Daniel Battaglia Maia De Carvalho Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

A Gauge é a consultoria de Marketing da Stefanini, grupo com mais de 32 mil colaboradores pelo mundo, sendo responsável por estruturação do ambiente digital de grandes empresas, estratégias de Growth,, UX e UI Design, Martech e análises que geram valor escalável para seus clientes.- Expansão da disciplina de MKT Analytics para LATAM- Responsável pela implantação, planejamento e desenvolvimento de projetos e operações de Analytics, respondendo pelos resultados da disciplina- Promoção da inovação e aplicação de tendências tecnológicas no âmbito de dados como plataformas e IA

São Paulo, São Paulo, Brazil

Gauge is Stefanini's Marketing consultancy, a group with more than 32 thousand employees around the world, responsible for structuring the digital environment of large companies, Growth strategies, UX and UI Design, Martech and analyzes that generate scalable value for the customers.- Management and development of a multidisciplinary team (28 people)- Strategic planning of consultancy work with clients to maximize value- Development of digital data infrastructure and observability projects- Planning the analytics area based on trends in the digital marketing market (example of using AI in reports and Machine Learning to identify trends)- Development of varied commercial proposals- Contract leader, defining deadlines and priorities and ensuring that objectives were met.Main client: Telefonica Vivo

São Paulo

Leading marketing and data technology company in Latin America that seeks, through the exploration of data (business, marketing, analytics, big data), to monitor all points of contact between consumers and brands.- Management and development of a multidisciplinary team (20 people)- Strategic planning of consultancy work with clients to maximize value- Development of digital data infrastructure and observability projects- Planning the analytics area based on trends in the digital marketing market (example of using AI in reports and Machine Learning to identify trends)- Development of varied commercial proposals- Contract leader, defining deadlines and priorities and ensuring that objectives were met.Main client: Itau.

São Paulo

F.biz was recognized by the Agency Scope 2018 report as the most exemplary among the integrated agencies; the first in data analytics and the first in the digital ranking. It is part of the WPP group, the largest advertising company in the world.• Project management and preparation of BI/Analytics proposals for monitoring and directing the communication strategy.• Responsible for brand analysis to generate strategic insights for business adjustments and campaigns;• Analysis of data from brand awareness campaigns, consideration, and performance of digital media;• Analysis of behavioral data to capture consumer perception;• Coordination in the construction of dashboards to monitor KPI's of campaigns;• Development of cluster analysis to understand the target audience and brand segmentation.

São Paulo

Consulting focused on the Products and Partnerships, Marketing, and Market Intelligence fronts.• Portfolio and Partnership Management Consulting through market analysis, creation of Business Plan, alignment and interface between areas, MVP implementation, and launch.• Implementation of the Market Intelligence area through mapping routines, marketing reports, and establishment of Adhoc analysis flow (with a specific purpose).

London

Study overseas & Self Knowledge

São Paulo, São Paulo

SKY Brazil is the largest satellite pay-TV company in the country, also operating with 4G broadband. In 2014, AT&T acquired DirecTV, taking control of the operator in Brazil.• Reported to the Marketing department and managed a team of 18 people.• Responsible for subscribers´ relationship since the onboarding, engagement, loyalty, profitability, and retention through relationship campaigns through the main channels.• Preparation of rules and campaigns for payment and revenue recovery.• Proposition to organize events and partnerships for the subscriber base.• Interface with Direct, Digital, and Events Marketing agencies, monitoring and measuring campaign results.• Restructuring the relationship marketing area and aligning processes with the client areas, increasing satisfaction and synergy. Cut 10% of launched campaigns, with no impact on results.• Structuring the communication plan for the new streaming platform, SKYPlay, for the subscriber base. The number of users of the platform increased from 300 thousand to 600 thousand in 6 months.

São Paulo

• Reporting to the Strategy Director and managing a team of 9 people.• Development of the geographic segmentation of the competition, enabling sales strategies, retention, and loyalty of the base, by region. In an example of a project derived from segmentation, we reduced cancellation in competitors´ expansion regions by 10%.• Led the valuation and inclusion project of Globo's regional signal in the SKY programming portfolio, where there was a large increase in market share in the regions with the new signals, in addition to 120K additional sales.• Through analysis and studies on C-Band, SKY included in its strategy the focus on these competitors, generating a completely new range of services and products.• Leadership of the commercial partnership project with TIM to sell complementary services to TV SKY. Responsible for the valuation, schedule, and proposal of the partnership with Algar, closed in 2020, which culminated with the addition of a significant subscriber base to SKY.• Through the construction of strategic materials and routines established with shareholders, there was an increase in the visibility and transparency of the Brazilian business, favoring a greater exchange of knowledge between the units.• Reports´ preparation, dashboards (PowerBI), analysis and scenarios through market monitoring, data extraction (SQL and SAS), geo-marketing (MapInfo), and methodologies such as Market Intelligence System (SIM), generating personalized recommendations for each area.• Planning and management of the budgetary strategy of the Marketing area (SAP).

São Paulo Area, Brazil

• Reporting to Customer Intelligence manager and leading a team of 7 people.• Development of a platform for the retention team containing data, comparing with competitors and recommendations, increasing the retention rate by 5pp when the reason for churn was the competition.• Responsible for Adhoc analysis and demands (for a specific purpose) from different areas using extraction tools, monitoring (Customer Ghost and Robots), and geo-marketing.• Generation of geolocalized subscriber base, allowing granular analysis of the competition and socioeconomic conditions, new relationship campaigns, in addition to leveraging broadband sales by 30%.• Implementation of the Data Quality project, comprising processes for analyzing subscriber contact data, cleansing, base enrichment, and ranking by contact success. We increased the contact rate by 20%, also generating a reduction in the cost of campaigns.• Creation of KPI reports, warning the main factors that generated friction with subscribers during the company's systemic migration (IBS to Oracle), to reduce churn.

São Paulo

São Paulo Area, Brazil

VB provides HR benefit distribution and fleet management services nationwide. It is part of the Fleetcor Group, a world leader in fuel cards and specialized payment methods, present in 43 countries.Reporting to the Business Director and leading a team of 5 people.• Creation of the Intelligence and Pricing area, where, through various actions, it was possible to increase the margins from benefits three times in one year.• Reporting on the benefits market to guide the organization's strategy and decision making.• Leadership in the project to expand the charging spots at the train stations and terminals in São Paulo, generating a five-fold increase in revenue from recharges and covering almost 100% of the stations.• Implementation of new service for small establishments, offering credit from recharging network terminals. It took 6 months of implementation and 8 months to reach Break-Even.• Preparation of Business Plan for all new projects, as well as definition, creation, and structuring of KPIs.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Market Intelligence, Post-Graduation

This course provides an introduction to: • Training to perform more comprehensive and in-depth analyses, through financial feasibility.

Bachelor Of Engineering (B.E.), Production Engineering

Technical College, Foreign Commerce