Directed a strategic marketing team responsible for cross-campaign duties; campaign planning, interdepartmental coordination, investment strategies, audience targeting, sustainability initiatives, and performance marketing analysis.

Led the AppDynamics Americas marketing team in defining the marketing strategy and plan to drive new logo acquisition and customer expansion by generating pipeline and programs aligned to the business objectives.

Led the Partner & Distribution marketing organization for the Americas, overseeing a diverse team of marketers. Focused on defining the marketing strategy for a $25B sales region, including campaign development, demand generation programs, and marketing enablement for 60 marketers and their 700 partners.

Aligned strategic direction for marketing coverage and business operational processes with the Americas Partner Marketing leadership team, ensuring seamless execution of strategic initiatives across the region. Supported decision-making through analytics and strategic insights, leading to data-driven approaches that enhanced business outcomes. Award: recognized as the 2018 Americas Marketing & Communications (AMC) Circle of Excellence Winner.

Drove and executed the overall marketing strategy, communications, enablement, and growth acceleration tactics for multiple Cisco Partners & Distributors aligned to Cisco’s and their long-term goals.

• Responsible for annual and quarterly co-op planning across all segments and architectures including recruitment, awareness, enablement and demand generation activities. • Responsible for all communications content and enablement activities to support approved marketing plans.• Manage individual distribution co-op budgets, applications and managing the claims process. Track and consolidate metrics to provide quarterly analysis how the co-op investment are driving success of specific programs/initiatives.• Execution support for Canadian specific 2 Tier and/or distribution programs, including communications, IWE sites, mass communication vehicles, website content and stakeholder inquiries.• Responsible for supporting Small Business new product introduction with localized sales and marketing assets with WW team that can be leveraged by both Cisco sales and partner’s to support awareness, enablement and demand generation activities;• Work with WW, Americas and Canada marketing communications (Marcom) teams to localize and/or customize promotion or program assets to support both distribution and various Route to Market partners.• Management of 3rd Party Vendors involved with various aspects of program or event

- Develop and execute aggressive and innovative quarterly business plans for assigned partners that are specific, measurable and time bound. Plans will include revenue forecast, market share goals, and utilization of CDW marketing vehicles. - Business plans will focus on enabling the Sales Organization to satisfy both SMB and Enterprise customers. · Expert on the features, benefits and competitive environment for the products.- Monitor actual sales versus forecasts and recommend plans to correct any deviations.- Ensure web site and internal system content related to assigned partners is up to date and on strategy.- Recommend pricing of products. Stay current on competitive analysis to measure pricing positioning. - Manage assigned partner relationships.- Secure partner funding for CDW marketing vehicles from assigned partners.- Drive to provide appropriate content for CDW marketing vehicles for assigned partners on deadline.

· Responsible for selling the value of partnering with CDW to potential vendor partners while developing and growing the relationship between CDW and newly engaged partners.· Create and execute partner marketing and engagement plans to grow partners revenue at CDW Canada· Engage with assigned vendor partners, communicating and advising marketing activities· Enable the Sales Organization to satisfy the SMB customer with partners’ products. Support 200 inside account managers on any vendor related queries such as product information, pricing, inventory and escalations.

• Understood the needs of customers by providing them with the best banking solutions while remaining competitive and profitable to the bank. • Managed a consolidated customer base portfolio,• Contributed to the ongoing improvement of the customer experience.• Mentored, trained and supervised. • Met professional/personal development objectives by utilizing learning maps and external courses as required.