Daniel Castro Email & Phone Number

Indianapolis, In, Us

United States

Developed, created and manage e-commerce site to offer specialty coffee from different regions.

United States

Responsible for the marketing activities for North America.

Indianapolis, Indiana Area

Directed the product promotion and pricing strategy for polishing product line. Managed team responsible for assessing product and customer portfolio value and presented findings to support internal decision-making involving the merger and acquisition of 2 companies. Managed special projects for top customers by defining value proposition, creating marketing tools and tailoring training based on VOC analysis. Monitored projects closely to ensure project objectives and timelines were met. Led the post-merger integration for marketing and sales by defining program scope, timelines, strategy, product portfolio, pricing, communications and customer journey to ensure a smooth transition for customers and internal operations. Used Quad analysis to analyze trends, sales data, channel interactions and customer strategy to redefine go-to-market strategies. Conducted market research to determine market-based pricing as opposed to cost-based pricing. Created marketing tools for entire product line and defined value proposition for vertical markets within the industrial marketKey Achievements:✰ Implemented sales tools which reduced cycle time by 50% and increased closing rate by 15%✰ Increased long-term profitability of the product line 4% by reducing 35% of SKUs ✰ Introduced company to a new prospect and presented value proposition which resulted in incremental revenue✰ Implemented a Gate process to create and launch a new product within the company ✰ Led a project to rationalize product line in 6 manufacturing entities by leveraging cost production and expertise to improve lead time and quality which delivered a savings annually.

Columbus, Indiana

Managed product, pricing, place and promotion for a global product line portfolio by establishing accountability and cross-functional communication with leadership and key stakeholders. Developed Annual Operating Plan forecast. Used design thinking to develop value package proposition for mature product lines to improve customer loyalty.Key Achievements:✰ Developed 1, 3 and 5 years marketing strategy for product line, defining product launch, training, pricing and promotions with a positive impact of 5.5% of inorganic growth YOY.✰ Responsible for go-to-market strategy for 3 new platforms launches. Defining and executing the aftermarket strategy to support over 400 dealers throughout USA and Canada. ✰ Led pricing team, implementing; processes, rules, responsibilities, and communication for annual pricing action for product lines that increased revenue by 5% YOY.✰ Created product road maps and customer profiles for new global products that generated $1.5B in revenue over the product life cycle. ✰ Developed a program to control global gray market threat for products made in China. Program mitigated $18M in risk over 5 years. ✰ Created new programs to retain customers within the channel. Sales increased 2% YOY. ✰ Developed strategic partnership with Forrester to create CX foundation, negotiating and defining guidelines and creating first pass work plan for 12 months. ✰ Completed project on schedule and within budget. Improvements made to customer experience increased sales and customer retention significantly.

San Luis Potosí Area, Mexico

Served as liaison between corporate marketing and Mexico. Led a team of 17 professionals responsible for releasing products in the manufacturing facility. Coordinated business team and operations in creating and managing product road map and scorecard. Created tools, work instructions and control plans to support product introduction teams. Analyzed processes and identified areas where improvements could be made to reduce time required for release of new products. Key Achievement:✰ Led a manufacturing Six Sigma project to reduce scrap parts that produced a savings of $105K annually.✰ Streamlined processes to bring the release of new products from 150 days to 55 which resulted in projects being completed on schedule 100% of the time.

San Luis Potosí Area, Mexico

Started up a business in the automotive industry to provide a complete service portfolio, growing the business by 400% in 5 years. ✰ Created and implemented a 5 year marketing plan for the business, gaining 10 new fleet customers in the first year.✰ Supplier cost reductions Negotiation improving margins in 10%.✰ Fostered a friendly and collaborative environment, creating a more attractive place to work.

Manchester, United Kingdom

Careforce – Manchester, UK Responsible for preparing plans for camps, training, clubs and support activities for the local

Master Of Business Administration (M.B.A.)

Diploma, Pricing Strategy

Ima, Ingeniería Mecánica