Dan Halkyard Email & Phone Number

Montague, Ma, Us

Sarasota, Florida Area

Introduce new sustainable flexible packaging materials.Optimize product commercialization teams.Develop sustainable supplier relationships.Direct global business / market development.Enhance web based product marketing.

• Managed marketing programs to establish company as a global brand in the industry.• Developed coherent platform of commercial terms, conditions, territories, segmentation, and price-tiers to support multi-level sales channel.• Directed marketing mix that led to double digit sales growth.• Directed product development to meet evolving customer requirements.• Instrumental to selective expansion of domestic and international distribution.

•Executed corporate strategy collaborating with sales team resulting in double-digit revenue growth in 2010.•Grew Sihl branded lead database by 50% YOY through integrated electronic advertising campaigns, trade show activity, sampling programs and sales support collateral.•Developed web strategy incorporating social media and customer portals.•Defined and prioritized Arkwright R+D new product development opportunities. Collaborated with cross- functional team in a stage gate process for project implementation and product commercialization. Launched nine new products and two product families in H2-2010.•Led team to receive FSC/COC certification at two US sites, which allowed for the commercialization of ten new FSC certified, recyclable or environmentally sustainable digital imaging products.•Rationalized and integrated Arkwright and Sihl Global product lines. Reduced SKU count by 20% while improving profitability of one line by 30%. Defined and managed process to outsource non-strategic product portfolios.•Established sales terms and price policy to differentiate OEM, Private Label and Branded customer base resulting in improved operational efficiency and profitability.•Managed intercompany sales and communications to four European group companies.

- Redesign company supplies brand to focus on high growth graphics markets.- Upgrade supplies product portfolios to next generation printing technology.- Develop display graphics sub-brands with complimentary distribution channels, targeted towards growth market segments.- Integrate media (supplies) strategies with hardware, ink and software business units to ensure optimum performance and maximize revenue.- Lead collaborative marketing team efforts between US and Europe sales organizations.

- Commercialize and promote graphics, CAD and proofing digital imaging supplies product lines and distribution channels.- Company acquisition experience in rationalization and integration of product lines, marketing communication activities, and redirection of sales efforts.- Marketing Team Manager and Key Account Manager for emerging OEM’s- Develop and implement national field training programs to educate end-users and resellers.