Daniela Abreu Email & Phone Number

United States

Miami, Florida, United States

Working as a consultant with new and existing customers in order to provide the best solutions on Marketing, Branding and Market Research.

São Paulo Area, Brazil

- Owned the relationship with the Public Banks (and their complex policies) and Credit Unions (that represented the fastest growth rates before the FinTechs) segment team within Mastercard, acting as their internal advocate;- Negotiated and executed deals valued at millions of dollars with the largest Financial Institutions in Brazil, including the country's 3rd largest and main Mastercard partner;- Leveraged the Product and Integration teams to implement complex solutions to my… Show more - Owned the relationship with the Public Banks (and their complex policies) and Credit Unions (that represented the fastest growth rates before the FinTechs) segment team within Mastercard, acting as their internal advocate;- Negotiated and executed deals valued at millions of dollars with the largest Financial Institutions in Brazil, including the country's 3rd largest and main Mastercard partner;- Leveraged the Product and Integration teams to implement complex solutions to my customers;- Onboarded a State Bank to the Mastercard franchise--core and cyber products;- Acted as a liaison between the clients and product teams, working on finding the best solutions for each client Show less

São Paulo Area, Brazil

- Worked on selling Rewards and Benefits products to Latin America Issuers and managing the Sales Pipeline- Led projects in synergy with other MasterCard products- Participated on revenue diversification initiatives- Managed partnerships offering benefits to Mastercard cardholders, being responsible for pipelines, budget, forecasting and results analysis- Worked closely to the Region Management, Account Management and Development teams, facilitating communication between them

São Paulo Area, Brazil

- Created a local vendor structure in Brazil, considering commercial, financial and system development aspects for rewards programs- Contributed on the creation of a product reflecting the complete relationship of the customer with the Bank- Implemented 3 rewards programs in Latin America, including program migrations and relationship rewards program- Managed 3 rewards programs in Latin America, being responsible for success metrics, campaigns aiming to engage the customers… Show more - Created a local vendor structure in Brazil, considering commercial, financial and system development aspects for rewards programs- Contributed on the creation of a product reflecting the complete relationship of the customer with the Bank- Implemented 3 rewards programs in Latin America, including program migrations and relationship rewards program- Managed 3 rewards programs in Latin America, being responsible for success metrics, campaigns aiming to engage the customers, projects, developments and financial results.- Worked closely to Marketing, Account Management, Operation and Implementation teams Show less

São Paulo, Brazil

- Governance Model development for a Brazilian Rewards Program. At the end of the project, I was hired as a MasterCard employee

After 9 years of work experience, I decided it was the correct time to focus on an MBA. My passion for Barcelona and the subjects of the EAE International Business Masters were the key aspects on my decision.The EAE International MBA gave me a broader vision of some topics that were already known, and also introduced some new ones, that were not considered in my day-to-day.As my last job was in an international company, I was already used to a multicultural environment, but… Show more After 9 years of work experience, I decided it was the correct time to focus on an MBA. My passion for Barcelona and the subjects of the EAE International Business Masters were the key aspects on my decision.The EAE International MBA gave me a broader vision of some topics that were already known, and also introduced some new ones, that were not considered in my day-to-day.As my last job was in an international company, I was already used to a multicultural environment, but nothing as rich as having classes with teachers from Europe and USA, and having classmates from 23 different countries. I would say this aspect was the most important one from the MBA, as I could have learned the subjects in my country, but I would never have learned how to work in harmony with people from so many different cultures. Show less

- Managed the commercial relationship with a Brazilian Bank for Rewards – the largest rewards program globally- Worked on financial models / liability studies for Rewards program evaluation- Worked with Operation and Implementation teams in order to guarantee the excellence of the services provided- Provided support for several Banks in Latin America regarding Loyalty, Insurance and Assistance products

My experience in the Project`s area happened during a period when a huge project was required by a Bank, and there were no Rewards experts in the Implementation team. During the time I spent on that team, I was focused on this project, and I:- Managed the largest Bank rewards program conversion to the MasterCard Rewards platform- Assisted Bank`s rewards projects, working directly with Technology and Products teams

- Coordinated cross-functional teams allocated in Brazil, USA, Costa Rica, Chile and Mexico- Worked on several projects for a Brazilian Bank, being in contact with Bank`s Produt`s team and internal teams such as Commercial, Projects, Operations and Technology.

- Managed Rewards and Incentive programs for Banks, Telecommunications companies and Automobilistic companies.- Interacted with Commercial team for sales provision, planning and portfolio analysis and IT team for new functionality development- Worked on a model of Redemption Website, that could be replicated for several clients

Marketing Analyst - Participated of the TVA Brand Repositioning project- Coordinated advertising campaigns on TV, press media and Internet- Worked on prospects analysis based on cluster segmentation- Developed sales material for sales force- Coordinated and implemented marketing actions aimed at preventing clients` cancellation of the serviceMarketing Analyst - CRM… Show more Marketing Analyst - Participated of the TVA Brand Repositioning project- Coordinated advertising campaigns on TV, press media and Internet- Worked on prospects analysis based on cluster segmentation- Developed sales material for sales force- Coordinated and implemented marketing actions aimed at preventing clients` cancellation of the serviceMarketing Analyst - CRM - Coordinated and implemented marketing actions aimed at keeping clients loyal to the company - Managed the communication with clients through TVA medias: magazine, website and TV channel- Managed partnerships with companies offering benefits to clients- Organized events for clients Show less

Products:- Developed and managed Marketing researches - Benchmarking with other Internet and Pay TV companiesCRM:- Managed partnerships with several companies- Provided support on events planning- Provided support on promotions

Strategy And Sustentability

Mba, International Business

Master'S Degree, International Business

Barcelona Tech

Masters, Marketing Management

Masters, Marketing/Marketing Management, General

Bachelor'S Degree, Advertising