Dan Silverman Email & Phone Number

San Clemente, CA, US

Greater San Diego Area

Orange County, California

The Point Of View is a somewhat unique hybrid of a brand strategy firm, creative boutique, and video production company. We serve clients that know they need a single source to handle the entire video creative and production process, but also value the marketing strategy behind the message.

San Clemente, California

Founded and built this successful consultancy providing general business, marketing strategy, branding, financial analysis, business development, competitive advantage, new product development, retail concept development, and feasibility analysis to a diverse clientele in the Multi-Unit Retail, Ad Agency, Restaurant, Gaming, Lodging, Consumer Services.

Las Vegas, NV

Co-Founder and COO, raising $80M in capital to develop a successful casino company startup known as the Wildwood Casino, located in Colorado (opened in 2008). Led the organizational administrative, capital formation, architecture/design, branding, positioning, marketing, and internal communications functions; as well as playing a substantial role with.

Irvine, CA

Reporting to president, directed activities and staff of 35 on two of agency's key accounts. Spearheaded efforts to re-invent Taco Bell's in-store POP program throughout North American system of 4000+ locations. Headed Xerox's internal and external marketing for their US Olympic committee sponsorship.

Revitalized entire organization and proactive direction of a $21 Million budget. Directed cross-functional team of 40 to revitalize outdated, under-performing concepts and create new growth strategies, resulting in an increase in all financial performance over a three year roll out. Directed all concept development, site selection, architecture, marketing.

P&L responsibility for entire ad agency business unit, and equity partner in parent holding company. Engineered the company turn-around from a six-person, unprofitable operation with annual capitalized billings of $5 Million to a highly successful entity with 80 employees and annual capitalized billings of $54M and net income in excess of $1M.

As the youngest Vice President in $100M Phillips-Ramsey's 60-year history, directed a 24-person account services department, restructured and improved client retention and also served as Chairman of a formal New Business Committee.

Irvine, CA

Directed group of national accounts including Continental Restaurant Systems, Avery, Bell, and Akai.

Chicago

Account Executive at International sales promotion firm on the national McDonald's account. Developed in-store point of sale merchandising kits, big money games, Kid's Happy Meals, and third party tie-ins.