Danielle Benson Email & Phone Number

New York, NY, US

Blackfriars, London, GB

New York, NY, US

New York, NY, US

Drives the overarching omni-channel growth strategy for Harry’s Inc. within our US-based retail channels. ᐧ Partners with internal cross-functional teams and external partners to lead the strategic development and execution of customer retention and acquisition programs based on brand growth strategy and revenue targets; emphasis on delivering strong ROI.

New York, NY, US

• Manage marketing campaigns that drive demand for Yext around the globe utilizing and optimizing our marketing mix which may include various components of search, social and display
• Plan, execute and consistently optimize multiple campaigns across several industries and sectors, some of which may have slightly varying goals and business objectives
• Constantly test various creative options to drive towards the highest engagement and lowest cost per acquisition possible with all campaigns
• Ability to execute on keyword research, competitive analysis, A/B creative testing, landing page optimization and bid management
• Support ABM priorities with customized campaigns based on campaign sponsor priorities
• Review and communicate campaign performance regularly through written summary reports and verbal presentations

Columbia, MD, US

Drives Search Engine Optimization strategy, tactics, and overall success for clients. Executes content and technical audits and deliverables while working closely across internal and external teams to align omni-channel strategies. Responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve client’s KPI's.

Talent Inc. is the global leader in career services. Through its suite of brands — TopResume, TopCV, and TopInterview — the company helps professionals tell the best version of their career story, enabling them to stand out from the crowd and land the right job, faster.Research and data analysis-Keyword research, analysis, and mapping -Conduct quarterly.

• SEO:
• Completed SEO Specialist, Google Search Console, and Google Analytics certifications
• Averaged a 50 percent QoQ growth in organic traffic
• Grew keywords in position 1 through 3 by an average of 63 percent QoQ
• Analyzed data to bring back insights to improve the content strategy
• Successfully migrated an international domain with the content and tech team

• Responsible for crafting and scheduling social media posts across multiple platforms. Writing and proofreading blog, email, and website copy. Promoted PR and press coverage on social media platforms. Assisted in the.
• Implemented SEO tactics to blog content resulting in increased website traffic and revenue
• Managed and created social media calendar for a global brand that increased its reach by 10 percent
• Collaborate with cross-department employees to form a social committee responsible for establishing the company culture during rapid growth, including planning the company holiday party
• Promoted to full-time employee

Nyack, New York, US

• Freelance consultant for projects including SEO, email marketing, and mentoring an intern.
• Developed high-level SEO strategy that resulted in 20 percent increase in traffic year over year
• Mentoring a high school intern to help develop skills in social media marketing through copywriting, social media platform scheduling through Buffer, and project management
• Schedule weekly email for Earth Matters campaign with an average open rate of 43.9 percent and a click-through rate of 3.1 percent