Danielle Cohen Email & Phone Number

Springfield, Ma, Us

• Scoped, prioritized, built, analyzed, and iterated on engagement-driving product features like challenges, student class stats, virtual badges, onboarding, personalized recommendations, bookmarking, a video library, and class schedule improvements• Automated key operational functions like payroll calculations, issue detection, and teacher substitute request management to save the company many hours per month of manual effort• Built out Metabase dashboards for internal performance metrics, corporate partnerships, and ad hoc data analysis needs that make both reporting and insights-gathering easier and more reliable• Architected a more intuitive, performant, and extensible full-stack web application after gathering requirements through stakeholder interviews and workshops• Engineered an extensible Django REST Framework server application with PostgreSQL and AWS S3 data storage • Developed a single page application (SPA) with Next.js/React that resulted in significant page load performance, accessibility, and design improvements• Built a headless ecommerce experience that allows us to retain significant control of the user experience using Shopify storefront APIs for checkouts, Shopify admin APIs for product and order management, and Recharge APIs for subscriptions• Migrated tens of thousands of customer records and coordinated the cutover from WordPress to a new system with minimal downtime for the business• Wrote over 2000 API and unit tests to verify API access control restrictions and detect functionality regressions on our backend• Matured engineering processes by establishing source control, CI/CD processes, system monitoring, incident alerting, and dedicated test environments on Heroku, Netlify, & Shopify

Springfield, Ma, Us

Boston, Ma, Us

• Managed a 30+ person team of web, ecommerce, and QA engineers that primarily support ASICS's global ecommerce, omnichannel, membership, and marketing efforts• Collaborated closely with my engineering team and with my product, program, operations, and design counterparts to support our regional stakeholders and to grow the digital footprint of the ASICS brand• Mentored tech leads and engineering managers on how to establish technical visions, drive platform improvement roadmaps, and grow their own reports into stronger engineers• Fostered career development by empowering engineers to be more vocal, by encouraging collaboration, and by carefully matching individuals to complementary opportunities• Accountable for $6M+ budget encompassing software engineering salaries, software, and tools

Boston, Ma, Us

• Nurtured a collaborative, curiosity-driven, & light-hearted culture on what has come to be one of the most consistently high-performing multi-disciplinary teams at ADI• Architected and led vendor selection for an omnichannel Loyalty Points solution for ASICS Japan that spanned 9 systems managed by 5 teams across 3 continents• Mentored two product managers on how to collaborate across multi-lingual teams to successfully launch the high-pressure Loyalty Points project with no-room-for-error timelines• Facilitated several technical project kickoffs & requirements-gathering workshops with international teams in Boston, Amsterdam, Tokyo, and Seoul• Drove technical requirements & solution architecture for the migration of ASICS’s largest ecommerce site, ASICS America, from Hybris Ecommerce onto Salesforce Commerce Cloud• Launched an iPad registration solution for OneASICS membership across 30 stores in 11 European countries and 13 languages that drove over 50K registrations in its first year• Facilitated a smooth and secure server, Android, iPhone, & web integration between Runkeeper and the OneASICS IDM that involved migrating tens of millions of user accounts• Coordinated performance instrumentation, configured credential-stuffing monitoring & alerting, and established 24/7 on-call processes for OneASICS IDM application• Delivered a redesign of the OneASICS registration flows to improve page load performance and to support distinctly branded ecommerce & fitness app integrations • Worked with legal counsel to establish GDPR and COPPA compliance on OneASICS IDM with age-gating, consent management, & automated data deletion processes• Supported localized integrations between OneASICS IDM and ASICS ecommerce sites for Europe, Japan, Korea, Singapore, Brazil, & the US• Oversaw migration of OneASICS IDM, a global authentication and authorization system, to a more resilient and scalable AWS infrastructure and streamlined build and deploy process

Boston, Ma, Us

• Managed a multidisciplinary product pod focused on Runkeeper and ASICS's media and personalization efforts• Built out media solutions and a membership program that provide both rewarding experiences to our users as well as brand touch-points and offers on behalf of ASICS and our brand partners• Launched the ASICS Pace Academy Challenge, a personalized speed-training program with custom, localized audio cues that has helped 70% of its finishers improve their 5K times• Wrote Java functions with unit tests to solve quartic polynomial equations and derivatives to power the server-side pace calculations for personalized Pace Academy workouts• Led the refactoring and expansion of Runkeeper media solutions like Featured Workouts & Workout Rewards

Boston, Ma, Us

• Built out an engineering pod focused on media products as both a product manager and part-time engineer• Iterated on existing user-facing features, fortified our analytics process, re-instrumented areas of the app, improved campaign tooling, and cleaned up SDKs

Boston, Ma, Us

• Helped monetize Runkeeper by working as a full-stack mobile engineer on a multidisciplinary brand partnership team that focused on app features that deliver rewarding experiences to our users while providing brand exposure for our partners• Designed and implemented an extensible Challenges server architecture in Java that has delivered hundreds of campaigns to millions of international users over the span of 6+ years • Collaborated with cross-functional team to build Challenges and Indoor Tracking on iOS, Android, & web• Built internal administrative tools with CMS functionality that non-engineers use to deploy localized media campaigns• Performed quantitative data analyses and surveyed thousands of users on feature usage to build a business case for future product work• Fortified analytics process and re-instrumented apps

Mclean, Va, Us

Supported the Air Force Mission Planning software acquisition program by developing prototypes for technology evaluation as part of an Advanced Development team. Focused on developing proof-of-concept tablet apps to address capability gaps and evaluate potential mobile platforms, and worked with Human Factors experts to demonstrate the importance of usability considerations. Delivered findings and recommendations from these investigations to our system program office and MAJCOM stakeholders through oral presentations, live demonstrations, and technical reports.• Used WPF to prototype a touch-enabled, tablet-based precision airdrop tool with ArcGIS maps• Wrote and presented recommendations for best practices in applying mobile technology to Mission Planning needs• Developed a Windows 8 Metro App with EFB and TOLD calculation functionality so as to evaluate the feasibility of porting existing code to a new runtime• Created proof-of-concept iPad apps in both Obj-C and Xamarin.iOS so as to identify best practices for using cross-platform solutions to maximize code reuse

Mclean, Va, Us

Mclean, Va, Us

Mclean, Va, Us