Consistently publishing helpful, educational content can do wonders for the growth of a tech startup. As decision-makers, we should sometimes be asking, 'What can I do today to improve the overall health of my brand in the present day- and years to come'.In the short-term, you can generate leads much more efficiently. From a big picture perspective, an improvement in audience engagement means visitors are sticking around your website for a longer period of time. This fosters a deeper emotional connection to your solution. That's one step closer to achieving customer loyalty.Lastly...I have visions of promoting video marketing techniques that would be suitable for this market. A major proponent of that would include driving down production costs, and making the process a bit more agile.