Senior 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 with a proven track record of strategic digital activation from concept to execution in alignment with overall brand and ROI growth plans in marketing & advertising.--For 7+ years, I have been responsible for leading and overseeing marketing campaign planning processes and strategies development having both strong strategic capabilities as well as being hands-on and comfortable with tactical execution. As a Digital Marketing Director, I strive to support organizations that enrich their digital marketing process from the planning, costing, model building and execution of ongoing campaigns.As an experienced Digital Marketing Director, I build, lead, and manage teams, create sophisticated customer segmentation, plan/manage digital marketing budgets and objectives. I am driven to build and nurture a "world-class" team who are constantly looking to improve processes and champion best practices.Having worked in a fast-paced, collaborative environment for the last eight years, I understand that digital marketing is a decisive field. Therefore, I have a "no-compromise" approach to delivery. I confront adversity constructively and possess a leadership style that engenders followership.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿✓ Experience working across marketing funnels (customer acquisition, conversion and engagement) and marketing platforms (Google Ads, Microsoft/Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Youtube Ads).✓ A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, KPIs, ROAS, Retention and LTV✓ Deep expertise of ad/web/email reporting and data analytics platforms, such as Google Analytics, Adwords, Optimize, Search Console, Merchant Portals, Data Studio, NinjaCat.✓ Knowledge and experience with CRO (Conversion Rate Optimization) best practices✓ Experience with identifying market/user trends and insights across a wide array of industries ✓ Experience with growth-stage companies and change management✓ Strong track record of productive collaboration with creative/brand marketing and product management teams.I aim to accelerate digital marketing to drive revenue and growth through the right tools and initiatives so that organizations can develop and implement optimal advertising strategies through digital marketing channels with the common goal of strengthening brand awareness, familiarity, lead generation/sales, and ROI.𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲 here on LinkedIn or email me at Danny.J.Binder@gmail.com