Assistant To Brand Manager
CurrentMain responsibilities:*Product planning:-Sale forecast planning yearly.-Work with principals to have strategic product planning to achieve annual sale target.-Research, analyse customers' behaviour, market trend to provide the right products at right time-Track and follow up to ensure products on shelf on time.*Stock management:-Analyse sale data, Track and monitor, control to optimise stock on hand (usually under 3 months cover)*Brand communication:-Develop communication strategy aligned with brand direction to deliver sale target-Track and analyse, report ATL & BTL marketing activities to maximise the results and meet the goals-Brief, Cooperate with designers and media team in-house to produce and deliver quality promotional printing publications, commercial videos, posters and banners to promote on various platforms (social channels, traditional broadcast, display in-store)-Cooperate with agencies and partners, research, analyse and evaluate KOL channels in line with sale target audience, potential to grow and suitable for brand's budget.-Sponsorship marketing management: develop relationships with HTV7 TV, sponsor for kid's talent programs, promote brands nationwide*Brand budget A&P management:-Plan and monitor, control brand budget to be in line with brand communication activities and in cooperation with finance, trade marketing, sale teams.*Working for 4 months as a creative strategist on ecommerce platform (Lazada+Shopee and Tiki)-Creative ideas and key visuals to particular campaigns: Fisher Price 91 years co-brand with Rascal & Friends to make sure attractive layout and deliver proper key message of the brands-Cooperate with KAM of e-commerce platform to deliver brand's consistent message on site visibility to optimise sale target-Creative content on all platforms (digital, banner on-site, CRM management, social platforms including livestream and brand facebook fanpage)
