Evp & Senior Partner
St. Louis, Mo, Us
Built and oversee digital strategy, social media, design, brand, and video team that I grew from zero to over 35+ staff driving client strategy at the forefront of radical changes in public relations and marketing given the growth and evolution of digital and social media. Lead assignments ranging from communications and advocacy strategy lead on complex industry and consumer issue campaigns, digital marketing lead for multiple consumer/millennial assignments, communications and marketing strategy for top player in new digital/B2B market, digital and social advertising campaigns for issue advocacy and consumer efforts, and many years of experience working directly with top national brands on a range of internal and external communications programs. Extensive hands on experience across complete digital advertising ecosystem, from programmatic exchanges for video and display, to social advertising across Twitter, FB, and LinkedIn, through to SEM/SEO and email marketing. Led creation of award winning digital and social campaigns for major pharmaceutical and healthcare companies, as well as created talent recruitment campaigns that leveraged consumer generated content and social shares from internal employees to drive new recruits into those organizations.Educated and trained hundreds of agency and client teams on digital/social/mobile best-practices, governance, policies, content, and organization structure.Strong and successful track record leading business development efforts with new prospects as well as organic growth from current clients.Deep experience in all things research and analytics, ranging from public opinion to message development to digital/social analytics.
