Dani Oaten Email and Phone Number
Dani Oaten work email
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Dani Oaten personal email
A proudly proactive marketing and sales professional, with a demonstrated history of working in multiple areas of the aviation and tourism industries, across both private and government functions. I have a passion for data-driven integrated marketing and solving business growth challenges across the B2B and B2C digital landscapes to drive growth and scale for a range of products and partners. My approach is inclusive and collaborative when working with internal stakeholders and external partners, while my focus is customer-centric and commercial. Identifying opportunities, optimising performance, and achieving results are the key drivers of my energies.My skills:* Consumer and partner marketing strategy development, principles & methods* Commercial planning & modelling* Tactical omni-channel campaign planning & execution* Digital lifecycle & performance marketing design (SEM, social media, sponsored)* Team leadership, fostering robust intra-team & internal communications* Partner & senior level stakeholder engagement* Product development & project management* Sales & business development * Revenue & budget management * Data analytics & reporting acumen* Copywriting & presentation deliverySystems proficiency: Adobe Analytics, ExperienceMicrosoft suite including Power BIGoogle Ads, Analytics, Trends, ConsoleZoho CRM, CampaignSalesforce - SalesCloudNeto / Marapost Recent achievements & successes:* Successfully set and delivered an integrated marketing strategy and growth program for air ancillaries and partners in FY22-23 to attain outstanding budget results and boost revenue* Optimised and exceeded multi-million dollar annual revenue targets for air and partner product and YOY growth by 25% in FY2018-19 and FY2022-23
Virgin Australia
View- Website:
- virginaustralia.com
- Employees:
- 5751
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Product Growth And Marketing ManagerVirgin AustraliaAustralia
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Ancillary Product Tactical And Merchandising ManagerVirgin Australia Jul 2023 - PresentBrisbane, Queensland, Australia* Drive the design and delivery of the overarching strategic and tactical marketing plan for the airline's air and partner ancillary product portfolio* Establish the value proposition and communication strategy of the ancillary product portfolio in line with customer lifecycle for both airline and loyalty programs* Evaluate performance against clearly defined benchmark targets and OKRs* Extract marketing commitment from 3rd party vendors to support budgets * Support the broader brand airline and loyalty value positions by implementing campaigns which positively contribute to brand consideration* Optimise the attachment of ancillary products via identification and execution of product and channel enhancements; Test and learn optimisations and experimentation programs; Paid media activity; Cross-sell digital merchandising and personalisation campaigns across pre and post-sale landscape. * Lead effective cross-functional teams and collaborate with stakeholders to identify opportunities for existing and new products to achieve optimal commercial outcomes
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Product & Marketing Lead - Direct Sales, Digital & DistributionVirgin Australia Aug 2017 - Jun 2023Brisbane, Australia* Develop and lead the airline’s ancillary product growth and GTM strategies to optimise revenue performance and customer experience* Execute B2C digital marketing and retail merchandising programs to showcase the value of key air and partner products eg upgrades, baggage, insurance, hotels, car hire* Lead cross-functional teams to drive multiple omni-channel projects and initiatives, in line with the Virgin Australia brand and marcomms strategy* Work collaboratively with a wide range of internal stakeholders, external agencies and technology partners to identify and implement commercial opportunities aligned with shared OKRsKey achievements: A proven track record of achieving ambitious product sales, marketing and revenue targets, contributing to the overall ambition of Virgin Australia to be the most loved airline in Australia.
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Airline Partnership Marketing Specialist - Ecommerce & Online MarketingVirgin Australia Nov 2014 - Jul 2017Brisbane, Australia* Plan and execute tactical and always on marketing campaign programs for airline and ancillary products, requiring cross-collaboration with external partners and internal teams* Focus on below the line activity, paid media, segmented targeting and deployment of dynamic content and data-driven campaigns* Own and manage marketing budgets to achieve optimal conversion and ROI.Key achievement: Executed 25+ campaigns across 10+ partners and products per annum, where the majority of campaign metrics exceeded forecast
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Online Sales Specialist - Virgin Australia HolidaysVirgin Australia Apr 2009 - Oct 2014Brisbane, Australia* Manage and deliver digital projects, enhancements and issue resolution with technology suppliers* Optimise the customer experience, online conversion and presence of Virgin Australia Holidays' product suite to meet digital sales targets.
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Inbound Sales Manager - Interline & AlliancesVirgin Australia Dec 2006 - Mar 2009Brisbane, Australia* Source new contracts, negotiate existing contracts, and manage the accounts of international travel wholesalers and inbound tour operators to meet the airline's inbound sales targets. * Support the account management of interline and codeshare partners to deliver robust agreements meeting partner requirementsKey tier 1 markets: UK, China, USA. Set up the China General Sales Agent representative office in Beijing.Key tier 2 markets: Japan, India, Western Europe.
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Marketing ManagerAugust Consulting Pty Ltd Jun 2020 - Apr 2023Brisbane, Queensland, AustraliaAugust Consulting is a leading procurement consultancy, servicing a range of industries, with a focus on the health care sector.* Develop and implement a B2B marketing program including SEO, digital content, social paid and organic activity, targeting key audience segments to build brand and lead generation -
Marketing Executive - Business EventsTourism Australia Apr 2002 - Nov 2006Sydney, Australia* Deliver inbound marketing activities promoting Australia as a tourism destination* Target corporate companies and associations in USA, UK/Europe and Asia in conjunction with Australian State Convention & Marketing Bureaux and Tourism Organisations. -
Familiarisation And Media / Trade CoordinatorTourism And Events Queensland Jan 1999 - Jan 2001Brisbane, Australia* Work with key tourism stakeholders across Queensland regions to provide exposure for Queensland tourism product to media and trade operators in key target international markets.* 8 month work placement in USA promoting Australia and Queensland tourism prior to the Sydney Olympics Games 2000.
Dani Oaten Education Details
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Marketing -
ProsRetail
Frequently Asked Questions about Dani Oaten
What company does Dani Oaten work for?
Dani Oaten works for Virgin Australia
What is Dani Oaten's role at the current company?
Dani Oaten's current role is Product Growth and Marketing Manager.
What is Dani Oaten's email address?
Dani Oaten's email address is da****@****lia.com
What schools did Dani Oaten attend?
Dani Oaten attended Monash University, Pros.
Who are Dani Oaten's colleagues?
Dani Oaten's colleagues are Leesa Gault, Kit Batucan, Arnold Salhuteru, Paula Jackson, Mackenzie Hogan, Janna Kogan, Katreece Franz.
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