Resource AI designs non-fictional AI-powered solutions to business problems.

Product design consultancy

Plain Tiger invites the mindful shopper to discover a curated range of luxury products from around the world, produced by masters of their craft who create with conscious values.We believe it is possible to make a positive impact on the future of our planet and its inhabitants by bridging the divide that exists between luxury and sustainable shopping. By providing the opportunity for our customers to discover a range of uncompromising luxury products that are consciously produced, we aim to nurture a more positive or considered approach to luxury shopping, globally.

Revix is a crypto investment platform that provides a host of financial products which make investing in emerging technologies simple, fast and safe.

Conceptualising, planning and activating campaigns for tier 1 clients.Leading concept meets and briefing writers and design teamManagement of ongoing projects and final approval of all content.Identify time-sensitive opportunities for online client promotion and create rapid response contentSocial media strategy and managementMonthly reporting on campaign progress and adaptive strategy

Conceptualizing & Copywriting Conceptualizing, writing, crafting and producing outstanding creative work which communicates to a target audience within the scope of the brand and creative brief supplied. This involves writing 'copy', i.e. providing original catch phrases, slogans and messages. This includes but not limited to: • Web/digital;• Website brochure pages for all Clickatell websites• Guides, white papers, case studies• Blog Posts;• Metadata, relevant SEO content• Press/PR Posts • Email/Mailers, banner creative• Social media contentTechnical developer related content for all Clickatell websitesTechnical developer related communicationsBrand GuidelinesIncludes information gathering (existing materials, interviewing, internet, etc.), writing initial copy, creating headlines and grabbers, handling edits/changes to subsequent drafts, and advising on accompanying art/graphics when necessary.Proof read copy to ensure that the information is factually correct, as well as spelling and grammar; Manage the content approval process with internal stakeholders and legal.Social MediaOversee Social Media content strategy, providing creative input on content, ideas on social media viral marketing.

• Researching and developing new content marketing products and overseeing launch and integration• Producing on-site digital content for client websites, often following SEO best practices• Producing guest blogs, or acting as a ghost writer on behalf of clients• Producing industry related articles and blog entries for link building purposes, directing traffic to client websites• Producing monthly news entries for client websites• Producing/editing newsletters to be sent to clients' mailing lists• Producing/editing posts for various social media. Responding to comments and interacting with users wherever necessary through R.O.I.'s comprehensive ORM tool.• Refining copy from clients and proof reading the work of other writers. • Final proofing of all copy generated by my team• Liaising with SEO, social media and link building teams in order to refine and generate new and innovative digital marketing strategies.• Consulting with clients and assisting in establishing tone and style parameters.• Project managing bulk content projects: Briefing and overseeing both in-house and freelance team members in order to assure high quality content is delivered on time.

At Shoprite, I was primarily assigned to bring a fresh, modern edge to existing brand identities for the companies in the furniture division, namely House and Home and OK Furniture.Reporting directly to Head of Advertising: Sheridan Smit.• Producing copy for advertising in all media, including Radio, TV, print and social media. • Proof reading and editing of all copy to be used for internal and external communications.• Scripting and overseeing the production of Audio Visual presentations for company events.• Guiding and aiding the creative team in producing new and improved monthly campaigns.• Overhauling the brand identity of some of Shoprite's most important brands.