Daniel Cattran Email & Phone Number

Troy, Michigan, United States

Troy, Michigan

Managed all aspects of event marketing projects from creation to deploymentwith the overall goal of increasing attendance, sponsorships, exhibits, andstrengthening brand awareness. Worked closely with publishers, editors, eventsstaff and salespeople to provide effective marketing insight, ideas, and solutionsto assist the team in achieving a successful event.• Manage the creation and deployment of attendee/sales emails, print ads, digital ads, social media posts, on-site signage, event handbooks and direct mail efforts for all seven assigned BNP Media events• Spearheaded an incredibly effective marketing campaign for the 2019 Innovation Conference that alongside an incredible lineup of speakers, resulted in a 66% increase in attendance over the previous year• Independently worked with our email deployment team on the creation and execution of an email marketing analytics report for the year 2019 for the event marketing department and provided asummary report with key performance indicators as well as suggestions for improvements going forward• Participated in high level discussions with the Events Marketing Manager and the Director of Marketing on ways to streamline our marketing efforts and provide higher value to the events team while minimizing unnecessary or inefficient tasks• Maintained and presented each event with a post-event marketing analysis document aimed at spotlighting those efforts that were most effective in capturing attendee registration

Auburn Hills, Mi

Coordinated the creation of all marketing and advertising materials, analyzed market segments for growth opportunities, acted as primary source for marketing analytics for the company through the use of Google Analytics, and managed all outgoing email marketing correspondence with our customers. Duties included: • Managed all copyrighting activities for the entire company to be included on the company website, blog pages, case studies, email marketing correspondence, and direct marketing materials • Increased number of sales in specific market segment by 100% over the previous two years • Managed social presence over an eight month period, including increasing Facebook page likes by 15% • Implemented a new system automation based on analytical analysis that resulted in a 50% increase in email open rates for a customer requested digital product catalog • Lead the marketing department in a redesign of the company blog pages based on Google Analytic data leading to a 10% decrease in bounce rates and a 12% decrease in exit rates • Executed marketing research into two new market segments including a SWOT Analysis, industry analysis, market trend analysis, and budget estimation • Coordinated the creation of a marketing plan, and direct marketing materials including a company brochure, contest flyer, direct mail piece, and a promotional postcard • Attended trade shows including Woodward Dream Cruise, Roadkill Nights, Golf Industry Show, Sloan Museum Auto Fair, and SEMA 2016 & 2017 in an exhibitor role

Auburn Hills, Mi

Troy, Mi

Served as a Logistics Clerk for this Swedish based company at their U.S. headquarters. Maintained flow of customer orders to the warehouse floor, tracked employee productivity and was responsible for NAFTA export paperwork. Key contributions and responsibilities included:• Provided assistance to both customers and sales personnel at warehouse pick-up window• Tracked warehouse employee productivity through the use of excel spreadsheets and system data• Personally discovered a NAFTA shipping system error that would have cost the company millions in penalties and sanctions, ultimately resulting in an improved process to avoid future issues• Processed nightly NAFTA documents to Canada• Managed flow of 1500 orders per day to the warehouse floor for fulfillment and shipping through AS400• Implemented the organization of orders on the warehouse floor in a way that increased employee productivity & product flow• Consistently given additional responsibilities over the two year period as a result of exemplary performance

Washington, Michigan

As part of the Professional Golf Management Program at Ferris State University, this was a summer internship designed to provide me with experience in outdoor operations of a golf course and management of the retail pro shop. Main responsibilities included exceptional customer service and general maintenance of golf facilities.

Bachelor'S Degree, Marketing, 3.0

Classes include but not limited to: Market Research, New Product Development and Innovation, Strategic Marketing, Internet Marketing.

Education record

Professional Golf Management Program which included general business courses and a marketing focus.