Daniel Adams
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Daniel Adams Email & Phone Number

Senior Manager – Ecommerce and Commercial Strategy at Mushroom Group
Location: Sydney, New South Wales, Australia 6 work roles 2 schools
1 work email found @araca.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email d****@araca.com
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Current company
Role
Senior Manager – Ecommerce and Commercial Strategy
Location
Sydney, New South Wales, Australia
Company size

Who is Daniel Adams? Overview

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Quick answer

Daniel Adams is listed as Senior Manager – Ecommerce and Commercial Strategy at Mushroom Group, a company with 141 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at araca.com and a matched LinkedIn profile for Daniel Adams.

Daniel Adams previously worked as Senior Manager - Ecommerce, Merchandise & Ticketing at Warner Music Group and Social Media Marketing & Ecommerce Manager at Backstreet International Merchandise Limited. Daniel Adams holds Ba, Marketing And Media, Communication & Culture from Macquarie University.

Company email context

Email format at Mushroom Group

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{first_initial}{last}@araca.com
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AeroLeads found 1 current-domain work email signal for Daniel Adams. Compare company email patterns before reaching out.

Profile bio

About Daniel Adams

Over 10 years experience in the music industry. UK, EU, Australia at Major Record Labels, market leading Merchandise, Touring and Ecommerce companies.Focused on album release strategies, physical product planning, direct to consumer, tour merchandising, marketing, retail and licensing, and ticketing campaigns. Leading commercial and creative strategy for artists, and building audience connections.

Listed skills include Social Media, Customer Service, Marketing, Marketing Strategy, and 10 others.

Current workplace

Daniel Adams's current company

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Mushroom Group
Mushroom Group
Senior Manager – Ecommerce and Commercial Strategy
melbourne, victoria, australia
Employees
141
AeroLeads page
6 roles

Daniel Adams work experience

A career timeline built from the work history available for this profile.

Senior Manager – Ecommerce And Commercial Strategy

Current

Melbourne, Victoria, Australia

  • Building strategic plans to drive revenue and chart positions through ecommerce, merchandise and ticketing opportunities. Particularly focused on album release strategy and physical music sales via d2c.
  • Negotiating commercial opportunities and campaign budgets.
  • Campaign management - Driving audience growth, engagement and repeat purchase.
  • Product management - Managing design direction and creative approvals, collaborating with designers and production partners to ensure assets and products meet specifications and deadlines.
  • Marketing - Build commercial strategies for album releases - including creative marketing ideation, campaign management and leveraging marketing and engagement opportunities
  • Collaborate and bring together label marketing, PR and partners to activate campaigns to drive traffic, engagement and sales for new releases and ecommerce offerings, and to build stronger connections between fans and.
Oct 2021 - Present

Senior Manager - Ecommerce, Merchandise & Ticketing

London, United Kingdom

  • As a Senior Manager at Warner Music Group I work across Ecommerce, Merchandise & Ticketing. In this role I work closely with artists and management on their creative and commercial goals to successfully leverage.
  • Account management of key client relationships with artists and managers. Clients below
  • Drive record sales, revenue and chart positions by bundling music formats with tickets, merchandise and VIP offerings through ecommerce in order to offer fans extra value when buying music formats or tickets
  • Leveraging data insights for artists, measuring fan engagement, sales data and building fan profiles through data platforms to make commercial decisions and focus marketing activities
  • Marketing - Collaborate with internal CRM, label marketing and external marketing (Ticketmaster) to activate marketing campaigns to drive traffic and sales
  • Product Management for international artist - drive revenue across all ecommerce & merchandise channels
Mar 2018 - Sep 2021

Social Media Marketing & Ecommerce Manager

London, United Kingdom

  • Account management - building strong and trusted relationships with key clients including; Global Merchandise, Ignition Management, Trailer Park Boys and Drumcode.
  • Ecommerce management including the management of multiple web stores, new products and store optimisation.
  • Management of Social Media Marketing including Campaign strategy, Ad creation, scheduling, monitoring and reporting of Facebook advertising. Including; creative, budgeting and audience targeting.
  • B2B marketing through regular and adhoc e-marketing campaigns using MailChimp and Buffer.
  • Working directly with Head of Business Development and production team on creative ideas and design elements for product concepts and final designs, email campaigns and client collateral.
  • Working with Head of Ecommerce and tech development team on systems optimisation.
Aug 2017 - Mar 2018

Account Manager & Marketing

Sydney, Australia

  • Account management of major existing clients and new key accounts. Servicing clients across all divisions of the company; ecommerce, outdoor advertising campaigns, touring and sales
  • Ecommerce management; strategic planning and campaign development aimed at furthering the brand and increasing sales. Experience responding to RFPs and compiling reports
  • Working directly with head of Marketing and design team on creative ideas and design elements for email campaigns, clients collateral and products
  • Experience using CMS, CRMs, analytics software and working to SEO.
  • Marketing campaign management and strategic planning for clients both online and outdoor
  • Autonomous management of Street Ninja (outdoor marketing) brand including client liaison, business development, marketing activities and creative solutions to business problems
Feb 2016 - Feb 2017

Marketing Coordinator

  • Client management
  • Product creative and commercial strategy for both clients and the company
  • Assisted acquisition of this business service and setup the sales client base
  • Focus on growth of business and client base
  • Management of a small team of full time and part-time employees across a variety of outdoor marketing - campaigns
  • Streamlining of operations and creative solutions to increasing productivity
Sep 2015 - Feb 2016

Marketing And Communications Coordinator

Belmore, Sydney

  • Marketing strategy and implementation, digital and community based campaigns, annual stakeholder reporting
  • Compilation and activation of a strategic marking plan in line with company goals, vision and wider strategic plan.
  • Management and updating of current website including use of Google Analytics to form insights
  • Website audit and plan for design and build of new solution
  • Social media management including Facebook and Twitter.
  • Collaboration with the CEO and General Managers on identifying marketing goals
Apr 2015 - Sep 2015
Team & coworkers

Colleagues at Mushroom Group

Other employees you can reach at mushroomgroup.com. View company contacts for 141 employees →

2 education records

Daniel Adams education

Hsc

Epping Boys High School
FAQ

Frequently asked questions about Daniel Adams

Quick answers generated from the profile data available on this page.

What company does Daniel Adams work for?

Daniel Adams works for Mushroom Group.

What is Daniel Adams's role at Mushroom Group?

Daniel Adams is listed as Senior Manager – Ecommerce and Commercial Strategy at Mushroom Group.

What is Daniel Adams's email address?

AeroLeads has found 1 work email signal at @araca.com for Daniel Adams at Mushroom Group.

Where is Daniel Adams based?

Daniel Adams is based in Sydney, New South Wales, Australia while working with Mushroom Group.

What companies has Daniel Adams worked for?

Daniel Adams has worked for Mushroom Group, Warner Music Group, Backstreet International Merchandise Limited, The Araca Group, and Koorana - Child & Family Services.

Who are Daniel Adams's colleagues at Mushroom Group?

Daniel Adams's colleagues at Mushroom Group include Jib Hht, John Shepherd, Joe Nemer, Barna Németh, and Melissa Jarvis.

How can I contact Daniel Adams?

You can use AeroLeads to view verified contact signals for Daniel Adams at Mushroom Group, including work email, phone, and LinkedIn data when available.

What schools did Daniel Adams attend?

Daniel Adams holds Ba, Marketing And Media, Communication & Culture from Macquarie University.

What skills is Daniel Adams known for?

Daniel Adams is listed with skills including Social Media, Customer Service, Marketing, Marketing Strategy, Social Media Marketing, Management, Digital Marketing, and Strategy.

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