I am an experienced, proven and effective communications professional having worked as a journalist, editor, publisher, policy advisor and chief of staff to a Federal Cabinet Minister. I have also held senior leadership roles in public relations, corporate communications and issues management. Hard-earned experience at the crossroads of business, media, politics and bureaucracy has taught me how the world works, and how I can help make it work for you. I have excellent news judgement and a sensitive political antennae, work well with others and am adept at solving problems. https://mainlinecomms.com.au/
Mainline Communications Pty Ltd
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Managing DirectorMainline Communications Pty Ltd Nov 2021 - PresentGreater Melbourne Area
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DirectorMainline Communications Pty Ltd Jan 1995 - PresentMelbourne, AustraliaAs the Managing Director of Mainline Communications Pty Ltd I have contracted or consulted to various entities including AGL Energy Hubs, Locata Corporation, Hanwha Defense Australia, The Ian Potter Foundation, Israel Aerospace Industries, Yaffa Publishing, Ateco Automotive, Aston Martin, Blohm+Voss, GoAuto Media, the Australian Forrest Products Association and the Williams and Kokoda Foundations. Positions included Journalist, Editor, Chief of Staff, Associate Publisher, PR Manager… Show more As the Managing Director of Mainline Communications Pty Ltd I have contracted or consulted to various entities including AGL Energy Hubs, Locata Corporation, Hanwha Defense Australia, The Ian Potter Foundation, Israel Aerospace Industries, Yaffa Publishing, Ateco Automotive, Aston Martin, Blohm+Voss, GoAuto Media, the Australian Forrest Products Association and the Williams and Kokoda Foundations. Positions included Journalist, Editor, Chief of Staff, Associate Publisher, PR Manager, Government Relations and Issues Management Consultant across fields including renewable energy, defence, automotive, forestry, sports administration and high level policy formulation and advice. Show less
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Strategic Communications Manager At Hanwha Defense AustraliaHanwha Defense Australia Oct 2020 - Nov 2021Melbourne, Victoria, Australia
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General Manager CommunicationsHolden Aug 2018 - Sep 2020Melbourne, Australia -
Associate PublisherGoauto Media Sep 2016 - Oct 2017Melbourne, AustraliaGoAutoMedia is a specialist independent publishing company covering the Automotive industry and is seen as an influential journal of record within Australia’s multi-billion dollar retail car business. GoAuto runs the country’s foremost independent car industry and motoring newsroom, two websites and contributes content widely across various media. My main roles with GoAuto were to determine and implement beneficial changes to the company’s strategic direction, and to help establish their new… Show more GoAutoMedia is a specialist independent publishing company covering the Automotive industry and is seen as an influential journal of record within Australia’s multi-billion dollar retail car business. GoAuto runs the country’s foremost independent car industry and motoring newsroom, two websites and contributes content widely across various media. My main roles with GoAuto were to determine and implement beneficial changes to the company’s strategic direction, and to help establish their new GoAutoNews Premium publication. Show less
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Pr And Public Affairs ConsultantAteco Automotive Group Sep 2009 - Aug 2016Sydney, AustraliaAteco is an independent vehicle importer and distributor with an annual turnover exceeding $500m. The company represents Maserati, LDV and RAM. Until its refocus on Asian products it also handled Ferrari, Alfa Romeo, Citroen and Fiat. Ateco also successfully launched Kia and Great Wall in Australia.My responsibilities at Ateco included engaging in complex issues management on an ongoing basis, assisting in liaison with Federal and State Governments and their officials on various regulatory… Show more Ateco is an independent vehicle importer and distributor with an annual turnover exceeding $500m. The company represents Maserati, LDV and RAM. Until its refocus on Asian products it also handled Ferrari, Alfa Romeo, Citroen and Fiat. Ateco also successfully launched Kia and Great Wall in Australia.My responsibilities at Ateco included engaging in complex issues management on an ongoing basis, assisting in liaison with Federal and State Governments and their officials on various regulatory matters, and managing the Public Relations function for Ateco’s Asian and US brands. While there I conducted the public relations and issues management functions on the first successful launch of a Chinese car brand anywhere in the western world. Show less
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Director Defence And SecurityHill & Knowlton Jan 2009 - Aug 2009Sydney, AustraliaHill & Knowlton is one of Australia's leading communication consultancies, providing public relations and public affairs services to a range of local and international clients. My roles were to build awareness of H&K in defence and security circles, while managing complex issues for clients.
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Chief Of StaffMinister Of Defence Dec 2007 - Nov 2008Canberra, AustraliaThe key responsibility in this position was to act as key adviser in the Minister’s oversight of what was then a $25 billion a year portfolio with 100,000 people, some of whom were actively engaged in military operations. The job also involved managing the flow of information and relationships with the Department of Defence, State Governments, defence industry, other portfolios and political offices. Another key responsibility was to anticipate issues of concern and institute systems to protect… Show more The key responsibility in this position was to act as key adviser in the Minister’s oversight of what was then a $25 billion a year portfolio with 100,000 people, some of whom were actively engaged in military operations. The job also involved managing the flow of information and relationships with the Department of Defence, State Governments, defence industry, other portfolios and political offices. Another key responsibility was to anticipate issues of concern and institute systems to protect the Minister’s interests. I also led and staffed the Ministerial Office. Show less
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Defence Policy AdvisorShadow Minister Fordefence Feb 2007 - Dec 2007CanberraMy primary roles were to provide high-level defence portfolio advice to the Shadow Minister, and play a central role in formulating the ALP’s defence policy in 2007. I also filled the role of media advisor to the Shadow Minister during the 2007 Federal election campaign.
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Canberra Editor Australian Defence MagazineYaffa Publishing Aug 1998 - Jan 2007Canberra, AustraliaYaffa Publishing is one of Australia’s largest independent media companies. It specialises in consumer and business-to-business magazines and digital publishing, and is the owner of Australian Defence Magazine. My role was to interview politicians, industry leaders, senior bureaucrats and defence personnel, represent the publication in Canberra and write clearly on complex subject matter. In that time I developed a sound reputation within the Canberra defence and diplomatic community for… Show more Yaffa Publishing is one of Australia’s largest independent media companies. It specialises in consumer and business-to-business magazines and digital publishing, and is the owner of Australian Defence Magazine. My role was to interview politicians, industry leaders, senior bureaucrats and defence personnel, represent the publication in Canberra and write clearly on complex subject matter. In that time I developed a sound reputation within the Canberra defence and diplomatic community for ethical behaviour and accurate, influential reporting. Show less
Daniel Cotterill Education Details
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University Of CanberraHons
Frequently Asked Questions about Daniel Cotterill
What company does Daniel Cotterill work for?
Daniel Cotterill works for Mainline Communications Pty Ltd
What is Daniel Cotterill's role at the current company?
Daniel Cotterill's current role is Managing Director at Mainline Communications Pty Ltd.
What schools did Daniel Cotterill attend?
Daniel Cotterill attended University Of Canberra.
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Daniel Cotterill
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Daniel Cotterill
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