Danielle Benson Email & Phone Number

New York, Ny, Us

Blackfriars, London, Gb

New York, Ny, Us

New York, Ny, Us

Drives the overarching omni-channel growth strategy for Harry’s Inc. within our US-based retail channels. ᐧ Partners with internal cross-functional teams and external partners to lead the strategic development and execution of customer retention and acquisition programs based on brand growth strategy and revenue targets; emphasis on delivering strong ROI at key retailers within Mass, Grocery, & Drug ᐧ Designs highly efficient campaigns to reach targeted retail audiences with relevant messaging across a variety of channels: on-site search/sponsored products, social, influencer, display, loyalty marketing (email, direct mail), & moreᐧ Helps establish performance marketing benchmarks for the retail channel and oversee program forecasting, reporting, and business analysis; manage through a P&L lensᐧ Project manage creative development cycles with internal designers and copywriters as well as external partners to test and produce high-performance ads & landing page experiences for each channelᐧ Conducts in-depth post-program analyses, draw actionable insights from data, and develop hypothesis to improve efficiency of spend ᐧ Manage relationships with external retail partners’ marketing and e-commerce teams, as well as internal teams at Harry’s Inc. including retail marketing, sales leadership, insights, analytics, brand marketing, creative, & more

New York, Ny, Us

• Manage marketing campaigns that drive demand for Yext around the globe utilizing and optimizing our marketing mix which may include various components of search, social and display• Plan, execute and consistently optimize multiple campaigns across several industries and sectors, some of which may have slightly varying goals and business objectives• Constantly test various creative options to drive towards the highest engagement and lowest cost per acquisition possible with all campaigns• Ability to execute on keyword research, competitive analysis, A/B creative testing, landing page optimization and bid management• Support ABM priorities with customized campaigns based on campaign sponsor priorities• Review and communicate campaign performance regularly through written summary reports and verbal presentations

Columbia, Md, Us

Drives Search Engine Optimization strategy, tactics, and overall success for clients. Executes content and technical audits and deliverables while working closely across internal and external teams to align omni-channel strategies. Responsible for the ongoing reporting of performance and evolution of the SEO strategy to achieve client’s KPI's.

Talent Inc. is the global leader in career services. Through its suite of brands — TopResume, TopCV, and TopInterview — the company helps professionals tell the best version of their career story, enabling them to stand out from the crowd and land the right job, faster.Research and data analysis-Keyword research, analysis, and mapping -Conduct quarterly keyword research, backlinking strategy, technical and content audits and competitor analysis to discover new SEO opportunities-Track and report on campaign results, data analysis, and hold monthly campaign status calls-Monitor daily and weekly dashboards to understand search engine trends and the results of our projects-Study traffic and data to identify and report on actionable insights for SEO opportunities, wins and misses on a monthly basis-Uncover seasonal and topical trends that will help inform content strategyCross-functional (products and tech)-QA on SEO implementation both in the pre-production environment and on the live sites including but not limited to copy, metadata, internal and external links and landing pages-Assisting with strategic development for products and campaigns, starting from the kick-off and extending thru post-launch and analysis stages-Act as a hub of SEO communication and monitoring between editorial, product, design, and marketing-Ad hoc SEO troubleshooting and problem-solvingMarcom-Develop and promote SEO best practices and monitoring of content (text, video, photo)-Collaborate to help plan content strategy based on research and ensure it still aligns with high-level marketing goals-Identifying new SEO content opportunities and exploring ways to repurpose existing content for link baiting-Implementing Off-site strategy: link-building, content marketing, organic social and PREducation-Monitoring SEO trends and staying ahead of best practices-Training various departments involved with SEO on best practices

SEO:• Completed SEO Specialist, Google Search Console, and Google Analytics certifications• Averaged a 50 percent QoQ growth in organic traffic• Grew keywords in position 1 through 3 by an average of 63 percent QoQ• Analyzed data to bring back insights to improve the content strategy• Successfully migrated an international domain with the content and tech team • Taught best SEO practices to each department and developed SEO strategies as SEO lead when bringing the specialty in-housePartner Marketing:• Developed UTM strategy, coded partner marketing material with the correct links and analyzed the data to help formulate strategies for creative and customer journeys

Responsible for crafting and scheduling social media posts across multiple platforms. Writing and proofreading blog, email, and website copy. Promoted PR and press coverage on social media platforms. Assisted in the research and development of content marketing, online marketing, and SEO projects as well as any other tasks deemed suitable as a cross-functioning, marketing learning experience.• Implemented SEO tactics to blog content resulting in increased website traffic and revenue• Managed and created social media calendar for a global brand that increased its reach by 10 percent• Collaborate with cross-department employees to form a social committee responsible for establishing the company culture during rapid growth, including planning the company holiday party• Promoted to full-time employee

Nyack, New York, Us

Freelance consultant for projects including SEO, email marketing, and mentoring an intern.• Developed high-level SEO strategy that resulted in 20 percent increase in traffic year over year• Mentoring a high school intern to help develop skills in social media marketing through copywriting, social media platform scheduling through Buffer, and project management• Schedule weekly email for Earth Matters campaign with an average open rate of 43.9 percent and a click-through rate of 3.1 percent