When Panorama had its second re-engineering to refresh the style and layout to adapt the newspaper and webpage to new reading habits of younger audiences, I directed and oversaw that all digital platforms were aligned with the new concept and design. Along with our very professional team, I maintained all of the new concepts and designs and oversaw that details to keep true to the new design for the coming months and years ahead.With the need to populate the social media accounts for both papers, Panorama and Mi Diario, with followers, I was involved in the small team focused on creating the strategic plan and the execution process to increase followers. My favorite solution we created was attracting followers with give-aways items and raffles. It was a great plan because the goal was reached rapidly.With all these re-engineering and technologic changes, we had to implement new sales and pricing strategies in accordance with the category management philosophy. I oversaw that commissions, sale budgets, and overall sales to exceed or at least fall very close within the total sales expected for any specific time. If the sales numbers were below the established monthly goal, we discussed with our clients and our sales team ways to turnaround the results with new solutions.Through all of the challenges and changes we faced, I found working with a team of collaborative professionals and coming together to strategize and implement successful campaigns and approaches most rewarding.

Panorama’s sister company launched a popular tabloid called Mi Diario. This tabloid in its first year was a total hit, with 280,000 print copies sold everyday. I enjoyed working with the creative, hardworking team behind the tabloid’s success. In our brainstorming sessions around the tabloid launch, I would suggest, discuss, and approve marketing strategies to increase readership and sales. It finished its first year selling 4 times more than all the other newspapers combined. Diario Panorama has always been proud to be at the early adopters of new technology. As Mi Diario evolved, we created a Facebook, Instagram and then a Twitter account. With fellow teammates, I oversaw and edited the art, the content, and all promotional campaigns that were in accordance with our co-created strategies to gain more readership, top-of-mind branding, and sales. I am grateful to be involved in Mi Diario because we were able to connect and support the most devasted and gang-ridden communities. Our paper helped those communities find solutions to their needs and problems. For example, a story related to holes in the streets would get the government's attention and be fixed the next day.

Direct real estate operations in order to maximize the utility of company assets. Maintain operations through challenging economic fluctuations.