Senior Director Of Communications, Information, And Operations
CurrentImplements the internal and external messaging strategy of the association. In 2020, we built at virtual annual meeting, delivering more than 1,500 sessions to more than 6,000 paying attendees producing a revenue surplus. Directs communication and marketing strategy for the association's program and service areas, working closely with teams to develop and coordinate email blasts, web content, social media, public and media relations, and branding. Develop and implement all marketing, communications, development, membership, meeting, technology, advocacy and public relations strategies. Led review and implementation of new Association Management Software (AMS).Completed revamp of digital strategy including guiding next evolution of apsanet.org. Lead promotion of association's award-winning journals including American Political Science Review. Increased revenue by 15% at 7,000 attendee annual meeting through the use of email, social strategy, and increased sponsorships. Built 15,000 person community on open source technology resulting in $40,000 annual savings. Functionality includes social, discussion forums with inbox response, document library, member directory, and custom microsites. Increased development revenue by twelve percent
