Diana Dang Email & Phone Number

Greater Sacramento

• Execute comprehensive public relations programs to educate California audiences on a variety of statewide issues related to data privacy/AI/tech, water crisis, among others.• Work collaboratively with in-house lobbyists on various statewide policy initiatives• Conduct audit of social media and digital platforms; provide strategic recommendations to amplify key messages and engage target audiences• Lead social media trainings for clients to increase their understanding of how to maximize their visibility on its platforms and stay on top of trends and opportunities• Design and execute social media content calendars for a clients in a variety of industry sectors, consistently delivering engaging and relevant content to increase user engagement and brand visibility.• Conduct audit of social media and digital platforms; provide strategic recommendations to amplify key messages and engage target audiences• Develop and execute strategic paid advertising campaigns across various platforms, including Google Ads, YouTube, Twitter, Facebook, LinkedIn• Regularly monitored and analyzed campaign performance metrics to refine ad strategies and improve ROI and drive social media/web traffic and engagement.• Create compelling ad copy and visually engaging ad creatives to capture the target audience's attention and drive click-through rates.• Design and develop CA issue-focused websites from concept to launch, ensuring user-friendly navigation and visually appealing layout.• Produce and edit videos to educate key stakeholders on policy issues.

Foster City

• Lead a team on outreach initiatives which range from public relations to social media strategy, implementation, and creation of content/graphics • Form and maintain relationships with members of the media and influencers, coordinate interviews for our financial experts• Write email pitches to secure media coverage for our new data-driven content, launch products• Report, monitor and analyze weekly PR efforts through tools such as Meltwater, Majestic SEO, SemRush, and Google analytics• Collaborate with creative team to ensure marketing and outreach materials are aligned with the brand identity • Edit copy weekly for social media and press releases to be published for 12 brands across various platforms • Research and test various strategies for engaging users through content, tools, and website design• Facilitate discussions between editorial, outreach, and web producer teams to test new initiatives that will help with search engine optimization• Analyze industry trends on social media to promote positive website growth in traffic and revenue• Manage the MSN.com content syndication partnership and coordinate content from the editorial team to drive revenue and referral traffic

Foster City

• Execute effective marketing and public relations efforts through strategic outreach planning for 12 brands within the financial services and education vertical.• Curate content for Insure.com during an eight-month period via Twitter (contributing to 6M impressions, a 600% increase in comparison to the previous period) • Coordinate dozens of media interviews and prepped subject matter experts• Spearheaded outreach efforts for campaign featured in more than 150 national and local media outlets such as Forbes, Huffington Post, and CBSnews.com (referral traffic spiked to nearly 200,000 visitors).• Brainstorm content ideas and search for opportunities to market the brand• Improve user experience through creation of tailored infographics

Sacramento, Caifornia

• Assisted with and coordinated media relations and communications for the City Manager's Office.• Drafted/edited press releases, articles, newsletters• Reviewed department websites for quality and developed reports to share recommendations• Developed tailored marketing material for local communities• Conducted interviews with subject matter experts to develop content for City of Sacramento blog