Dane Ralph Email & Phone Number

Austin, Texas, United States

• Simplified strategic partner relationships by managing the implementation of a new corporate PRM tool, streamlined internal and external Marketing Funds Planning for increased transparency and meaningful tracking of.
• Built corporate data models and reporting assets in Power BI used by Executive, Management, and Working level teams across Sales, Operations, Finance, and Marketing to act on data-driven decisions derived from.
• Lead two direct reports dedicated to account-based sales analytics and PRM tool documentation, onboarding, and maintenance
• Program Managed the Server BU’s inaugural internship cohort leading to multiple qualified new hires and a Leadership Distinction Award

• Overhauled server pricing strategy to optimize margin and ASP by establishing descriptive analytics, evolving the intelligence into prescriptive models, and planning enhancements into predictive analytics post historic.
• Successfully lead and managed a team dedicated to historic data ETL, migration, and implementation in advanced pricing analytics
• Generated end-to-end marketing and sales strategy including: lead-generation, account-based selling, cross-functional sales and strategic OEM partner engagement, utilizing playbooks, and leading the creation and.
• Developed a new robust data and reporting infrastructure for the Server BU using SSAS tabular models. Championed the transition from manual Excel worksheets into powerful automated Power BI datasets and reports.

Austin, Texas Area

• Increased business data scope to include Worldwide teams (Sales, Marketing, Business Units, Finance, Operations, GAM) across the value chain (Design Win, Sell-In, Sell-Through, and Sell-Out) and business segments.
• Created, executed, and managed multiple revenue impacting insights on challenging deadlines using a variety of BI tools (Power BI, SFDC Einstein Analytics, SFDC native reporting) to strategically solve complex business.
• Enhanced, automated, and refined one of AMD’s largest funding programs, the WW Commercial Volume Incentive Rebate (VIR) Program, which has a multi-million-dollar revenue impact ($10M+) to the business
• Established the Embedded Partner Community to create visibility to sales opportunities managed by our strategic external partner firms
• Represented the BMS Team cross-functionally to key internal business partners and helped to foster adoption of Power BI as the central business intelligence tool increasing user base by 660% and quarterly views per.

Austin, Texas Area

• As the America Sales Operations Business Analyst:
• Expanded knowledge of technical business landscape by increasing responsibilities into the Consumer, Component, Server, and Embedded market space while maintaining Commercial responsibilities
• Implemented automated rebate program trackers for the Consumer and Commercial Channel teams
• Created new metrics and models to better measure sales performance and drive change through data-informed decision making
• Assisted in the implementation, adoption, and user training of new enterprise cloud-based CRM solution, Salesfore.com. Gained proficiency in reporting, dashboarding, and administration of the platform

Austin, Texas Area

• As the Worldwide Commercial Business Analyst:
• Lead cross-functional communication between multiple geographies to support the global sales organization
• Assisted key decision makers in understanding sales trends, historical performance, and future opportunity pipeline by creating data models that drove business decisions and achievement of corporate sales and channel.
• Liaised between management and sales to identify, track, and communicate key business opportunities
• Empowered the sales team by providing business insight using forward-looking forecasts and analytics
• Developed deep understanding of the Commercial market through research and consistent communication with segment stakeholders

Houston, Texas, United States

• Created and implemented a business plan centered around inventor Dr. Arron Becker’s mosquito removing drone
• Researched and analyzed new technologies and trends in the emerging artificial intelligence and drone industries
• Competed in business plan competitions [winning three (IDEAS Pitch Competition, WCE Internal Competition, and Values and Ventures)]
• Created Zapp Solutions’ growth strategy, cultivated market opportunities, and grew demand for the product while creating brand awareness and loyalty with customers and partners

Houston, Texas Area

• Implemented long-term marketing strategy through all digital media outlets including social media, Google, and company website
• Created and curated content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, and YouTube) and created and implemented a social media posting model with original and curated content ready for.
• Tracked social media and ad analytics and exceeded goals in content interaction, like and comment metrics, and content reach
• Ran three successful Facebook Ad campaigns to increase brand awareness and generate real estate leads. With an average budget of $200 I was able to reach over 20,000 people and generate 20+ leads
• Improved Adobe Photoshop and Premiere editing skills by creating social media ad content using the software
• Edited all promotional content including ad copy, blogs, and video scripts

Houston, Texas Area

• Mentored eight freshman Bauer Honors students through their first semester of college
• Met one-on-one with each mentee once a month and interacted with them weekly either in person, via text, or via social media
• Organized and planned monthly social gatherings including trips to the Houston Zoo, team dinners, movie/game night, and a sports day

Austin, TX

• Increased Instagram likes by 25% and improved like to follower ratio (a measurement of follower interaction) by 4% on created content.
• Improved visitor retention by making personal phone calls to first time visitors and engaging them in the community of the church.
• Planned and implemented weekly social events for high school students including paint wars, putt putt golf, trivia nights, etc.
• Traveled to Lake Travis, Texas and Winter Park, Colorado to lead the church’s high school and middle school summer camps. I lead a small group of 30 students at each camp and coordinated their busses, meals, meal.

Austin, Texas Area

• Curated the Instagram and created copy and photographic content
• Increased likes by 20% on curated content
• Built a new e-commerce website to increase revenue and sales using Shopify.com