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Voted #8 in CMO50 Australia 2022 Voted #4 in Top 50 E-Commerce Australia 2021, Inside RetailBusiness Leader & C-Suite executive (CMO) delivering growth records in businesses ranging from $30m to $1B+➤ Lead Marketing, Brand & New Income on the Adore Beauty executive leadership team over the past 7 years. Key role in PE investment and ASX IPO with ongoing IR. Business Growth rate over tenure of 450%➤CMO across US & AU, driving sales & growth marketing @ DesignCrowd - the worlds fastest growing custom design marketplace➤Grew Vistaprint APAC team from 4 to 40ppl & $25m to $70m in less than 3yrs for this global leading online services business➤Led & launched online business units w/ growth rates exceeding 3x at Officeworks ($2B AUS Office Supplies), Dell , General Pants & Myer ($3B AUSDept Store)➤Expert in building high performance motivated teams, disruptive revenue streams,, digital transformation, and customer insight➤ Executive Leadership➤ Commercial & Financial Management➤ Digital Marketing Strategy, Digital Performance, Marketing Automation, Social & Influencer Marketing➤ Business Development & Sales Leadership➤ Full Marketing Mix : Search Engine Marketing, Affils, Email + TV, Print, Disp et al with deep Acquisition Marketing exp➤ Launching Brand, Brand Positioning, Customer Profiling ➤ eCommerce & Data systems: Marketing Automation to Bid Management inc. Emarsys, Marketo, DC, Hybris, CM, GA, Optimizely, TrustPilot, Tableau➤ Innovation & Roadmap Prioritisation➤ Logistics & Fulfilment➤ CX,UX and Conversion Rate Optimization
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Board AdvisorMotto FashionsMelbourne, Vic, Au
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Advisory BoardNora ~ National Online Retailers Association 2020 - PresentSydney, Nsw, Au -
Chief Marketing Officer (Cmo)Adore Beauty Group Jan 2018 - PresentNorthcote, Victoria, AuAdore Beauty is Australia’s largest beauty online retailer. I am responsible for business growth, customer value, our retail media business, marketing, brand and associated group financial performanceI also work with CFO & CEO to specifically manage Revenue, GM and key costs for our core business , collaborate on ASX & investor relations, business planning and operational efficiency -
Board AdvisorPreezie Jan 2023 - PresentMelbourne, Au -
Non Executive DirectorPowerclub Australia May 2018 - Jan 2022Melbourne, Victoria, AuPowerclub is not your average energy retailer. We have set out to challenge the status quo and change the way people buy, sell and use power in Australia. -
Chief Marketing OfficerBuymyplace.Com.Au Jun 2017 - Dec 2017Melbourne, Vic, AubuyMyplace, is a leading commission-free online real estate business helping Australians sell their homes without traditional real estate agentsbuyMyplace was formed based on a highly-successful real estate concept used around the world – with 9% of homes sold privately in the USA, 23% in Canada, and 45% in France. The company listed on the ASX in March 2016 (ASX:BMP) -
Marketing DirectorTrade Me Dec 2015 - Jul 2017Wellington, NzTrade Me (TME) is the leading online marketplace and classified advertising platform in New Zealand spanning new and used goods, automotive, real estate and employment. It's a NZ business grown from a startup in 1999 to today with ~600 employees & a market cap approaching $2B. With over 4 million members & a million visits every day Trade Me is where Kiwi's live online. -
Digital Marketing Lecturer (P/T)General Assembly Nov 2014 - Dec 2015New York, Ny, Us -
Chief Marketing OfficerDesigncrowd Aug 2013 - Nov 2015Surry Hills, New South Wales, AuExecutive Team Member, responsible for DesignCrowd Marketing, Sales & Business Development, with input to, or remit over ; Corporate Strategy, Marketing Strategy, Channel Marketing Management, Agency & Supplier Management, Brand, Product, Content, Promotion, Partnerships, Media, PR & Corporate Affairs, Offline Marketing, Online Search / Email / Automated / Affils / Remarketing / Analytics / Social-Organic & Paid / Display / Broadcast -
Director | Australia, New Zealand, SingaporeVistaprint Jan 2012 - Sep 2013Waltham, Ma, UsStrategic, tactical, P&L and organisational responsibility for Vistaprint Australia, New Zealand, Singapore - amongst the top 5 markets for Vistaprint - which is amongst the worlds top 30 largest online businesses.• Responsible for Vistaprint’s high speed growth across key APJ markets of Australia, New Zealand & Singapore from either earlier stage or inception.• Discovery, Testing, Operation and ceaseless scale of 15+ different channels to market (from TV, Radio to Affiliates, Co-marketing, Business Dev, Display, Search etc) as well as responsibility for all aspects of retention marketing including direct marketing strategies and initiatives to drive repeat revenue & overall customer experience strategies• Managing team of 25+ employees focused on acquiring & then growing customer lifetime value• Responsible for $70MM++ annual APAC revenue target -
Country Manager | Australia & New ZealandVistaprint Apr 2010 - Dec 2011Waltham, Ma, UsVistaprint (NASDAQ : VPRT) is one of the worlds largest e-commerce brands, steadily approaching $1B in global online sales per year, delivering small business marketing products and customised consumer goods with market leading value to over 9 million customers this year.With offices now established in Sydney & world class production facilities in Melbourne, Vistaprint Australia is already amongst the largest Aus online businesses, recently ranked 7th largest online retailer in Australia (Nielsen data, Jan 2011)My role as Country Manager was to direct the continued success and growth of Vistaprint in Australia & New Zealand, leveraging our global lead practice of innovation and execution in e-commerce/online. This combined with the launch & then rapid build out of an ANZ team on the ground with the very best local talent.
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Head Of OnlineGeneral Pants Group Aug 2009 - Apr 2010Alexandria, New South Wales, AuResponsible for the ecommerce launch and growth of 3 key Australian Street & Surfwear brands - Surf Dive 'n' Ski / Jetty Surf & General Pants - for GPG. As head of online, I reported into the Managing Director, leading an extended team including online marketing, photography & studio, customer support & production plus fulfilment, along with 3 key partner agencies. All initial goals for revenue, margin and break even points over achieved & in some cases almost doubled. Significant value also delivered beyond online across the retail business. Key aspects of this success included great teamwork across functions, reliable and intelligent IT/Development, rapid Retention,CRM program / Database growth and optimisation, SEM/SEO launch,affiliates & partners, social media & multi-channel support & promotions & a dedicated online fulfilment team -
Business Manager, EcommerceMyer Mar 2008 - Apr 2009Docklands, Victoria, AuDevelop multi-channel retailing for this $3B Aussie Department store - including ecommerce business & operations, internet information, brand & online marketing. Report into the board of directors on monthly basis. Scope, define & test launch plans for new businesses and lead the successful leverage and optimisation of existing online channels and resources. -
Business Manager Ecommerce & OnlineOfficeworks, Australia 2006 - 2008Chadstone, Vic, Au- doubled business demand to make Officeworks.com.au one of Australia's largest etail businesses and the fastest growing sales channel internally (consistently & significantly exceeded forecast & budget)- As Head of eCommerce & online, change managed online into the centre of the Officeworks Group and began the brand journey to multi-channel retailing. - Gave direction to online retail fulfillment & operations teams & also directed the scope, strategy and launch of online marketing, email database growth & SEO, SEM - Direction & management of non-stop rolling development and design projects to re-create the online channel towards fast growth B2C & B2C ecommerce & a high margin, high traffic & inspiring interactive brand experience- Managing across a multi-discipline team, comprised of marketing, merchandising, and technical/IT resources. - Launched and supported an eCommerce forum within the Coles Group regularly attended by over 20 key online stakeholders from across most brands in the group- Defined, reported and obsessed over the groups eCcommerce business metrics, driving these through to the team in form of defined KPI's and performance goals (ie. ROI on SEM etc..) -
Marketing Manager - DirectOfficeworks, Australia Jan 2005 - Jan 2006Chadstone, Vic, Au- Responsible for performance and efficiency of a 15 - 20M Direct Marketing spend across all direct marketing channels (including the online business). - Initiated, managed , developed & optimised all marketing channels & business partner relationships including Advertising, Print & Fulfilment, Photography & Catalogue production, Database & Analytics, AusPost, and Ad agencies.- Focus on achieving & exceeding EBIT targets driving direct response from all marketing & reducing costs by implementation of new and/or more effective processes and programsHighlights include ;- innovation across many new types of promotional programs, - strategic partnerships initiated driving ongoing & incremental direct response growth to meet & exceed goals.- achieving the highest recorded response rates for key marketing vehicles - approx 15% savings delivered through a completely new rolling bid process devised for multiple suppliers with advantages tied to creative contribution & innovation
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Marketing ManagerDell Computer 2002 - 2005Round Rock, Texas, Us- Created & managed quarterly business plans with an average yearly marketing spend $30M+. Reporting, analysis & gap planning for all metrics relevant to my business segment (B2B 1-200 employees) inc. sales, marcom efficacy, profitability, market share, and online development. At end of tenure reported to Regional HSB Marketing Director & Segment GM- Implemented DM program in New Zealand & worked with suppliers & partner companies to build a database and then roll out a marketing program that saw us grow from 10,000 mails a month to 250,000 within 6 months, including rolling RFM segmentation and fulfilment /returns process virtually managed by 3PL.- Consistently delivered over forecast results against challenging targets, worked closely with Sales teams, data & marketing agencies. Won internal awards (“The Soul of Dell”) . -
Senior Account ManagerEuro Rscg 2000 - 2002New York, Ny, UsWorked in account service across media including online, broadcast, print, magazines, outdoor. Managed clients including Dell, Macquarie Bank, Orange / Hutchison -
Media ExecutiveMedia Decisions 1994 - 1995
Dan Ferguson Skills
Dan Ferguson Education Details
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University Of SydneyPsychology (Hons) -
Agsm @ Unsw Business SchoolMba
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North Sydney Boys High School
Frequently Asked Questions about Dan Ferguson
What company does Dan Ferguson work for?
Dan Ferguson works for Motto Fashions
What is Dan Ferguson's role at the current company?
Dan Ferguson's current role is Board Advisor.
What is Dan Ferguson's email address?
Dan Ferguson's email address is da****@****e.co.nz
What is Dan Ferguson's direct phone number?
Dan Ferguson's direct phone number is +614517*****
What schools did Dan Ferguson attend?
Dan Ferguson attended University Of Sydney, Agsm @ Unsw Business School, North Sydney Boys High School.
What skills is Dan Ferguson known for?
Dan Ferguson has skills like E Commerce, Online Marketing, Digital Marketing, Online Advertising, Marketing Strategy, Email Marketing, Sem, Direct Marketing, Strategy, Business Development, Seo, Start Ups.
Who are Dan Ferguson's colleagues?
Dan Ferguson's colleagues are Laura Davis, Eva Kanaris, Tori Rowe, Brigid Magris, Ali Bowley, Jacqui Wells, Nicholas Mazzella.
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