Daniel Bonilla Email and Phone Number

-Responsible for leading the commercial agenda for the Advertising BU in Mexico-Lead Sales and Operations teams and coordinate a cross-functional agenda with Insights, BI and MarketPlace to achieve accelerated growth targets-Improving sales processes, developing standards and KPIs and following up with Key Accounts-Responsible for improving administrative agenda and collaboration with Finance team (including Treasury, A/R,A/P, Monthly Close, etc)-Goals to establish the Publicity and AdSales BU in Mexico as a priority in MELI agenda-Achieving triple digit growth with internal and external clients, becoming a multi-category advisor for key clients

-Responsible for leading team in charge of all National & Regional Modern Trade (Supermarkets / Grocery Stores / Large Formats)-Team focused on activities to grow Salty Snacks, Oatmeal, Cookies & Crackers and Checkouts for each chain store-Constant collaboration with internal functions to increase product availability and visibility-Negotiations directly with client for initiatives and requests regarding multicategory collaboration and exceeding expected growth-Internal and external Insights experts for each client chain-Cookies and Crackers multichannel Champion/Specialist

-Responsible for developing multi-category growth for Traditional Trade channel-Develop short (3 months), Mid (1 year) and Long Term (3 years) strategy to deliver sustainable growth-Lead a team to support with each deliverable per BU/Category-Activities include: Seasonalities, Incremental Initiatives, Productivity agenda and Budget/Activity control

*Responsible for Traditional Trade strategy in Salty Snacks Business*Leading cross functional projects and strategic insights*Support for long term planning, execution and regional activities

* Responsible for financial closing analysis, including presentations used for the executive committee* Monthly Financial projections and consolidations of P&L statement for communication to corporate* Coordination of the Annual Operating Plan and Strategic Business Plan (5 year horizon) with all departments within finance

Financial Planning & Analysis for Pepsico Mexico Foods

Worked on multiple deal's Due Dilligence.Kept Data Site up to date, answered counterparty questions and facilitated internal communication.Provided scheduling for meetings and enhanced communications by focusing conversations.

Further developed the Daily Cash Flow Transaction log.Improved efficiency and usability of model.Inserted and verified data within model every day.Helped in daily account management and investments.