Daniel Binder Email & Phone Number

▸Led, coached, and recruited a high performing team of digital marketing professionals. ▸Provided strategic vision and cross-channel digital planning expertise to define campaign and brand digital strategy, ensuring robust campaign delivery and management processes.▸Worked collaboratively with a high-level team at Google, through the Premier Partners Program (only 3% of digital marketing agencies acquire this status), to achieve client goals and growth, as well as to achieve the goals and growth of New Jupiter Media as an agency.▸Completed company operational requirements by scheduling and assigning employees to accounts/tasks and follow up on work status/results.▸Developed digital marketing staff by providing information, as well as educational and growth opportunities. ▸Created upsell programs, marketing initiatives, and external partnerships to drive agency growth through new client acquisition, pre-existing client growth, and increased profitability. ▸Implemented and improved reporting systems, communications, customer support, new client onboarding procedures, and optimize processes to streamline day to day agency operations.▸Created and maintained external relationships with vendors and partners.▸Evaluated overall company performance by compiling and analyzing data, metrics, and financial information to optimize efficiency, formulate policies and promote profitability.New Jupiter Media is a premier digital marketing agency helping companies of various sizes to achieve their advertising goals through innovative strategies. For more information, please visit https://newjupitermedia.com/

▸Planned and executed all SEM advertising campaigns, including search, display, remarketing/retargeting, and social media.▸Worked with a broad range of clients in a wide array of industries.▸Measured and reported on the performance of all digital marketing campaigns and assessed against ROI and KPI goals.▸Identified search/user trends and insights, and optimize ad spend and performance based on those insights.▸Planned and implemented ongoing growth strategies for clients to continuously maximize ROI and stay ahead of the competitive curve.▸Bridged the gap between campaign performance and client knowledge through effective communication. Was able to adequately express to clients the true ROI of their marketing dollars.▸Collaborated with internal teams to create landing pages, optimize user experiences, implement conversions points through multiple customer touchpoints, and optimize user funnels.

▸Revamped and initiated new digital marketing strategies in the automotive lead generation space.▸Took the company from being in the red to net profitability in a highly competitive space.▸Sharply increased overall lead volume while simultaneously decreasing the cost per acquisition.▸Helped achieve and maintain one of the top 3 automotive lead generators in the United States.▸Planned, executed, and measured experiments and on-site/ad conversion split tests.▸Identified new target audiences and devised corresponding ad campaigns.▸Identified critical user drop off points throughout the user journey/funnel and implemented site split tests to decrease user drop off sharply.▸Identified industry and user trends, new marketing products, and new marketing initiatives to keep the ad campaigns fresh and effective.▸Continuously analyzed site metrics against profitability to ensure consistent maximizing of ad spend and, therefore ROI.Quality Lead Associates was a leading Automobile Lead and Marketing firm that was merged into Interactive Financial Marketing Group. For more information, please visit https://www.interactivefmg.com/