Content Management Analyst
New York, New York, United States
• Manage, own, and maintain marketing content in a Digital Asset Management tool, owning 800 pieces of marketing content used to build marketing campaigns across various channels• Collaborate in cross-functional teams, with Compliance, Legal, Marketing, and Product teams ensuring accuracy and quality of marketing language housed in the Digital Asset Management (DAM) Tool• Key liaison between internal stakeholders, providing strategic content management direction, governance, training, and monitoring of marketing content• Identify/execute daily content changes (creating new content or updating existing content), ensuring approvals, compliance reviews, and quality checks for new product launches, refreshes, and overall content maintenance• Review daily marketing communications to identify impacts to content that require timely updates• Enable operational efficiencies with process and technical enhancements via the launch of the Digital Asset Management (DAM) tool, utilizing input and expertise from the user experience• Manage the creative review and approval process