Establishing brand vision, positioning & identity for TC group's new project (auto parts and accessories)Develop marketing plans for each product in the short-term and mid-term to be ready for product commercializationMarket research & analysis: Automobile and motorbike market (Opportunities, threats); Customer (Profile, Behavior & Preferences)Cost management combined with market research to set product selling pricesResponsible for sales: Sales planning, network & distribution strategy

Analyze customers' behavior to enhance customers' experience while using MyHonda+ appPlan to increase the number of MyHonda+ app usersPropose and implement improvements to the internal management systems of Honda Vietnam

Develop overall annual marketing plan to increase the recognition of Motorcycle products and Honda brandDevelop detail communication plan & key message & implementation method of product campaign (both ATL & BTL)Develop marketing materials for each productsImplement marketing campaign, control activities, budget & make PDCA reportSupport Product planning team on new products development.Regularly update marketing activities of competitors to adjust communication plan of new product

Propose messages and communication plans for new products as the request of customersPropose ideas for events to promote the brand image for vehicle brandsImplement and supervise the organization of events as the request of customers