Dan Fitzgerald Email & Phone Number

Cave Creek, AZ, US

Cave Creek, Arizona, United States

Successfully over saw $400 Million in topline revenues. Managed the overall sales activities of the Marriott Division to include full service, select service, and extended stay products. Responsible for 7 Regional Directors of Sales and 68 properties. Worked closely with ownership and equity partners in order to keep them informed of day to day sales.

Responsible for the company’s Full Service Hotel Division and $180 million in topline revenues. Worked closely with ownership and equity partners in order to keep them informed of day to day sales activities and revenue streams. Management of major Brands such as Marriott, Westin, Sheraton, Embassy Suites, Doubletree, Le Meridien, and Independents.

Greater Los Angeles Area

Anaheim

Transitional Sales Management, Online business presence managing websites, database management, marketing, solicitation, and consistent personal interaction

Irvine, California

• Successfully de-flagged asset from major brand to independent hotel. Re-branded internally and externally to include hotel, food and beverage assets, and services. Repositioned hotel for primarily transient hotel to.
• Secured $35,000,000 in annual revenues.
• Positioned hotel for best group/convention performance in its history.
• Successfully hired, onboarded, and trained the entire sales, catering, and… Show more Successfully de-flagged asset from major brand to independent hotel. Re-branded internally and externally to include hotel, food and.
• Successfully hired, onboarded, and trained the entire sales, catering, and revenue management team of 30 sales professionals.
• Created the marketing strategy for the new Lifestyle Hotel. Show less

Southwest Group Sales Regional Sales Office, Irvine, California

• Oversaw 15 full service hotels in Orange and Los Angeles Counties; ten full service hotels in San Diego, Arizona, and, Nevada; and 30 sales professionals to manage all inbound e-leads and phone calls. Managed all.
• Achieved the highest revenue-producing hotels in Western Region with… Show more Oversaw 15 full service hotels in Orange and Los Angeles Counties; ten full service hotels in San Diego, Arizona, and, Nevada; and 30.
• Achieved the highest revenue-producing hotels in Western Region with $88,000,000 in annual revenues.
• Finished 2012 at 103% of goal.
• Received Marriott’s Golden Circle award for sales goal achievement, guest satisfaction, and meeting and exceeding hotel sales targets. Show less

Southern California

• THE BEVERLY HILTON, Beverly Hills, California, 2010-2011Managed $35,600,000 in rooms revenue and $30,900,000 in food and beverage revenue. Oversaw all sales and marketing initiatives for three departments and staff of.
• Achieved group booking pace of 113%; hotel’s REVPAR of $169, up 7.5%; and hotel’s REVPAR index: 107.7%, up… Show more THE BEVERLY HILTON, Beverly Hills, California, 2010-2011Managed $35,600,000 in rooms revenue and.
• Achieved group booking pace of 113%; hotel’s REVPAR of $169, up 7.5%; and hotel’s REVPAR index: 107.7%, up 7%.
• Created a comprehensive marketing strategy and successfully exceeded booking pace goal each quarter.
• Managed and negotiated hotel’s key accounts. HILTON HOTEL COSTA MESA/ORANGE COUNTY, Costa Mesa, California, 2007-2010 Oversaw all sales and marketing initiatives, including training and management of three departments.
• Won company's highest sales awards, including Director of Sales and Marketing of the Year in 2008; Sales Team of the Year in 2008; and Golden Circle Award every quarter.

Irvine, California

• Managed all sales and marketing initiatives for company’s hotels and resorts, including hiring, training, and management of onsite directors of sales and sales associates. Developed corporate yield management policies.
• Achieved company REVPAR growth of 56.6% and revenue growth of 61.2%.
• Oversaw recent opening and rollout marketing initiatives for new luxury destination resort in Napa.
• Implemented standardized web-based sales management system to increase productivity and hotel demand.
• Established e-commerce strategies and Internet marketing, including GDS strategies optimized content, strategic web architecture, search engine positioning, leading-edge reservation systems, and opt-in marketing.
• Created and executed exceptional sales culture still in use today, resulting in aggressive, grassroots sales initiative that moved significant market share to portfolio. Show less

Southern California

THE HILTON COSTA MESA, Costa Mesa, California, Director of Sales and Marketing, 1997-2001. Increased hotel ADR 7%; banquet, catering, and rental 13.5%; group ADR 9%; and REVPAR 7%. Achieved $12,500,000 in room sales. Reached 73% increase in group booking pace.DOUBLETREE HOTEL, SAN FRANCISCO AIRPORT, San Francisco, California, Director of Sales and.