Founder and Director of Flute & Synth, servicing the media, entertainment, sports and gaming sectors in Australia, New Zealand and Southeast Asia with the following services: Expansion planning: I work with companies to define their target market in Australia, New Zealand, and Southeast Asia. I deliver market profiling & competitive analysis to determine the expansion opportunity and inform a ‘routes to market’ plan. I assess a partner company's product/service fit with the target market and advise on product / service refinement needs & product / service expansion opportunities. Marketing and sales activation: I devise and implement marketing and sales strategies for partner companies, to grow their existing business and develop new business. I focus on building market awareness to create leads and secure sales. Strategic partnerships: I have particular expertise at identifying potential partners to accelerate growth for clients. I manage the partner approaches and strategic business development for clients, including for clients who already have established business in region but need to step- change their momentum and strategic engagement with the market.Current clients include BBC Studios, Ampere Analysis and MTM Consulting.

Retained by the highly regarded Ampere Analysis through my own company, Flute & Synth, I am providing market strategy, content marketing and business development services for Ampere’s data and consulting services across sports (consumer, sports rights, sponsorships, company financials), film and tv (content production, distribution, service and market economics, consumer trends and retail economics) and games (consumer trends, console usage, franchise distribution) in Australia and New Zealand.

Engaged by BBC Studios through my consulting business, Flute & Synth, to deliver a market expansion review and strategic business development outcomes for BBC Studios' businesses in Australia and New Zealand, including BBC News, Britbox, BBC.com, BBC Sounds.

In a newly created role based in Sydney, I was appointed to spearhead the commercialisation and expansion of Paramount’s tech incubator product innovations, foremost of which was a smartwatch/IOT product, across major retail, video, telco, and D2C platforms in key international markets.

▫️In a newly created role, I assumed leadership of a diverse and expert team of 60+ across growth marketing, data and analytics, advertising and subscription revenue & monetisation, business development & partnerships, and product functions. ▫️This included spearheading the recruitment efforts for a company-first team of 25+ streaming growth specialists. My scope of responsibility encompassed full P&L oversight for Paramount+ (SVOD), MTV Play (SVOD), My5 (UK PSB BVOD), and Pluto (AVOD/FAST) across the UK and Ireland.▫️As SVP, UK streaming, I was executive lead for the launch of Paramount+ in the UK and Ireland, Paramount’s largest and most important market outside of the US. ▫️I played a key role in architecting the organisational design, spearheaded recruitment efforts, and provided leadership for a new streaming team. ▫️A major part of my role was rearchitecting major high-profile commercial partnerships with Sky and Virgin Media to facilitate the launch of Paramount+, encompassing deal structuring and direct negotiations.

As the VP of Commercial & Content Distribution, I was recruited to provide broad commercial leadership across multiple regions, focusing primarily on direct business development, deal structuring, and negotiations for distribution revenue across ViacomCBS's major content brands, including MTV, Nickelodeon, Comedy Central, and PSB Channel 5 in the UK.

Recruited to spearhead commercial strategy and market/business development initiatives for both the UK and Nordics regions, encompassing Free TV and Pay TV sectors for brands including CNN, Cartoon Network, TNT and TCM. Complex deal structuring and negotiations was a major focus, I lead major deals with industry leading platforms such as Sky and Virgin Media in the UK & Ireland, as well as Canal Digital/Telenor in the Nordics. Additionally, I played the leading role in a significant intra-company content agreement with HBO Nordics and was a key participant in a content rights deal with WarnerBros Animations.

A major focus over five years was deal structuring and negotiations with major UK media platforms, for which UKTV was one of their most important partners, being 'the gateway’ to BBC content. An additional major focus was the complex intra-company content rights negotiations with BBC PSB and BBC Studios for UKTV’s ‘Programme Licence Agreement’ output-like deal with the BBC. In addition to this, reporting directly to the CEO, I was given responsibility for creating a cross-functional virtual team and managing the performance and P&L of UKTV Play (BVOD), UKTV’s first attempt at a consumer-facing video-on-demand platform.

In 2009 Perform Group PLC acquired Sportal Australia, the preeminent provider of web, mobile and news services in the Australian and New Zealand sports markets. In September 2018, Perform Group was split into two companies; DAZN Group (named after its streaming service) for its consumer content operations, and Perform Content for its business-to-business services.

In 2009 Perform Group PLC acquired Sportal Australia, the preeminent provider of web, mobile and news services in the Australian and New Zealand sports markets. In September 2018, Perform Group was split into two companies; DAZN Group (named after its streaming service) for its consumer content operations, and Perform Content for its business-to-business services.