Danica Smith Email & Phone Number

Commercialized a diverse pipeline of innovative products by ensuring cross-functional alignment to drive brand growth and enhance operational efficiency.• Measured and analyzed key brand, research, and marketing investment KPIs to assess performance and inform strategic adjustments. Acted on insights from learning to drive continuous improvement and optimize commercialization effectiveness.• Recommended and developed a long-term vision for the brand, encompassing a comprehensive framework that integrates a disruptive strategy with proven best practices.• Directed and aligned efforts across cross-functional teams, including sales, R&D, supply chain, and planning. Developed and executed commercial plans to meet company goals and market share targets, fostering a collaborative environment to drive success.

Greater Seattle Area

Served as the primary lead for three pilot programs that were new to Special Olympics, including the Xbox Gaming Tournament and Job Fair, in which I provided my big picture vision, leadership, and follow-through.

Greater Norhwest

Planned and executed events such as fundraisers, festivals, and community events which involved vendor management, volunteer management and run of show.

Greater Seattle Area

Worked across teams to manage the product sample process for over a hundred products each season through all phases from new item creation to final merchandise display.

Seattle, Washington, United States

Led a high performing team to create innovative and relevant content including educational resources, developmental workshops and a thriving community to serve the needs of over 900+ members.• Worked directly with constituents and leadership, including C-suite executives, to develop strategy and create growth opportunities.• Collaborated with the other employee resource groups to drive change that would make the biggest impact.

Seattle, Wa

Excelled at coordinating events, meetings and phases of promotional projects; going above and beyond the expected results on time and on budget.

Assisted in running national sampling program and sponsorship events with several vendors and partners internally and externally. Assisted with external vendor selection and contract negotiation.Managed the day-of logistics for a national beer festival tour. Maintained ongoing budgets ranging from $5,000 -$500,000.

Co-planned regional and national meetings for internal and external clients, handling all logistics from the ground up.

Co-planned every aspect of our participation in two international trade shows with 25,000 people in attendance. Managed budgets upwards of $100,000, staff and all logistics along with 12 smaller shows throughout the year.

Created and implemented a volunteer recruitment plan that targeted meaningful individuals and made the community aware of programs. Assisted in the planning and on-site running of annual charity event that raised $200,000.

Worked one-on-one with clients as a first point of contact for sales, ordering and custom marketing ideas. Became known for positive attitude and stress-free approach when handling difficult client situations.

Bachelor’S Degree, Mass Communications And Media Studies, Graduate

Activities and Societies: Magna Cum Laude

Education record