Diana Dang Email & Phone Number

Greater Sacramento

• Execute comprehensive public relations programs to educate California audiences on a variety of statewide issues related to data privacy/AI/tech, water crisis, among others.
• Work collaboratively with in-house lobbyists on various statewide policy initiatives
• Conduct audit of social media and digital platforms; provide strategic recommendations to amplify key messages and engage target audiences
• Lead social media trainings for clients to increase their understanding of how to maximize their visibility on its platforms and stay on top of trends and opportunities
• Design and execute social media content calendars for a clients in a variety of industry sectors, consistently delivering engaging and relevant content to increase user engagement and brand visibility.
• Develop and execute strategic paid advertising campaigns across various platforms, including Google Ads, YouTube, Twitter, Facebook, LinkedIn

Foster City

• Lead a team on outreach initiatives which range from public relations to social media strategy, implementation, and creation of content/graphics
• Form and maintain relationships with members of the media and influencers, coordinate interviews for our financial experts
• Write email pitches to secure media coverage for our new data-driven content, launch products
• Report, monitor and analyze weekly PR efforts through tools such as Meltwater, Majestic SEO, SemRush, and Google analytics
• Collaborate with creative team to ensure marketing and outreach materials are aligned with the brand identity
• Edit copy weekly for social media and press releases to be published for 12 brands across various platforms

Foster City

• Execute effective marketing and public relations efforts through strategic outreach planning for 12 brands within the financial services and education vertical.
• Curate content for Insure.com during an eight-month period via Twitter (contributing to 6M impressions, a 600% increase in comparison to the previous period)
• Coordinate dozens of media interviews and prepped subject matter experts
• Spearheaded outreach efforts for campaign featured in more than 150 national and local media outlets such as Forbes, Huffington Post, and CBSnews.com (referral traffic spiked to nearly 200,000 visitors).
• Brainstorm content ideas and search for opportunities to market the brand
• Improve user experience through creation of tailored infographics

Sacramento, Caifornia

• Assisted with and coordinated media relations and communications for the City Manager's Office.
• Drafted/edited press releases, articles, newsletters
• Reviewed department websites for quality and developed reports to share recommendations
• Developed tailored marketing material for local communities
• Conducted interviews with subject matter experts to develop content for City of Sacramento blog