As a senior member of the Optimum Click team, I initiate and refine a number of PPC campaigns across the company and keep a close eye on budgets.Managing a team of three, we conduct regular evaluations and create reports on campaign performance. Our data-driven approach means that we can optimize campaigns to achieve maximum ROAS for clients. And by leveraging my proficiency in various marketing channels, I recommend and create fresh campaigns that align with our clients' business goals.I’m also a member of the Optimum Click management board, where I support the operational management of the business and contribute to company-wide decision making.

● Leading the PPC team● Providing strategic support for the clients

● Overviewed the developement of the PPC curriculum● Taught on two main topics: Search Basics and Analytics

● Managing multiple Google Adwords, Analytics, Facebook PPC and Bing Ads accounts● Providing automated solutions for dynamic ads and adaptive marketing● Creation of minor and major Adwords Scripts and Google Apps Scripts that help with the everyday work● Automated reporting and optimisation, using Adwords API Reports and Analytics API data● Marketing tag management using Google Tag Manager, and Tealium IQ● Occasional Adwords and Analytics training for colleagues or clients

● Managing the Google Adwords accounts of the largest Hungarian price comparison site● Automation of multiple recurring tasks with the use of Adwords Scripts and Google Apps Scripts● Using Adwords API Reports and Analytics API data for reporting and optimisation

● Google Adwords campaign management● Online display campaign management● eDM planning and writing● Writing multiple types of PR articles

● Management of Google Adwords, Facebook and Etarget advertising accounts, including optimisation and reporting● Management of multiple Facebook Pages, while maintaining long-term communication plans● Training of interns