Daniel Castro

Daniel Castro Email and Phone Number

Director - New Product and Strategy @ Penske Truck Leasing
Indianapolis, IN, US
Daniel Castro's Location
Greater Indianapolis, United States
Daniel Castro's Contact Details

Daniel Castro personal email

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About Daniel Castro

As a marketing expert, I am highly successful at directing new product development, pricing and marketing. I am skilled at analyzing market trends and customer needs to improve customer experience. I am also successful at leading complex projects through their entire lifecycle on schedule and within budget. As a manager, I strive to develop and empower team members to achieve a high level of performance. Throughout my career I had many achievements to include:- Implemented sales tools which reduced cycle time by 50% and increased closing rate by 15% - Increased long-term profitability of the product line 4% by reducing 35% of SKUs - Introduced company to a new prospect and presented value proposition which resulted in incremental revenue.- Implemented a Gate process to create and launch a new product with an impact of 10% to product line - Led a project to rationalize product line in 6 manufacturing entities by leveraging cost production and expertise to improve lead time and quality which delivered a savings of 5% annually. - Established process, rules and responsibilities for pricing action that increased revenue of 6% YOY of pricing action with positive feedback from customers- Created product road maps and customer profiles for new global products to secure revenue over the product life cycle. - Developed a program to control global gray threat in different regions for products made in China - Created new programs to retain customers within the channel. Sales increased 2% YOY. - Led a manufacturing Six Sigma project to reduce scrap parts that produced a savings of $105K annually.To learn more about me, visit this web page: https://secure.plum.io/p/5Nxcv_RGxNbpDcL0UM55Yw

Daniel Castro's Current Company Details
Penske Truck Leasing

Penske Truck Leasing

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Director - New Product and Strategy
Indianapolis, IN, US
Employees:
11362
Daniel Castro Work Experience Details
  • Penske Truck Leasing
    Director - New Product And Strategy
    Penske Truck Leasing
    Indianapolis, In, Us
  • Penske Truck Leasing
    Director - New Product & Strategy
    Penske Truck Leasing Apr 2023 - Present
    United States
  • Ltv Coffee
    Co-Founder & Marketing Consultant
    Ltv Coffee Sep 2020 - Present
    Developed, created and manage e-commerce site to offer specialty coffee from different regions.
  • Valeo
    Marketing | Pricing | Digital | Catalogs | Events | Product Mangment
    Valeo Aug 2021 - Apr 2023
    United States
    Responsible for the marketing activities for North America.
  • Osborn
    Senior Product Line Manager
    Osborn Jul 2018 - May 2020
    Indianapolis, Indiana Area
    Directed the product promotion and pricing strategy for polishing product line. Managed team responsible for assessing product and customer portfolio value and presented findings to support internal decision-making involving the merger and acquisition of 2 companies. Managed special projects for top customers by defining value proposition, creating marketing tools and tailoring training based on VOC analysis. Monitored projects closely to ensure project objectives and timelines were met. Led the post-merger integration for marketing and sales by defining program scope, timelines, strategy, product portfolio, pricing, communications and customer journey to ensure a smooth transition for customers and internal operations. Used Quad analysis to analyze trends, sales data, channel interactions and customer strategy to redefine go-to-market strategies. Conducted market research to determine market-based pricing as opposed to cost-based pricing. Created marketing tools for entire product line and defined value proposition for vertical markets within the industrial marketKey Achievements:✰ Implemented sales tools which reduced cycle time by 50% and increased closing rate by 15%✰ Increased long-term profitability of the product line 4% by reducing 35% of SKUs ✰ Introduced company to a new prospect and presented value proposition which resulted in incremental revenue✰ Implemented a Gate process to create and launch a new product within the company ✰ Led a project to rationalize product line in 6 manufacturing entities by leveraging cost production and expertise to improve lead time and quality which delivered a savings annually.
  • Cummins Inc.
    Commercial Product Manager
    Cummins Inc. Jun 2013 - Jun 2018
    Columbus, Indiana
    Managed product, pricing, place and promotion for a global product line portfolio by establishing accountability and cross-functional communication with leadership and key stakeholders. Developed Annual Operating Plan forecast. Used design thinking to develop value package proposition for mature product lines to improve customer loyalty.Key Achievements:✰ Developed 1, 3 and 5 years marketing strategy for product line, defining product launch, training, pricing and promotions with a positive impact of 5.5% of inorganic growth YOY.✰ Responsible for go-to-market strategy for 3 new platforms launches. Defining and executing the aftermarket strategy to support over 400 dealers throughout USA and Canada. ✰ Led pricing team, implementing; processes, rules, responsibilities, and communication for annual pricing action for product lines that increased revenue by 5% YOY.✰ Created product road maps and customer profiles for new global products that generated $1.5B in revenue over the product life cycle. ✰ Developed a program to control global gray market threat for products made in China. Program mitigated $18M in risk over 5 years. ✰ Created new programs to retain customers within the channel. Sales increased 2% YOY. ✰ Developed strategic partnership with Forrester to create CX foundation, negotiating and defining guidelines and creating first pass work plan for 12 months. ✰ Completed project on schedule and within budget. Improvements made to customer experience increased sales and customer retention significantly.
  • Cummins Inc.
    New Product Introduction Leader
    Cummins Inc. Jun 2010 - Jul 2013
    San Luis Potosí Area, Mexico
    Served as liaison between corporate marketing and Mexico. Led a team of 17 professionals responsible for releasing products in the manufacturing facility. Coordinated business team and operations in creating and managing product road map and scorecard. Created tools, work instructions and control plans to support product introduction teams. Analyzed processes and identified areas where improvements could be made to reduce time required for release of new products. Key Achievement:✰ Led a manufacturing Six Sigma project to reduce scrap parts that produced a savings of $105K annually.✰ Streamlined processes to bring the release of new products from 150 days to 55 which resulted in projects being completed on schedule 100% of the time.
  • Dimotri S.A. De C.V.
    General Manager
    Dimotri S.A. De C.V. Nov 2006 - Jul 2010
    San Luis Potosí Area, Mexico
    Started up a business in the automotive industry to provide a complete service portfolio, growing the business by 400% in 5 years. ✰ Created and implemented a 5 year marketing plan for the business, gaining 10 new fleet customers in the first year.✰ Supplier cost reductions Negotiation improving margins in 10%.✰ Fostered a friendly and collaborative environment, creating a more attractive place to work.
  • Careforce
    Youth Worker
    Careforce Jan 2005 - Oct 2006
    Manchester, United Kingdom
    Careforce – Manchester, UK Responsible for preparing plans for camps, training, clubs and support activities for the local

Daniel Castro Skills

Human Centered Desing Program Management Sales Pricing Strategy Marketing Marketing Strategy Managment Leadership Customer Service Microsoft Office Project Management Analytical Skills Product Management Seis Sigma Desarrollo De Productos Six Sigma Estrategia Planeamiento De Proyectos Mejora Continua Estrategia De Mercadotecnia Cambio Organizacional Product Strategy B2b Marketing Presentation Skills Communication Mergers And Acquisitions

Daniel Castro Education Details

Frequently Asked Questions about Daniel Castro

What company does Daniel Castro work for?

Daniel Castro works for Penske Truck Leasing

What is Daniel Castro's role at the current company?

Daniel Castro's current role is Director - New Product and Strategy.

What is Daniel Castro's email address?

Daniel Castro's email address is da****@****leo.com

What is Daniel Castro's direct phone number?

Daniel Castro's direct phone number is +181255*****

What schools did Daniel Castro attend?

Daniel Castro attended Université Du Québec À Montréal, Ie Business School, Itesm Campus Queretaro.

What skills is Daniel Castro known for?

Daniel Castro has skills like Human Centered Desing, Program Management, Sales, Pricing Strategy, Marketing, Marketing Strategy, Managment, Leadership, Customer Service, Microsoft Office, Project Management, Analytical Skills.

Who are Daniel Castro's colleagues?

Daniel Castro's colleagues are Nick Spence, Nick Gummel, Russ Southcott, Ryan Johnson, John Shiffler, Kenneth Adams, Jeffery Willford.

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