Began as a team member before purchasing company in 1990, assuming full general management responsibilities. Provide consultative service to customers, identifying communication needs and designing, procuring, and installing customized solutions including appropriate equipment to meet organizational goals. Provide equipment and functionality expertise to accurately articulate features, benefits, and limitations, ensuring a comprehensive understanding prior to purchase. Conduct follow up support as well as remote troubleshooting. Additionally provide custom cabling including RF coaxial and interface cables, ensuring proper connections to service modern and legacy equipment. Manage and oversee employees in the execution of all customer service and technical initiatives. ✓Driven $1.2M in annual sales and an impressive industry GP of 30% consistently, leveraged upon exceptional service and in-depth technical knowledge, implementation, and support skill sets. ✓ Added an average of 1000 new customers annually with 25K+ registered in database presently. ✓ Attended an average of 12 conventions per year communicating features and benefits of services. ✓ Received multiple awards for sales performance from several key industry manufacturers. ✓ Earned Master Electrician license in addition to extensive electrical and other technical training. ✓ Known for providing outstanding and detailed technical assistance to customers in person and over the phone, using communication ability to walk them through resolution processes remotely.