Hanh Dang Email & Phone Number

Ho Chi Minh City, Vietnam

Rebranding the Diem Nhan Company:- Reposition master brand Diem Nhan Group to DN GROUP (new logo, new tagline, story and mission, brand identity,...)- Change the brand logo across the entire Group (buildings, publications, designs,...)- Organize communication activities to reposition the brand inside and outside the company.Change and manage external media images:- Change uniforms for all positions of DN GROUP and member companies (Seoul Center, Seoul Academy, Shark Dental, S-Life, DN HOME)- Restructure and manage the official communication channels of DN GROUP 1. Website diemnhan.com: rebuild the entire new website, including building website structure, completing the interface with the UX designer and building test & public with the IT team. 2. DN GROUP Fanpage: building the Group ecosystem, orienting and synchronizing the entire design following the new logo and identity 3. DN GROUP CAREER Fanpage: rebuilding the image of strategic human resource activities, working environment, corporate culture, internal training,... and synchronizing media and recruitment images following the new identityInternal communication: manage and unify the image of the company in all internal communication activities (internal communication channels, internal events, holidays, Tet,...)Achievement:- Synchronize the new logo & brand identity across all platforms (website, fan page, buildings, publications).- Increase recognition of the new logo internally and externally (aim to increase the corporate love rate by 60% for DN GROUP internally - through internal surveys).- Reach a higher-quality database of candidates through employer branding activities (such as corporate culture, internal training, etc.).

Team Management (40%):- Make monthly/quarterly/yearly marketing plans and implement them according to the assigned budget.- Build and manage content, images, and designs on various types of platforms (Website, Fanpage & E-commerce Exchange).- Manage Digital & Trade marketing activities and social campaigns.- Create promotional materials such as company profiles, leaflets, catalogs, proposals, sale-kit, POSM,... for Sales-Marketing activities.- Work with outsourcing agencies such as booking KOLs/ KOCs, freelancers, production houses, printings, cooperations, sponsorships, presses, etc- Build and manage a team including Social Content, Social Designer, Graphic Designer, Trade Marketer, and E-commerce.Brand Marketing (30%):- Brand building and development (including brand identity guidelines, brand proposition, product portfolio...)- Deploy concept test, packaging design, consumer test, analyze and evaluate the growth potential of old & new SKUs.- Orientation and management of content, images, and designs of the Company & 4 main brands.Communication (20%):- Develop communication plans for all platforms and implement Brand, Trade and Sales campaigns.- Orientation & management of identity, content - design and development of all communication channels of the Company (Facebook, Instagram, Tiktok, Youtube, Linkedin & Website).Trade Marketing (10%): - Build and manage campaigns, events, sale promotion, trade promotion,... on MT, GT, and HORECA channels. - Analyze and evaluate market information: product feedback, marketing campaign effectiveness, and trade marketing activities.

- Create content for the company and client's websites, fanpage, and landing page.- Assist in collecting, analyzing, and reporting data for client campaigns.- Ensure daily workflow tasks are completed within designated timelines.- Build SEO standard content for 2 Websites, 3 Fanpages, 5 Landing Pages of the Company & Clients. Collect, analyze and report campaign data of the Company & Clients. Achievement: - Build 5 Landing Pages that meet SEO standards. - Admin of 3 Fanpages (~ 2k followers/page) & 2 Groups (~5k members/group) - Produce more than 30 SEO articles (1 article reached the top 1 SEO in 2 months) and 50 blogs on Company and Client websites.