Daniel Dukes
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Daniel Dukes Email & Phone Number

Head of Merchandise Planning and Insights at Godfreys
Location: Greater Melbourne Area, Australia 11 work roles 1 school
1 work email found @godfreys.com.au LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

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Work email d****@godfreys.com.au
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Current company
Role
Head of Merchandise Planning and Insights
Location
Greater Melbourne Area, Australia
Company size

Who is Daniel Dukes? Overview

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Quick answer

Daniel Dukes is listed as Head of Merchandise Planning and Insights at Godfreys, a with 327 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a work email signal at godfreys.com.au and a matched LinkedIn profile for Daniel Dukes.

Daniel Dukes previously worked as Head of Merchandise Planning & Insights at Godfreys and Planning and Reporting Manager at Godfreys. Daniel Dukes holds Bachelor'S Degree, Business/Commerce, General from Swinburne University Of Technology.

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Email format at Godfreys

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{first_initial}{last}@godfreys.com.au
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Profile bio

About Daniel Dukes

Business Partner | Collaborative Leader | Strategic ThinkerExperienced DPIM leader with a demonstrated history of working in the Retail industry. Skilled in Continuous Improvement, Coaching & Development, Forecasting and Inventory Management, IBP / S&OP, Collaboration. Strong professional with a Bachelor's degree focused on Business/Commerce, from Swinburne University of Technology

Current workplace

Daniel Dukes's current company

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Godfreys
Godfreys
Head of Merchandise Planning and Insights
Melbourne, VIC, AU
Website
Employees
327
AeroLeads page
11 roles

Daniel Dukes work experience

A career timeline built from the work history available for this profile.

Head Of Merchandise Planning And Insights

Melbourne, Vic, Au

Head Of Merchandise Planning & Insights

Current

Victoria, Australia

• Ensure enough of the right stock is at appropriate levels and the appropriate location to ensure business continuity/success.• Lead and manage the health of the inventory by developing and executing relevant strategies, to be aligned with the EGM of Supply Chain, EGM Retail and Head of Product and Merchandise.• Demonstrate strategic forethought within inventory and planning to grow the business and react to changes in the broader market, mitigating business risk as appropriate.• Provide timely commercial insight and analytics within inventory and planning, to drive and support business strategy.• Work in conjunction with the GM of Supply Chain, GM Retail, GM Commercial and Head of Product and Merchandise to drive overall business performance.• Lead, Manage and Develop the Demand and Supply team with a particular focus on enhancing talent and organizational capability.

Mar 2022 - Present

Planning And Reporting Manager

• Managing spend in line with financial forecast that support Godfreys budgeted Sales, Gross Margin, and Inventory objectives.• Create robust unconstrained demand forecasts in line with category trends to grow the business and proactively mitigate business risk as appropriate.• Develop and manage inventory health strategies for categories of responsibility through execution, in conjunction with category manager and key stakeholders.• Develop promotional plans in conjunction with the category manager, anticipating customer reactions to the promotions and discounts to achieve growth objectives.• Provide timely commercial insight and analytics within inventory and planning, to drive and support category strategy and replanning.

Sep 2021 - Mar 2022

Merchandise Planner

South Melbourne, Victoria, Australia

• Optimize inventory in partnership with buyers to ensure right stock right place right time.• Provide accurate and timely business analysis on purchasing (OTB), inventory, product, vendors, marketing, and sales activities.• Monthly reforecasts of sales, stock, stock turns, purchases, gross margins, and markdowns• Lead, train and develop team to achieve in their role and support future development.• Contribute to and collaborate with the planning team on process improvements.• Collaborate with trade partners to enhance both their brand and Anaconda to the consumer.

Sep 2019 - Sep 2021

Marketplace Operations Manager

Melbourne, Australia

• Create and Drive strategic priorities for Order-book health and premium customer operational experience.• Track results and Analyze business performance to maximize profitability, productivity and business growth.• Develop and maintain constructive and positive relationships across the business and with partners to drive results.• Drive continuous improvement efforts with in customer operations.• Lead, mange and develop a large team.• Develop, monitor and operationalize policies and processes to drive orderbook health and ensure audit compliance.• Own and drive monthly shipment forecasting process• Manage functional SG&A to budget through management of T&E and Contract Labor

Jul 2016 - Aug 2019

Inventory Manager And Dpim Cpl

Melbourne, Australia

• Provided heightened visibility to opportunities/Issues with in the inventory, driving action plans to meet inventory, liquidation and buy strategy targets.• Lead regular inventory reviews to create pro-active inventory decisions, supporting aligned inventory strategies to minimize cost and drive bottom line profitability.• Create and Maintain global relationships to provide insights into the unique needs of the Pacific business.• Acted as a resource for Merchandise and cross functional teams to maximize product availability and replenishment goals.• Successfully lead, and/or participated in team and global projects• Completed required testing for global systems upgrades and maintenance• Met Global / Geography/ Internal team deadlines

Nov 2013 - Jul 2016

Footwear And Equipment Inventory Analyst

Melbourne, Australia

• Category Planning and Buy analysis• Inventory Management• Coverage Analysis• Project support and participation• Global Alignment management• Create and Maintain Global relationships• Met Global / GEO / Internal deadlines

Mar 2013 - Nov 2013

Merchandise Planning And Allocations Manager

Melbourne, Australia

• Build and Maintain OTB• Raise Purchase Orders to meet Global and Regional deadlines.• Drive Sales through Product and Promotional Planning.• Manage Gross Margin in its entirety from key style decision making to total business impact.• Development of Reporting and Internal Processes around Inventory Flow Management.• Report against and present to Retail Management Team results of Seasonal Buy Performance.• Analysis of product performance and action accordingly when needed.• Provide leadership and sound knowledge to wider Retail team and greater Business to accomplish key objectives.• Development and Training of Direct Report through information sharing and delegation.• Liaise with the Operations and Logistic Teams to ensure timely delivery of product from port to store, stock transfers and daily pick requirements.

Mar 2012 - Mar 2013

Merchandise Planner - Menswear And Accessories

Melbourne, Australia

• Development of financial plans including Sales, GM$, GM%, MD$, Purchases and Stock Levels to ensure budgets meet.• Preparation of Menswear and Accessories Assortment Plans by category and attribute based on planned purchases, seasonal trends and opportunities outlined from same period previous year.• Grading of stores by category and by season to ensure the right mix of product is bought to achieve the plans.• Involvement in the ranging process to ensure right quantities and right products are achieved and delivered.• Daily management of Buy Plans to ensure accuracy.• Monitoring category performance in relation to Company budgets, growth on previous year, and performance against replans.• Daily Reporting and analysis on the performance of individual styles.• Negotiate and confirm costings to meet First Margin expectations.• Identification and preparation of Markdowns for non-performing or depleted products.• Monthly Reporting to Executive Team to capture Strengths, Weaknesses, Opportunities and Threats in the business.• Training and development of new team members.

Jun 2011 - Mar 2012

Assitant Merchandise Planner

Melbourne, Australia

• Generate Purchase Orders• Daily communication to supplies working through any key focuses for the week• Update and maintain Buy plans and PO’s• Monitor stock delivery timelines• Report on sales results and trend information weekly to greater team• Create, and maintain stock flows• Training and develop new team members• Negotiate costings with suppliers to meet First Margin targets

Mar 2009 - Jun 2011

Stock Controller

Melbourne, Australia

• Daily review of stock levels for best seller and adjust templates in accordance with best selling stores.• Maintain and Update Daily Release Schedule for new product.• Daily communication with the Distribution Center's for special picks, style deliveries, new store packages, and stock transfers.• Monitor and action markdown stock levels in DC.• Maintain Internal Network reporting for cross functional use.• Produce reports each month for reference in future buy plan reviews.• Communicate with stores in a professional and effective manner.• Liaise with Quality Inspection Company to schedule routine checks.

Aug 2008 - Mar 2009
Team & coworkers

Colleagues at Godfreys

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1 education record

Daniel Dukes education

FAQ

Frequently asked questions about Daniel Dukes

Quick answers generated from the profile data available on this page.

What company does Daniel Dukes work for?

Daniel Dukes works for Godfreys.

What is Daniel Dukes's role at Godfreys?

Daniel Dukes is listed as Head of Merchandise Planning and Insights at Godfreys.

What is Daniel Dukes's email address?

AeroLeads has found 1 work email signal at @godfreys.com.au for Daniel Dukes at Godfreys.

Where is Daniel Dukes based?

Daniel Dukes is based in Greater Melbourne Area, Australia while working with Godfreys.

What companies has Daniel Dukes worked for?

Daniel Dukes has worked for Godfreys, Anaconda Group Pty Ltd, Nike, Oakley, and Jeanswest.

Who are Daniel Dukes's colleagues at Godfreys?

Daniel Dukes's colleagues at Godfreys include Liam Van Der Vlugt, Alby Porcaro, Sandra Fishwick, Amit Chopra, and John Pettinger.

How can I contact Daniel Dukes?

You can use AeroLeads to view verified contact signals for Daniel Dukes at Godfreys, including work email, phone, and LinkedIn data when available.

What schools did Daniel Dukes attend?

Daniel Dukes holds Bachelor'S Degree, Business/Commerce, General from Swinburne University Of Technology.

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