Daniel Banfield Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Key achievements:- Improving PvP participation in our flagship games by over 40% during feature release and by 10% on the baseline since- Increasing ads revenue by 45%, and eCPMs by 20%, by implementing new ads placements and waterfall strategies on one of our flagship games- Improving our AB test processRoles and Responsibilities:- Developing and owning the product strategy and roadmap, aligning it with the overall business objectives- Defining and prioritizing product requirements, features, and enhancements based on customer feedback, data insights, and business goals- Collaborating with cross-functional teams including engineering, design, economy, and monetization to ensure successful product development, launch, and ongoing improvements- Conducting market research and analysis to identify customer needs, market trends, and competitive landscape- Managing the product lifecycle from ideation to launch, including conducting AB testing, and iterating on product features- Monitoring and analyzing product performance metrics and making data-driven decisions to optimize product success and drive continuous improvement

São Paulo, Brazil

Key achievements:- Increased the creative testing capabilities from 2 creatives per week to 25 creatives per week- Increased efficiency of our creative testing process, by reducing unwanted spending with exploration by 60%Roles and Responsibilities: - Owning product strategy and defining its roadmap - Writing technical requirements - Managing product execution and stakeholder expectations along with its tradeoffs and competing priorities - Negotiating with the team, stakeholders, and internal providers to make timely deliveries - Presenting written recommendations for new product/feature development - Contributing to engineering discussions around technology decisions and strategies related to a product - Coordinating the migration from a broken Thompson Sampler to an epsilon-Greedy

São Paulo, Brazil

Key achievements:- Implementation of a creative rotation process, which: - increased IPMs due to the reduction of creative saturation - increased the spend share of promising new creatives by 10p.p- Responsible for the pilot project, which integrated 2 new external clients (with 10+ games)Roles and Responsibilities:- Developing strategies, test plans, measuring performance, and executing scenarios analysis- Responsible for the return on investment of campaigns, optimizing them in order to increase the number of downloads in multiple games- Setting up, and evaluating AB tests- Identifying key improvement opportunities and prioritizing their implementation

Frankfurt Am Main, Hessen, Germany

Key achievements:- Development of an optimization script that reduced costs related to idle time and tooling by 15%Roles and Responsibilities:- Research and Analysis of current downtime optimization strategies- Analysis and selection of machine learning algorithms for optimization- Development of optimization software in Python based on machine learning

Darmstadt, Hessen, Germany

Key Achievements:- Development of Python code used in industry research- Identification of multiple primary literary sourcesRoles and Responsibilities:- Research at the management industrial production research team- Project implementation- Development of Python Scripts- Support with lectures

Darmstadt Area, Germany

Key Achievements:- Leading 15+ workshops focused on communication and presentation skillsRoles and Responsibilities:- Prepare and run workshops for students helping focused on communication and presentation skills- Develop materials for these workshops

São Paulo

Key Achievements:- Reduction of testing bays' idle time by 10%Roles and Responsibilities:- Preparing and supervising new engine tests and analyzing results- Scheduling and optimizing the use of testing bays- Leading projects related to the implementation of new engine components- Onboarding new employees after a team merger

Master Of Science - Ms, Mechanical Engineering

Master of Science in mechanical engineering with focus on production and virtual product development.

Bachelor Of Science - Bs, Mechanical Engineering

Activities and Societies: Collaborator at the program for incoming international students in the field of mechanical engineering Bachelor.

Abitur, 1.7 (Sehr Gut)

Activities and Societies: President of the student council German highschool conclusion within the bilingual branch (german-portuguese).