a proposal for a nationwide.

Missouri State Univeristy

Student Run Marketing Agency - Run as Internship Created Social Media Guidelines for agency Implemented process for social media updatesIdentified needs of organization as a wholeWorked with public relations chairperson to organize individual client informationRaised awareness and updated fan pages on Facebook, Twitter, and about.meWorked with account.

Created and implemented a successful training program for new summer hiresExperience creating various professional documents including; Operations manuals, training and development instructions, and rules and codes of conduct pamphletsSupervised employees in managers absence Coordinated private parties for groupsAssisted with charity golf events

Communicated with clients to reach a mutually beneficial outcomeAssisted with event management and event logistics for Red Ball Gala Aided in collection of auction items for Red Ball GalaMaintained and updated past and present auction records using Microsoft office software, like Word and ExcelAssisted with media relations by writing press releases Wrote.

Bachelors Of Science, Communication

Activities and Societies: American Advertising Federation -MSU Chapter Executive Board- Vice President of Communications

Bachelors Of Science, Psychology