• Building strategic plans to drive revenue and chart positions through ecommerce, merchandise and ticketing opportunities. Particularly focused on album release strategy and physical music sales via d2c.• Negotiating commercial opportunities and campaign budgets.• Campaign management - Driving audience growth, engagement and repeat purchase.• Product management - Managing design direction and creative approvals, collaborating with designers and production partners to ensure assets and products meet specifications and deadlines.• Marketing - Build commercial strategies for album releases - including creative marketing ideation, campaign management and leveraging marketing and engagement opportunities • Collaborate and bring together label marketing, PR and partners to activate campaigns to drive traffic, engagement and sales for new releases and ecommerce offerings, and to build stronger connections between fans and artists.• Management of client relationships with artists, managers and Label partners. • Line Management - Managing the workflow of Ecommerce Manager, Ecommerce Assistant, Web Developer• Reporting - Using data reporting tools and monitoring of social platforms to make commercial decisions and report insights and results to artist managers, partners and leadership.• Audience Development - via CRM, email and social media.• Strategic planning and management of the direct to consumer ecommerce proposition for Mushroom Group.• Financial reporting - Reviewing and restructuring commercial deals and budgets to grow and streamline the direct to consumer business for the group.

As a Senior Manager at Warner Music Group I work across Ecommerce, Merchandise & Ticketing. In this role I work closely with artists and management on their creative and commercial goals to successfully leverage opportunities across Ecommerce, Touring, Ticketing, D2C, VIP and Retail• Account management of key client relationships with artists and managers. Clients below• Drive record sales, revenue and chart positions by bundling music formats with tickets, merchandise and VIP offerings through ecommerce in order to offer fans extra value when buying music formats or tickets• Leveraging data insights for artists, measuring fan engagement, sales data and building fan profiles through data platforms to make commercial decisions and focus marketing activities• Marketing - Collaborate with internal CRM, label marketing and external marketing (Ticketmaster) to activate marketing campaigns to drive traffic and sales• Product Management for international artist - drive revenue across all ecommerce & merchandise channels• Campaign lead for Ecommerce & Ticketing campaigns across international markets and multiple platforms. negotiating ticket allocations and pricing structures with promoters and ticket agents• Lead creative projects, create financial projections and pitch campaigns to current and potential clients to win new business and drive revenue• Managing staff, art direction and production logistics across tour merch, VIP campaigns and pop-up projects; including liaising with venue staff and managing customer serviceKey Clients• Partners - Ticketmaster, See Tickets, SJM, Live Nation.• Artists – Ed Sheeran, Gorillaz, Royal Blood, New Order, Joy Division, Biffy Clyro, Liam Gallagher, Foals, Muse, Dua Lipa, Jess Glynne, The Goo Goo Dolls, Melanie Martinez, Skillet, Shinedown, Creeper, Michael Buble, Jojo, NYD, Alt J, Blur, Everything Everything, Creeper, James Blunt, Jess Glynne, Matt Corby, Nines, RatBoy, Sigur Ros, Yonaka, Fever 333.

• Account management - building strong and trusted relationships with key clients including; Global Merchandise, Ignition Management, Trailer Park Boys and Drumcode.• Ecommerce management including the management of multiple web stores, new products and store optimisation.• Management of Social Media Marketing including Campaign strategy, Ad creation, scheduling, monitoring and reporting of Facebook advertising. Including; creative, budgeting and audience targeting.• B2B marketing through regular and adhoc e-marketing campaigns using MailChimp and Buffer.• Working directly with Head of Business Development and production team on creative ideas and design elements for product concepts and final designs, email campaigns and client collateral.• Working with Head of Ecommerce and tech development team on systems optimisation.• Proficiency in the full Microsoft Suite, Infusionsoft, Bigcommerce, CMS systems, Facebook Ads Platform, Wordpress, Squarespace, Adobe Photoshop and Google Analytics/Adwords.Key ClientsMusic industry – Global Merchandise, Ignition Management, Live Nation, Ground Control, JagexArtists/Brands – Little Mix, Niall Horan, Trailer Park Boys, Drumcode, Sleaford Mods, The Divine Comedy, The Kinks, The Damned, The Drums, Siouxsie and the Banshees, Runescape, Hinds

Account management of major existing clients and new key accounts. Servicing clients across all divisions of the company; ecommerce, outdoor advertising campaigns, touring and sales• Ecommerce management; strategic planning and campaign development aimed at furthering the brand and increasing sales. Experience responding to RFPs and compiling reports• Working directly with head of Marketing and design team on creative ideas and design elements for email campaigns, clients collateral and products• Experience using CMS, CRMs, analytics software and working to SEO.• Marketing campaign management and strategic planning for clients both online and outdoor• Autonomous management of Street Ninja (outdoor marketing) brand including client liaison, business development, marketing activities and creative solutions to business problems• Day to day staff management of Sales and Marketing Coordinator as well as management of permanent and part time staff• Logistics management including; Staff management for street marketing campaigns and distribution of client collateral. Managing movement of stock for national tours and online• Proficiency in the full Microsoft Suite, Infusionsoft, Bigcommerce, Wordpress, Squarespace, AdobePhotoshop and Google Analytics/AdwordsKEY CLIENTSMusic industry – Chugg Entertainment, Amplifier, Sony Music, Universal Music, Eleven a music company, A-List EntertainmentArtists – Daniel Johns, Missy Higgins, Megan Washington, Skegss, The Jungle Giants, The Last Dinosaurs, Alpine, Carl Barron, Ash Grunwald, Little Sea, Hockey dad, Twelve Foot NinjaCorporate – Habitat Media, The M Agency, Southern Cross Ausstereo Universities – Sydney University, UTS, UNSWADDITIONAL RESPONSIBILITIES• Attending industry conferences• Touring management (on the ground) including on tour; Magcon (Auckland NZ), Chance the Rapper

• Client management • Product creative and commercial strategy for both clients and the company• Assisted acquisition of this business service and setup the sales client base• Focus on growth of business and client base• Management of a small team of full time and part-time employees across a variety of outdoor marketing - campaigns• Streamlining of operations and creative solutions to increasing productivity• Campaign reporting and management• Event preparation and general marketing activities• Website auditing, product upload and re-design• Supplier relationship development and negotiating• Social media campaign and content development including Facebook and Instagram

• Marketing strategy and implementation, digital and community based campaigns, annual stakeholder reporting• Compilation and activation of a strategic marking plan in line with company goals, vision and wider strategic plan.• Management and updating of current website including use of Google Analytics to form insights• Website audit and plan for design and build of new solution• Social media management including Facebook and Twitter.• Collaboration with the CEO and General Managers on identifying marketing goals• Compilation of the company’s Annual Report for the board and stakeholders• Event preparation and general marketing activities