Marketing Specialist
Melbourne, Victoria, Australia
Worked for the Altona/Melbourne North multi-franchise operation, which had a database of over 10,000 customers that obtained finance for housing, motor vehicles and insurance. The operation was a multi-award winner of the Mortgage Choice Victorian Business Excellence Award. The main objectives of this role were to develop B2C marketing strategies and manage the BTL/TTL marketing activities. Major achievements:* Increased loan book from $180 million to $270 million, based on development of marketing and administration strategy. * Successfully upgraded content on both franchises websites, with both consistently ranking in the top 25 out of 100 franchises in Victoria, resulted in generating 20% more leads per annum and high SEO rankings.* Developed CRM communication plan, which improved customer retention and repeat business by 15%.* Designed relationship marketing program, where existing clients were rewarded for referrals, resulted in an increase in client referrals by 25%.* Launched 4 new products, which provided cross-selling opportunities, resulted in an increase to gross revenues by 10% and improved customer retention.