Thịnh Phạm Email & Phone Number

Thịnh Phạm is a Digital Performance Excecutive at Viet Tinh Anh JSC - My Kingdom Toy Shops.

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  Digital Performance Executive

  Viet Tinh Anh Jsc - My Kingdom Toy Shops

  Mar 2022 - Present

  - Performance Max.. and Facebook ads: conversions, categories, CPAS, onsite ads on eCommerceplatforms: Shope, Lazada, and Tiki.- Online media planning- Implement tracking activities to measure and evaluate the effectiveness of each channel- Monitor reports and build Google Data Studio for follow-up campaigns, evaluate results of campaigns and perform online ad optimization- Coordinate with other departments: Design, Content, Brand. . . jointly implement communicationand advertising plan.- Review campaign performance and provide recommendations to optimize overall spending andperformance (ROAS, ACOS, CR, CPC, CPU).- Manage the end-to-end process of campaign creation, including the setting up of ad sets,audience targeting, creative review, and bid adjustments- Prepare weekly / monthly/quarterly reports to analyze and measure advertising performance.- Able to manipulate the CDP platform and SMS application, including building, testing, andimplementing automation flow for email marketing and SMS.

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  Ton Duc Thang University

  English Linguistics