Dani Moore Email & Phone Number

• Initiates and oversees internal marketing and communication efforts working closely with alldepartments• Launches strategic marketing initiatives, specifically for targeted demographics, utilizingcreative and cost effective printed communications, electronic communications, the weband social media platforms• Ensures that initiatives are communicated timely, effectively and consistently to internalaudiences including staff and members• Responsible for cross-communication collaboration with all teams to ensure initiativeunderstanding between departments• Manages GSMW’s branding (name, log, and images); ensures all publications comply withGSUSA’s branding guidelines, are aesthetically pleasing, and visually consistent throughoutmessaging communications• Design and create fun and engaging marketing materials to promote programs to girls andadults throughout the council• Develops the council’s marketing and communication’s plan and launches marketing,communications initiatives• Assists in the oversight of the GSMW website and expands social media sites including butnot limited to Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, etc• Assists with creating, designing and writing collateral, including but not limited tomembership initiatives, reports, brochures, website and social media messages• Provides input and oversight to all marketing material design and publications• Serves as a council spokesperson

Billings, Montana, United States

• Create and execute marketing goals related to customer acquisition, lead generation, and revenue• Manage and curate website, landing pages and email campaigns• Continually seek and research new sources of prospective customers• Communicating campaign deliverables, objectives and timelines to the team while providing instructionsfor promotion or use• Coordinate marketing across all platforms- in-house events, social, digital, print, etc.• Work directly with sales and design team to align marketing and sales goals• Conduct market research on competitors through analyzing competitive advantages, market trends andcustomer behavior• Prepare research reports by collecting, summarizing, and analyzing data to augment marketing efforts

Billings, Montana, United States

•Generate and promote social media presence through interviewing field experts, personal productknowledge, and monitoring current market trends.• Managing department budget and implementing short/long-term marketing strategies.• Develop social media campaigns by producing content via videos, photos, field expert interviews, andvirtual events.• Monitor, track, and assess content performances and adjust marketing strategy accordingly.• Develop and present weekly analytics reports to management.• Involved with local business relationships, events, and missions within the community.

Billings, Montana, United States

• Trained with managers in each position of the store to learn the Scheels business model.• Analyze reports, current market trends, and assist specialty shop managers with purchasing andmerchandising decisions.• Regularly contact vendors to learn about the latest trends and introduce new products to the store.• Curate dominant product displays to promote sales within each shop.• Execute project work plans to complete the task on time with appropriate revisions to meet changingneeds and requirements.