I started doing high-tech marketing in Silicon Valley in 1981, in the early days of the PC revolution. Some accomplishments over the past 25 years include:- Drove the plan to better integrate end-user needs into the architecture, planning and engineering of computer platforms from the Intel Digital Enterprise Group in 2006- Led Intel's Web Services Program Office to establish the Intel Mobilized Software Initiative in 2003- Drove the development and publication of the IT Best Practices book series by Intel* Press and Addison Wesley in 2001- Drove development of the industry's first mainstream IT benefits metrics and negotiated Gartner's use of them to launch their Business Value of IT services in 1999- Led Intel's Standard High Volume server campaign -- a key part of the Pentium* Pro processor launch in 1995- Led the launch and marketing communications for Intel's first retail LAN products -- 21 products launched Sep 2, 1991- Developed Intel's Unix* VAR channel in 1990- As GSS Dir. of Mktg. (1985-1989), negotiated PC Magazine* Labs distribution of WinBench* 1.0, the first Windows benchmark program to use Microsoft* Windows graphics functions -- PC Magazine Labs distributed 65,000 free copies at COMDEX/Fall 1989- Drove Micro Focus' charter sponsorship of The Computer Chronicles series, including the first TV commercial-style underwriter's announcement on PBS - Responsible for the Adweek* “Year's 10 Best” award-winning print ad, "See COBOL, See COBOL Run, Run COBOL Run" as Micro Focus marketing communications manager (1983-1985)-
Fineberg Communications & Marketing, Llc
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PresidentFineberg Communications & Marketing, Llc Oct 2006 - PresentMy services include strategic marketing counsel, marketing communications/PR planning and execution, and technical/promotional writing for high tech clients.
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Marketing ManagerIntel Oct 1989 - Oct 2006Mktg Mgr: Drove the plan to integrate end-user needs into platform planning; managed end-user engagement for the vPro™ POC program; brought end-customer requirements to the Manageability Div. ISV Program Mgr: Led partner marketing for the Intel® Mobilized Software Initiative. Mktg Mgr: Drove the IT Best Practices series published by Addison Wesley; chaired the program office that developed the software strategy for the Centrino® platform.IT Strategic Mktg Mgr: Drove the effort with Gartner to establish their Business Value of IT service; drove the establishment of IT Flex Services. Microsoft Program Mgr: Drove the agreement to share authorship for the "Server '9x", ensuring cooperation in the server market.Enterprise End User Programs: Planned and implemented the “SHV Server” campaign -- a key part of the Pentium® Pro processor launch.Customer Mktg & Communications Engineer: Planned and implemented demand-creation for more than 20 Intel® LAN products. -
Director Of MarketingGraphic Software Systems, Inc. (Gss) Apr 1985 - Oct 1989Director of Marketing: Planned and implemented all external marketing, including product demand-creation, channel development, and tech pubs for hardware, firmware and software products aimed at OEMs, ISVs and end-users. Negotiated with PC Magazine Labs for GSS to develop "WinBench 1.0" -- Ziff Davis distributed 65,000 copies at COMDEX/Fall'89. Led the PR launch of the Direct Graphics Interface Standard (DGIS) with Intel, Motorola, Hitachi, Chips & Technologies, Lotus, Ashton-Tate, Microsoft and other partners.
Dan Fineberg Education Details
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Business Management
Frequently Asked Questions about Dan Fineberg
What company does Dan Fineberg work for?
Dan Fineberg works for Fineberg Communications & Marketing, Llc
What is Dan Fineberg's role at the current company?
Dan Fineberg's current role is president.
What schools did Dan Fineberg attend?
Dan Fineberg attended Willamette University Mba.
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