• Developed and executed comprehensive SEO strategies, encompassing on-page, off-page, and technical SEO to enhance search engine visibility and rankings. • Crafted and managed SEO-optimized content as part of the content marketing efforts, aligning with client goals and audience engagement metrics.• Performed extensive keyword research to inform content strategies and optimize website pages, driving traffic and improving organic search results.• Monitored and analyzed website position tracking to adjust SEO tactics dynamically, ensuring sustained improvement in rankings and visibility.• Produced detailed SEO reports, offering strategic insights and actionable recommendations to continually refine campaign strategies.• Optimized meta tags and implemented SEO best practices, substantially improving client visibility on search engines.• Directed the generation of backlinks and leveraged digital PR strategies to boost off-page SEO effectiveness.• Conducted thorough SEO audits to assess website performance and identify actionable areas for improvement.• Led competitor and market research activities to inform strategic decisions, identifying and capitalizing on growth opportunities.• Managed SEM campaigns, including Google Ads and Google Local Services Ads, optimizing paid search initiatives for enhanced return on investment.

• Conducted Competitive Keyword Research: Rankability, Long Tail Keywords, & New Opportunities.• Audited & Optimized Client Websites according to SEO best practices• Designed SEO Optimized Content & Optimized Meta Tags • Built new Google Ads Campaigns utilizing proper account structure andbest practices. Implemented proper organization of ad groups, proper keywordmatch types, negative keywords, device segmentation, and ad extensions.• Utilized Google Analytics to Assess Visitor Behavior and Make Adjustments to PaidCampaigns and Organic Search Strategies• Optimized Landing Pages to improve Ad Quality Scores.• Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR,lower CPC, and increase conversions.

• Taught Geometry, Algebra III (2017 - 2018, Russellville High School), • Taught 7th grade Advanced Math (2018 -2020, Russellville Middle School )• Taught Algebra & Geometry/GED Math (2013 - 2017, Conway Adult Education Center)• Conducted targeted training to prepare students for standardized tests • Developed new curriculum and improve upon existing curriculum • Became first teacher with fully online Advanced Middle School Math curriculum• Conducted weekly career coaching workshops and seminars on career-readiness, professionalism, & college preparation and host special guest speakers from various real-world careers• Organized and supervised field trips to local colleges: UCA, Pulaski Tech, UACCM, & ASU BeebeInstruct students on scholarship and grant application and the benefits of attending college debt-free• Updated, maintained, and repaired computer labs and networks utilized by students and staff• Created, designed, and maintained school website through Weebly and by editing HTML/CSS code• Managed the school’s social media presence on Facebook & Twitter • Actively recruited prospective students to new and established programs by developing marketing strategies, designing advertisements, and implementing community outreach

• Wrote grant for the (NSF) National Science Foundation’s competitive Student Undergraduate Research Fellowship (SURF) which was approved and provided funding for research • Developed mathematical models of cotton plant photosynthesis based upon regression analysis of personally collected field data • Created technical manual for senior honors thesis to assist future students in conducting and understanding the mathematical modeling of biological systems entitled “Mathematical Modeling of Cotton Plant Photosynthesis as a Teaching Tool”