Danielle Conti Email & Phone Number

New York, United States

Nova York, Estados Unidos

Nova York, Estados Unidos

• DSP Account Management: Manage multiple DSP accounts, ensuring regular monitoring and reporting for overall success.• Strategic Media Planning: Develop tailored DSP Media Plans aligned with client goals, strategically targeting audiences for maximum impact.• Collaborative Leadership: Work closely with CSMs to achieve strategic objectives, fostering teamwork for project success.• Holistic Campaign Development: Involved in all stages of campaign development, from strategy to execution, ensuring smooth launches and transparent communication.• Campaign Performance Analysis: Analyze campaign data for insights and optimization opportunities, enhancing performance.• Client Engagement: Actively participate in customer calls, address inquiries, and maintain strong client relationships.• Strategic Formulation: Understand client objectives, tailor strategies, and use Quartile technology for efficient performance management.• Process Management: Efficiently manage workflows to drive productivity and organization.• Industry Awareness: Stay updated on industry trends and apply innovative ideas.

São Paulo, Brasil

• Team Leadership: Guide and lead a team of media professionals, encouraging collaboration and achieving results.• Team Development: Provide feedback and training to develop a collaborative and high-performing team culture, working with HR.• Client Relationship Management: Build strong client relationships, ensuring clear communication and understanding of their goals.• Cross-Channel Expertise: Manage media strategies across different platforms, including digital, traditional, and emerging channels.• Process Management: Implement efficient processes to improve project execution and operational efficiency.• Strategic Media Planning: Execute customized media plans aligned with client goals, using market insights to boost campaign effectiveness.• Vendor and Partner Collaboration: Maintain relationships with media vendors and partners, negotiating beneficial terms.• Continuous Learning Culture: Promote ongoing learning within the team by sharing industry insights and knowledge.

São Paulo E Região, Brasil

• Media Planning and Management: Plan and manage media strategies from start to finish for successful campaigns.• Global Client and Agency Communication: Work closely with international clients and agencies throughout projects to ensure effective teamwork.• Advanced Optimization Strategies: Use smart techniques to boost media campaign performance significantly.• Data-Driven Decision Making: Make decisions based on data insights to continually improve and maximize campaign success.• Team Collaboration: Collaborate smoothly with marketing and creative teams for cohesive campaign execution.• Client Engagement and Budget Management: Engage clients effectively, manage budgets, and negotiate for the best media placements.• Industry Trends Awareness: Stay updated on industry trends and incorporate fresh ideas into media plans.

São Paulo, São Paulo

• Leadership in Media Planning: Lead a team of Media Planners and assistants, expanding portfolio responsibilities.• Development and Execution of Media Strategies: Develop and execute comprehensive media strategies for key clients.• Strategic Decision-Making: Directly involved in strategic decision-making, collaborating with upper management to achieve departmental goals.• Cross-Functional Collaboration: Oversee collaboration with other teams to optimize campaign performance.• Contribution to Department-Wide Initiatives: Contribute to the development and implementation of department-wide initiatives.Portfolio: BMW, Nestle, Tiffany, Air France, KLM, and Hasbro.

São Paulo E Região, Brasil

• Strategic and Tactical Media Planning: Develop strategic media plans from start to finish, ensuring effective execution and achievement of desired outcomes.• Hybrid Online and Offline Media Expertise: Possess experience in both online and offline media channels, offering versatile solutions.• Negotiation Skills Application: Apply negotiation skills to secure cost-efficient options and ensure campaign success.• Performance Media Tools Utilization: Utilize performance media tools to refine strategies and improve campaign effectiveness.• Media Buying Process Involvement: Engage in the media buying process to secure optimal placements and reach.• Weekly Report Analysis: Analyze weekly reports and provide recommendations for enhancing campaign results consistently.• Engaging Presentation Creation: Create compelling media strategy presentations for client approval, ensuring clarity and effectiveness.• Direct Client Interaction: Interact directly with clients, fostering clear communication and collaboration throughout planning and execution phases.Portfolio: Citibank, Qualcomm, BMW, Merck

Rio De Janeiro E Região, Brasil

• Google AdWords Campaign Management: Analyzed performance and offered strategic recommendations for improvement.• Performance Campaign Oversight: Managed campaigns to achieve high conversion rates and maintain quality scores.• Google Display and Search Expertise: Specialized in operations for Google Display and Search advertising.• A/B Testing Implementation: Conducted A/B Testing to enhance conversion rates by comparing web page variants.• Advertising Strategies: Developed creative advertising strategies across various platforms including Google AdWords, Facebook Ads, and Waze Ads.• Google Analytics Utilization: Utilized Google Analytics for comprehensive metric analysis.Website Performance Analysis: Applied analysis techniques to improve website performance.Monthly Performance Reporting: Compiled and presented monthly reports detailing performance campaign results.Portfolio: Claro, NET, Do Bem

Rio De Janeiro E Região, Brasil

• Management of multiple Google AdWords campaigns, including performance analysis.• Conducting A/B testing to optimize campaign effectiveness.• Management and execution of performance media operations.• Designing and implementing a scale analysis framework for sustained campaign performance.• Establishing and maintaining contact and relationships with various media partners.• Expertise in Display Advertising, Dynamic Ads, Real-Time Bidding, and Performance strategies.• Conducting Digital Media Planning to propose innovative digital solutions for clients.• Building and nurturing relationships with customers and media partners throughout negotiation and project monitoring.• Analyzing social media content and metrics for strategic insights.• Contributing ideas to enhance overall growth in Google's display and search strategy.• Implementing Search Marketing, Facebook Ads, and Waze Ads strategies.Portfolio: Gafisa, Even, Best Western Hotels, Sá Cavalcante, Incortel

Vitória, Espírito Santo

Post Graduation, Digital Marketing And Design

Bachelor'S Degree, Social Communication With Capacity In Publicity And Advertising / Marketing