Dani H. Email & Phone Number

Wylie, Tx, Us

Euless, Tx, Us

Launch & Manage Kickstarter: Successful with no budget raising over $117,000 in 30 days• Content creation & execution• Manage campaign• ESPYS Gifting SuiteBusiness Development & Investor Relations• Raised $275,000 in investment dollars in less than a year• CES activationGTM Strategy & Execution• Market research to determine profitability• Manage budget & revenue projections - Interpreting data & analytics to constantly evolve strategy & consistently deliver ROI. - Turning data into a story allowing for a deeper connection with the consumer that breaks through the fluff.• Product & packaging development

Dallas, Texas, Us

As the Digital Marketing Manager (All Battery) I am responsible for the strategy, execution and analysis of all online marketing touch points and campaigns across digital channels. Leading, supporting and mentoring the Specialist, Digital Marketing is a crucial part of my role.My top objectives are to drive awareness and support business goals across paid, owned and earned channels. Supporting the digital needs for select internal business units and for franchise locations, is a key component of my role. In order to assure continuity across the brand I regularly collaborate with the web, creative, and brand teams. I am charged with driving the customer engagement across all All Battery platforms - social, e-mail, PPC, SEO and more. Additionally, I manage the brand’s website and franchise location pages, SEO strategy, and support our B2B portal.

I work with clients to develop business & marketing strategies that will effectively connect them to their target audience. Following an assessment, we determine the budget, tools, time & any foundational elements needed to see an increase in profitability & ROI. Education is one of the most exciting things about what I do. Through education, my clients have a much better understanding of the time & effort each tactic requires to ensure success. My goal is that clients will outgrow my services & require a full-time team to continue effectively executing growth in their business. Cross channel analytics, competitive monitoring, influencer advocacy (bloggers, social, etc.), strategic partnerships, planning & content (SEO, etc.) are pieces of the marketing mix that I have seen neglected in large international agencies. This includes international brands & mid-size to small agencies & businesses alike. ROI cannot be accurately determined if every piece of the marketing mix is not properly planned, executed & tracked.

New York, Ny, Us

Primary Responsibilities:- Lead Future of Addressability project for Barclays US◆ Cookie-less Roadmap, CDPs, LiveRamp, Data Clean Rooms◆ Offline/OOH Tracking Best Practices- Lead communication with all internal account teams - Strategy, DAP, Activation, MarSci- Responsible for reporting accuracy and contract fulfillment: 30% Annual PRF- Oversee data integrations that further push data enablement between client and their tech stack, including Omni.◆ Adobe/Google data layer integration – including maintaining all Google Marketing Platform- Responsible for Barclays' GTM container - deploy & QA new tags, maintain current tags and assist in any QA that arises.◆ Audit current set up and provide POV on how to streamline.

Las Vegas, Nevada, Us

Developing a cohesive omni-channel experience was key to performing at the levels necessary to meet revenue goals. I accomplished this through a rebrand/branding guide, increased efficiency in revenue operations (RevOps), an updated website with a clear and coherent FTP Today story, compelling content and actionable, accurate data that will allow us to be agile in a changing market. I lead the team to make the decision to rebrand the company and relaunch the business as ShareTru, working with our agency partner. ShareTru would be a product lead sales and marketing business moving forward.I was tasked with leveraging the data from the FTP Today technology stack to create unique interactions at all segments/stages of the FTP Today buyer/customer journey. This was accomplished by understanding the attributes and behavior of our buyer/customer allowing us to create targeted and valuable content. This would not only increase the customer life-time value (LTV) and market share, but it would provide investment returns (ROI) for every team at FTP Today (marketing, sales, support, customer success and product) to improve their touchpoints efficiently and effectively. Short-Term Goals:◆ Net Recurring Revenue (NRR) growth rate just under 30% (2022: $2.2 Million)◆ Improve website visitor to lead conv. from .5% to 2.25%.◆ Improve Lead > Opportunity conv. rate (14% in 2021). Long-Term Goals:◆ 2022 Growth rate of 25% minimum◆ 2022 Stretch goal is to grow at 29.75%◆ Annual NRR $5 million by 2025

Dallas, Texas, Us

Reporting directly to the CEO my primary responsibility was Omni-Channel Marketing including brand management (LRS and Ven-u) marketing automation, CRM, reporting, and segmentation across our customer data platforms. One of my objectives was sales enablement through increased lead gen in conjunction with growing ecomm. I was responsible for developing the Go-To-Market strategy for VEN-U. This required a new website, brand standards, messaging, personas, segmentation and more. I worked closely with the sales and product teams to ensure the success of VEN-U in the IoT market.I led MarTech ops including budget management and reporting. Performing a MarTech audit I saved $8,000/mo. I also managed enhancements of NetSuite CRM/Marketing Automation and developed training. To enable our sales team to focus on solution-based sales, I launched e-comm on NetSuite SuiteCommerce (later migration from Shopify). I led the migration from Pardot and implementation of Bronto. Additionally, I overhauled the Google Marketing Platform by enhancing reporting with more robust conversion tracking and integrations. Through segmentation I identified low-hanging fruit, nurtured existing customers increasing their CLTV, and gained new customers to account for churn. This enabled me to successfully increase leads (including lead quality), created a better CX, and drove revenue growth.When COVID-19 hit I was responsible for our comms strategy. We pivoted VEN-U to support our customers/partners in the safest way possible. I launched a micro-site, video-content, app UX design updates, sales collateral, press releases, emails & support for the product.Overall, during my time with LRS I was able to increase leads (including lead quality), create a better CX, convert leads and drive revenue growth. I did this by utilizing segmentation to identify low-hanging fruit and nurture our current customers to increase their CLTV but also to attract new customers into the funnel to account for churn.

Plano, Texas, Us

This group was in the initial stages of growing & acted like a startup environment within pizza hut. I worked directly with the Chief Customer Officer. In addition, I worked cross-functionally with I.T., Operations, Finance, Engineering & Brand at a global & regional/market level. This was an extremely complex business model spanning the globe. My work covered all countries outside the United States. I built a global solution to enable the business to drive incremental growth at the store level & in the digital space. My projects directly impacted the entire portfolio of international business. During my first month, I built a CX value model that increased overall business growth by $68,145,595 m in the first year.Primary Responsibilities:◆ Develop a comprehensive knowledge of the various performance indicators for the existing commerce business.◆ Identify & build user experience, data architecture, financial models, etc. that benefit the entire international business from global to the franchisee.◆ Create a bridge between all business units across the globe by building a global dashboard working with internal teams & vendors.◆ Lead analytical projects to drive growth & better understand BI’s commerce business & audience.◆ Identify, create test plans, & measure results for optimization of the current business & new potential growth opportunities.◆ Develop & maintain an analytics dashboard & ongoing internal reporting schedule.◆ Build solutions that will benefit all YUM! Brands by integrating multiple platforms & consolidating all data to better the customer experience & increase the CLTV.

Richardson, Tx, Us

• Developed & implemented short/long-term roadmaps that drove sales & business objectives. • Identified challenges & new opportunities or trends through B.I. optimization to maximize budget efficiency & ROI.• Lead strategic marketing, digital & creative on customer buying behavior by articulating data-driven insights.• Ensured the successful opening 28+ stores (N. America) throughout the year. • Liaison between corporate & the field delivering a balance of creative mindshare & analytical requirements, ensuring goals were met. • Regularly drove 30k+ in revenue on event days where regular sales was 9-11k.• Omni-Channel Technology Integration Roadmap + Budget:- Built scalable global data integration & validation model - quantitative & qualitative.- Unified all BI platforms - Google Analytics, SAP, Hybris, Supply Chain, Email Service Providers - Marketo, Salesforce, About-face +.- Worked with BA team to build out Qlik & Tableau data visualization for C Suite & execs.• Retail Marketing Operations:- Worked with field operations & field sales teams to coordinate all marketing.- Analyzed, implemented & managed process improvement across depts to ensure growth in ROI, market share & customer lifetime value.• Built Business Intelligence Models & Reporting (MMM):- Integrated all platforms with Google Analytics to accurately produce & effectively optimize budget.- CLTV, loyalty, personalization algorithms, churn models, etc.- Utilize a nimble model to drive sales, increase engagement & retention, build & implement loyalty programs + A/B testing & engagement scoring.• Segmentation + Lead Generation:- Identified & standardized customer behavior patterns across multiple business units.- Segment current customer base of approx. 500k + customers based on buying behavior.- Built strategic roadmap for segmentation/lead generation.- Built & optimized lead gen across sales & marketing depts.- Managed ongoing SEO, Paid & Email to convert leads & opportunities.

Key Priorities:- Launch Digital Garage App in the US: Traveled to UK to work with international office- Developed strategically grounded, brilliant creative applied in digital and offline mediums- Developed comprehensive display, social media, native advertising, video advertising, search, and mobileadvertising programs- Plan, develop, implement, and track digital marketing programs- Contribute and support innovation of bigger, creative-led social experiences and activations- B2B and B2C marketing, branding, campaign building, social media platforms, and sales funnels- Generate ideas and produce innovative solutions- Work with designers, developers and executives

Plano, Tx, Us

Launched the ACTIVE Advantage program internationally (UK/AUS).- Generated approx. 2.5 million dollars via data optimization & A/B testing▪ AUS/UK post-sell offer that was consistently converting at 18-20% over 4 monthsProgram & optimize digital post & cross-sell offers & maintain consistent conversion above the 9% avg.Mobile Apps: Strategic Media Planning/Marketing Strategy for ACTIVEx, Moonlight & AthlEats Apps - Generated 15k downloads organically in the first 30 days for ACTIVEx.- Execute market research to define market opportunity, market share & key competitors.- Create GTM strategy, define revenue goals & build models.- Identify target personas, marketing channels & create campaigns.- App SEO- Manage social, website content & SEO.- Interact with app users via surveys, etc.- Develop point & loyalty rewards systems for apps.- Assist with app UX/UI design.- Create & manage partnerships + influencer outreach programs.Media/Marketing Reporting- Identify core KPIs (downloads, user retention, engagement, premium downloads, direct trials, new trail conversions) & membership program portals (domestic & international) + build out reporting structure.- Ensure accuracy of all reporting- Provide data-based insights for improving engagementCommerce Strategic Media Planning/Marketing Strategy- Responsible for the successful launch of international programs that increased market share & revenue.- Manage the Commerce Service platform & work product team to ensure accuracy in functionality & UX improvements.- Identify strategic partners, create contracts/agreements & work closely with the legal team.- Create, launch & manage a successful influencer program.- Develop, launch & manage a social media/community management program for ACTIVE’s premium membership program.- Drove new direct trials, improving trial conversion & retention (cross-sell & direct trial), improve order rates & improve partner marketing initiative results.

Dallas, Texas, Us

- Agency Operations and Account Management:◆ Identify opportunities for constant growth and evolution of accounts◆ Production of account service plans◆ Content/Creative production and distribution strategy (blog, email, social, web, PR)◆ Premium content production (video, radio, print, etc.)◆ Cross-Channel campaign development and management◆ Analytics and Reporting◆ Implementation and Management: Social Media, Blog, CRM, CMS, Email Marketing◆ Client education◆ Production of lead nurturing and consumer retention plans◆ Develop and manage incentive and loyalty campaigns◆ Budget management◆ Competitive market research and analysis◆ UX design◆ Website management◆ SEO, SEM: Technical SEO audits and maintenance◆ Localized marketing- Content Management:◆ Production of agency content for blog, white papers, social media, email and PR◆ Management of agency social channels- New Business Research/Development:◆ Research and production of Inbound Marketing Strategies for current and prospective clients.- Advise and train other RUNNER employees or subcontractors on technical SEO, inbound marketing strategy and social media strategy.- Attend industry and education events to stay up-to-date on new developments, theories and best practices in digital marketing.

Fort Worth, Tx, Us

Qples, a next generation provider of digital coupons and the first-ever coupon platform that natively integrates with Facebook™ while still functioning in other mediums or channels: website, blog, banner ads, QR codes, Twitter and more. For the first time, brands are able to deliver manufacturer-level digital coupons, including unprecedented fraud prevention features, into any digital platform and track the performance via detailed data and analytics.- Responsible for short and long term business and marketing strategic planning, execution and reporting.- Create all internal and external brand guidelines and communication o Including all investor relations communication - Create, execute and analyze cross channel marketing strategy for industry and consumer channels o Worked with graphics and web development teams to maintain consistency across web and creative- Managed CRM (SharpSpring) and trained staff o Create, launch and analyze all drip marketing campaigns o Optimize website for SEO and form fill data- Managed all public relations efforts o Created content for releases o Worked with a team to get releases out to local and national news, industry trades and bloggers o Utilized Wire service - Recognized and developed new strategic partnerships and revenue streams o Worked directly with CEO- Managed digital and traditional strategy for all clients o Worked directly with the Director of Client Services- Create and manage complete marketing initiative for Yucatan Foods (Yucatan and Cabo brands) o Digital and traditional marketing, strategic partnerships, sponsorships, trade shows, web redesign, e-mail and influencer initiatives

Dallas, Tx, Us

- Manage and maintain day-to-day client projects, from concept through delivery including budget planning, scheduling, execution, tracking and reporting- Responsible for written strategic proposals for marketing and creative strategy - Create content and creative, execute and analyze all consumer communication and engagement including but not limited to: o Facebook, Twitter and Instagram: Manage and create content day to day, Manage analytics and reporting, live updating during all events, engaging all sponsors and partners o E-Communication Plan, Strategy and Creative: Build in Dreamweaver and distribute via ExactTarget o Print and Digital Campaigns o Collateral Production and Distribution o Website Content Management o Strategy and Execution of Event Engagement: Oversee all on-site digital and social aspects of events o Local Promotion Strategy and Execution o Public Relations- Analyze current consumer engagement to identify new target audiences- Identifying innovative opportunities to define and resolve any current business imperfections and opportunities to reach a new Target Audience- Effectively maintaining brand voice through all consumer engagement- Develop strategies to grow registration through local promotion and digital communication via research, data and market knowledge- Present and implement consumer engagement strategies- Develop effective multi-channel sponsorship campaigns that leverage all available assets - Work closely with client digital, social and sports marketing teams to drive consumer engagement from the brand- Research industry trends and third party activations - Develop added value social and digital strategies - Manage relationships with our client, sponsors, local ambassadors, retail and dealer partners, vendors, athletes and consumers- Oversee all on-site digital and social aspects of events

Dallas, Texas, Us

- Manage scheduling of three mobile tours for hundreds of nationwide activations by creating and effectively maintain a shared master activation calendar- Field all activation requests submitted- Manage effective reporting to all partner agencies and venues- Oversee development of It Can Wait Mobile Tour micro-site- Maintain multiple local client, partner agency and vendor relationships- Provide constant attention to detail regarding logistics and execution of activations

Louisville, Ky, Us

I handled the graphics work flow for Frito Lay and Owens Corning. Consumer product companies use a creative agency to develop the look and feel for Frito lay. I maintained the day-to-day relationship between the creative agencies and the printers. Responsibilities:- Coordinate with the project team for the planning and implementation of each client project- Act as a liaison between multiple creative agency departments and printing companies from small packaged goods to large area displays- Utilizing an online approval management system to maintain and decipher multiple rounds of edits from the agencies to the printers and vice versa on hundreds of projects- Influence the decision making process on how to best break up a project amongst specific departments in order to hit deadlines- Maintain project status list; Know at all times where a project is in the process and who the contact persons are on all ends- Understand the vision and objectives of client projects and communicate this to the graphic artists and project team- Maintained invoices and inventory flow throughout the design studio *Fast-paced strict dead-line driven environment

Dallas, Tx, Us

- Develop and maintain sales proposals and collateral, newsletters, brochures, white papers, and other sales materials- Supervise the production of marketing materials by working closely with outside vendors- Create and consistently maintain all website and social media content- Create content/creative, execute and distribute monthly newsletter as well as press releases- Work with consumers to develop case studies and customer testimonials- Analyze results of marketing campaigns- Copy-edit all communication materials- Work with management on effective internal strategic communication plan for products and services - Research and record industry competitors and trends

- Tournament Preparation: Tournament and sponsor signage, tee and scoring set-up, marking of tee locations, hole locations, hazards and out of bounds along with scoreboard production, design and set-up.- Tournament Logistics: Event planning , equipment inventory, packing & shipping and coordinating volunteers.- Print-Related Materials: Preparation of hole location sheets, notice to competitors, hard cards, evacuation plans, scoreboards, scorecards, tournament schedule and tournament pairings.- Tournament Day Operations: Serve as a starter, rules official and scoring official.- Photography/Media: Photograph during events and make live updates to MAJGT website, Facebook, Twitter, and Tumblr pages following each event.- College Coach Contact: Contact universities and colleges (within Midwest) and provide a “head’s up” for our events in the areas by sending preview of the event as well as player lists and results post event if requested.- Tournament Administration: BlueGolf database management and tournament administration duties.- Customer Service: In office activities helping produce membership questions and involvement in upcoming events; Fielding all calls for MAJGT main line answering questions; Also in charge of all membership mailings include membership packets.- Public Relations: Contact golf associations, junior tours, collegiate golf programs, local media prior to events, thank you letter to each facility post event and also produce a press release and Junior Golf Scoreboard results following each round along with final round results for tournament participant’s local media and the MAJGT website.- Tour Site Scouting/Research: Evaluation of the MAJGT with respect to membership, participation, current venues and possible venues.- Marketing: Responsible for designing all MAJGT tee-gifts, posters, e-marketing blasts and the distribution of all marketing related materials along with managing and updating the content on the MAJGT website.

Stillwater, Ok, Us

- Covered Intro to Sports Management and International Sports Management classes.- I was responsible for researching upcoming lecture topics and creating presentations for the lectures.- I also administered exams for students who had schedule conflicts with exam dates.

Stillwater, Ok, Us

- Assisted in the planning, organization, and execution of all events held at OSU Athletics facilities- Created all print communications and collateral related to athletics events- Coordination of the 2011 Men’s NCAA Golf National Championship

Oklahoma City, Ok, Us

Worked directly with the director of events and entertainment to carry out game night duties: - Set up and break down of concourse entertainment- Handing out game night programs- Staffing interactive stations and Thunder Alley

Dallas, Texas, Us

- Researched potential market areas.- Assisted the account management team on:> POP, traffic, and added value campaigns> Ronald McDonald''s show logistics and planning> Day of Love development and planning> Competitive analysis reports> Monthly management mailings- Assisted in New Market Research for new business that was secured.

Client Relations:- Liaison between client and Citadel Broadcasting Co. to ensure client satisfaction.- Honing negotiation skills while dealing with clients of diverse capital to present the best product for the best price. - Proficient using Efficio client database program to keep track of finances/billing.

Master'S Degree, Business Management, Leadership And Sports Marketing

Bachelor'S Degree, Jounalism And Mass Communications - Advertising

Education record