Art Director / Lead Creative
CurrentVersatile in digital and print design with strong production skills.Managed the creative process from concept to final production for all product’s packaging, user manuals, and photography to be market-ready.Responsible for creating and branding products, ranging from toys to sporting optics, for specialty, mass markets, e-commerce and club stores.Oversaw team members, project management, and production with factories overseas.Experienced in the retail space through compelling visual merchandising and effective marketing strategies, POPs, and pallet displays.Designed for major brands such as National Geographic, Discovery, and Hasbro.Communicated directly with licensor's management and creative departments for product revisions and approvals.Stayed up to date with new releases of brand identity standards and trends for licensor's brands.Coordinated and participated in creating graphics for major trade shows, including Shot Show and NY Toy Fair.
