Vi Phan Email & Phone Number

Ho Chi Minh City, Vietnam

• Managed the Boy themes, which contribute 60% of the LEGO category's revenue. LEGO is thecompany's largest category, accounting for over 30% of total revenue across 8 main productcategories.• Developed brand strategies for both short-term and mid-term objectives, brand positioning.• Led agencies to develop and deploy major brand campaigns and new launches using Marketing 360.• Focused on launching large-scale campaigns to maximize brand impact and reach.• Tracked sales metrics including volume, revenue, and expenses compared to forecasts, and adjusted strategies to enhance sales performance.• Managed P&L to ensure profitability and financial health of the brand.Achievements:• Increased sales revenue by 14% compared to the previous year.• Successfully organized high-impact branding events at Saigon Centre, Lotte Westlake, and Aeon Binh Tan. Vạn Hạnh Mall

Ho Chi Minh City, Vietnam

• Researched market potential for Dalat specialty snacks.• Launched an online store on Facebook, Grabfood, and Shopeefood.• Created brand identity and communication plans.Achievements:• Growth in the first 6 months with a 30% return rate.• Learned valuable lessons about the necessity of a physical store, including effective restaurant operations and management strategies.

Ho Chi Minh City, Vietnam

• Managed over 7 brands contributing significantly to the Girl Category.• Led research and development for launching private label brands, including brand positioningand product line development.• Developed strategic plans for product launches, including pricing strategies, distributionchannels, and marketing campaigns.• Conducted thorough market analysis to identify opportunities and trends.• Worked closely with cross-functional teams to ensure successful product launches and brandgrowth.• Generated consumer insights to build effective brand communication plans via ATL & BTLchannels such as TVC advertising, digital communication, activation, and promotion.• Worked closely with Trade Marketing and Sales teams to plan sales-related activities.Achievements:• Successfully launched the CoolKids brand, with a growth rate of 20% - 30% in the second andthird years. Recognized as one of the top 4 innovative and strategic products from 2021 to 2023.• Developed and executed comprehensive marketing strategies, enhancing brand visibility andmarket penetration.