Self Employed Consultant
Current• Managed a Direct Store Delivery route for Bacon Products Corp, spanning three states and over 500 customers. Effectively managed time to visit, sell, and supply each customer four times per year. Increased Volume 14% in 2016, 27% in 2017. Additionally, grew the business through aggressive cold calling. Became an information source to senior management, providing retail and consumer insights for the marketplace. Developed programs to facilitate invoicing while traveling from account to account. • Managed three Louisville area car rental agencies for AVIS® for seven years. Improved customer service through training and development of associates, and established a successful sales and marketing effort, resulting in increased rentals from less than 100 to nearly 500 per month, and increased annual revenue from $200,000 to over $1.5 million. o More importantly, developed a strong 7-person team trained to sell premium services, raising our per unit revenue from less than $25/day to $38/day.• Performed SKU rationalization for national marketer of imported food products that reduced their in-country inventory 21% and allowed them to improve their customer service 12%. • Developed marketing and sales communication tools for a national foodservice appetizer marketer, that provided speed and flexibility for the sales force to create effective presentations and proposals. • Introduced the Hole in One Challenge® in Kentucky to benefit The First Tee®. Developed and initiated marketing and sales plan, utilizing custom-made communication tools, that resulted in 28% participation among area golf courses, and a $5,000 infusion to the charity’s 2012 budget.• Developed a brand image and marketing communication plan for a regional freight brokerage company, establishing leadership position.• Authored a business plan and marketing plan for a start-up fencing and traffic barrier company, first year revenue of $750,000.
