Daniel Barson Email & Phone Number

Oversee for the OEM (International Automobile Manufacturers) relations, communication, sponsorships, coordination of programming and activities around mutual issues of interest in Washington, DC. Maintain and build strong bonds between our organizations by coordinating efforts and messaging to the Federal Agencies, Legislative and Administrative Branches of Government.Manage the development of customized annual Business Reviews/Marketing Plans that provide Affinity Partners with new business opportunities and support long-term retention. Travel to attend AIADA’s Annual Membership Meeting, Auto Industry Summit, and other industry-related trade shows/events as required to promote AIADA, identify new prospects and support Affinity Partners.SELECT ACHIEVEMENTS:------------------------------------------✔ Aggressively pursued growth through exhaustive networking and collaborative efforts for the Affinity Partnership Program; 1 million to over 1.2 million in 3 years✔ Effectively work with AIADA’s outside legal counsel to negotiate/develop Marketing and License Agreements for new and renewing Affinity Partners✔ Utilize OEM sponsorship dollars effectively to defend the industry against unnecessary legislation

SELECT RESPONSIBILITIES :------------------------------------------✔ Recruited to re-launch the platform and supporting services to existing and new clients, including large dealer groups, OEMs etc. with large disposition or purchasing needs✔ Assisted clients with robust market analysis utilizing real time market analytics and reporting ✔ Harnessed existing dealer client portfolio to assist the strategic marketing team with opportunities for sales of existing Dealertrack services

Indianapolis, Indiana Area

Collaborated with clients to identify process improvement opportunities, leveraging data and reporting to streamline processes; resulting in savings for the client and quicker revenue collection for ADESA.SELECT ACHIEVEMENTS:------------------------------------------✔ Leveraged existing company services and assets to develop programming addressing the Federal Cash for Clunkers rules and mandates; program generated sales in excess of over $2MM✔Launched a new data business that generated profits and provided additional vehicle exposure through various value-added reseller partners, (VARs)✔ Successfully won the business of some of the largest top 100 dealer groups in the country including Sonic, the Car Group/Norm Reeves Honda, Hitchcock Automotive etc. generating 10MM+ in sales

Norfolk, Virginia Area

Member of the Senior Management Team, developed strategic goals and plans to transition the organization from a publishing company to a data supply and technology company. Continued improvement of existing service offerings, NADA b2b website greatly enhanced with new data sets, including agricultural valuation data due to an alliance with agricultural vertical leader Iron Solutions.Increased exposure of the NADA brand by developing consumer facing opportunities with such organizations as MSN, Costco Auto, Ask Patty and on OEM websites .SELECT ACHIEVEMENTS:------------------------------------------✔ NATIONAL SALES MANAGER - 2003-2006✔ Grew new business sales by 11 0% in 2003, over 1 26% in 2004, and 100% of goal in 2005✔ Managed a team of 10, leveraging skills and knowledge to address key industry opportunities✔ Increased the value-added reseller business by adding new partners and working with existing partners on developing additional data opportunities on new and existing services

Norfolk, Virginia Area

Utilized experience with MINI; selected by Toyota's new brand, Scion, as the recommended provider for all dealer websites. Recognized as a high-profile development in the industry, initiative enhanced Automark's brand and position in the market, producing $3.5 million in additional revenue.SELECT ACHIEVEMENTS:------------------------------------------✔ Optimized existing dealer and OEM contacts and alliances to market Automark and Reydiance web based products and services to the automotive original equipment manufacturers (OEMs), advertising agencies, automotive dealer groups and adjacent marketing company.✔ Selected by Nissan to replace their previous website vendor and become the only endorsed company for the dealer website program for Nissan's approximately 1,400 Nissan and lnfiniti retailers; program generated revenues of over $10.3 million since its launch in 2001✔ BMW/MINI and their interactive web advertising agency, Circle.Com, awarded Automark the exclusive provider of dealer websites for all the new MINI franchised dealer; program generated in excess of $1 million in new revenues for the company

Master Of Business Administration - Mba

Bachelor Of Applied Science - Basc, Business Administration And Management, General