- Retail Marketing (Omni Channel): Orchestrated omni channel marketing campaigns, spanning online, print, and events, resulting in enhanced brand recognition and increased sales.- Ecommerce & Customer Service Management: Played a pivotal role in the establishment and implementation of the company's e-commerce platform, creating a convenient online shopping experience.- Go to Market Marketing for Exclusive Product: Managed the launch and promotion of exclusive products, from launch… Show more - Retail Marketing (Omni Channel): Orchestrated omni channel marketing campaigns, spanning online, print, and events, resulting in enhanced brand recognition and increased sales.- Ecommerce & Customer Service Management: Played a pivotal role in the establishment and implementation of the company's e-commerce platform, creating a convenient online shopping experience.- Go to Market Marketing for Exclusive Product: Managed the launch and promotion of exclusive products, from launch planning to product lifecycle management.- Value Added Service (VAS)- Innovation project: New Project - New Store Concept.Achievement:1. Sale 2020 archived 105% vs target.2. Launching Ecommerce Platform:- Phanolink- Nhathuoc.edoctor.io (Collab with eDoctor start-up)3. Pilot Phano Mini Mart Concept: Shop in Shop Model with Winmart now is Dr.Win Show less

Marketing management, brand building and brand performance of isushi brand and Crystal Jade- Marketing campaign management: Leading in all campaign, New product development project of isushi & Crystal Jade- Brand & Campaign Storytelling Communication: Develop and executed storytelling communication strategies, weaving an inspiring brand narrative that deeply resonated with customers. - Spearheaded the creation of diverse marketing content, encompassing blogging, shopping guides, and… Show more Marketing management, brand building and brand performance of isushi brand and Crystal Jade- Marketing campaign management: Leading in all campaign, New product development project of isushi & Crystal Jade- Brand & Campaign Storytelling Communication: Develop and executed storytelling communication strategies, weaving an inspiring brand narrative that deeply resonated with customers. - Spearheaded the creation of diverse marketing content, encompassing blogging, shopping guides, and informative food-related articles on the company's website.- Digital Performance Marketing Review- New Store OpeningTypical Achievement:- Successfully building isushi brand awareness via customer perception that isushi is leading Japanese buffet restaurant- isushi actual sale 2019 archived 106% vs target.- Crystal Jade sale growth significantly in 2019 with 02 new restaurants. Show less

Ayam Brand (simply known as Ayam) is a Singaporean multinational food company, specialising in prepared foods, including seafood, canned fish (sardines, mackerel, tuna) and canned vegetables, especially baked beans. Ayam's product offerings vary by country.[1] The sole owner of Ayam Brand is a company called Ayam S.A.R.L.Responsibility:- B2B marketing- Distributor development- Route to market marketing- Brand development- Team development

• Led marketing planning and implementation for specific product layers, including new product development (NPD) projects.• Coordinated with research agencies to conduct product concept tests and consumer feedback sessions.• Managed 360 marketing activities for campaigns, including new product launches, promotions, and point-of-sale merchandising.• Oversaw creative agencies for campaign development and implementation.• Collaborated with internal functions, such as finance… Show more • Led marketing planning and implementation for specific product layers, including new product development (NPD) projects.• Coordinated with research agencies to conduct product concept tests and consumer feedback sessions.• Managed 360 marketing activities for campaigns, including new product launches, promotions, and point-of-sale merchandising.• Oversaw creative agencies for campaign development and implementation.• Collaborated with internal functions, such as finance, operations, supply chain, media, and merchandising, to support marketing initiatives.• Managed and developed point-of-sale materials (POSM) and merchandising programs for KFC restaurants.• Supported event organization, including the "KFC Sogoods" concert in HCMC.Achievements:• Successfully launched KFC Chewy Cheese with over 1,000,000 units sold in 60 days.• Contributed to the success of seasonal campaigns targeting teenagers, including Christmas, Back to School, and Tet campaigns.• Launched two new limited-time-offer (LTO) chicken products, "Gà Zòn Húng Quế" and "Gà Zòn Tiêu Chanh," with 360-degree integrated marketing.• Renovated the POSM and merchandising system for KFC restaurants.• Assisted in organizing the "KFC Sogoods" concert in HCMC with over 10,000 attendees. Show less