To review and develop the commercial sales offering within UH venues. Identifying new business opportunities including new markets, trends, growth areas, products or services increase commercial revenue whilst enhancing the profile of the University. To secure and produce commercially viable client contracts ensuring business is confirmed in good time. To liaise closely with the UH Legal Department to ensure risk and liability are kept to a minimum.Develop and maintain key relationships with clients building long standing partnerships in order to maximise revenue to UH Venues.

Responsible for the successful delivery of the commercial activity on behalf of the University of Hertfordshire. Liaising with internal and external clients to drive business and retain existing customers. Using innovation to enhance the client experience adding value to the product. Mindful of budgets and service costs with financial validity at the forefront of everyday thinking. Responsible for the creation and implementation of sales and marketing strategies looking at market trends within the industry. Using sales reporting and statistics to make strategic decisions whilst tasked with generating £250k of new residential business in a 12 week summer vacation period.

Generating and following up sales leads through identifying market trends and attendance at exhibitions.Monitoring Campus Events budget and assisting with accurate forecasting.Responsible for an increase in turnover of £1.6m during the 9 week summer vacation period of 2015 through gaining revenue from new clients and maximising yield across two residential campuses contributing to an overall turnover of £2.4m in the period.To initiate sales leads that will increase income by £250K from new residential business.Identifying opportunities for new business and forge relationships with new B2B customers.Provide leadership to the event coordinator and sales officer whilst overseeing their workload, setting targets and weekly sales figures.Chairing regular team meetings and one to ones in order to develop skills and knowledge through training and action plans.Lead negotiations with service providers and monitor SLA’s.To negotiate prices, quotes, contracts and event detail with Clients and convert events from enquiry to status confirmed.Liaising with local competitors to benchmark against similar business models.To remain operational when events are on site and continuing to take ownership of enquiries from the point of contact through to post event exit interviews and feedback.Carry out a range of administrative duties in an efficient and organised manner.To include creating invoices, sending out event quotations and contracts, maintaining up to date customer files.

Planning & organising all aspects of events i.e. catering, audio visual, roomset up, car parking, security & cleaning whilst offering on site support to the event organiser in the lead up and during each event. Developing and maintaining key supporter relationships with significant individuals & also identifying opportunities to up sell resulting in an increase in revenue and profit. Using sales and negotiation skills to develop enquiries into confirmed bookings. Managing and maintaining accurate records for Kinetic booking system database.

Managing bar staff on shift,rota planning, serving customers, handling cash, serving drinks and food, stock rotation, ordering stock, monitoring product standards, Up Selling to customers, selling tickets for events.