Daniel Farrar Email & Phone Number

Sydney, Australia

Sydney Olympic Park

Responsible for the ongoing planning, management and implementation of digital transformation projects designed to improve customer experience and operational efficiencies. Project manage all key stakeholders in developing key projects with an agile methodology withing scope, on time and to budget

Sydney Olympic Park

Responsible for the strategic development and management of ANZ Stadium’s multiple online and digital marketing and sales channels to drive overarching venue brand and key product’s commercial performance. 1. Significantly enhance online marketing effectiveness of ANZ Stadium and all product brands.2. Drive increased online commercial returns via official hospitality and membership sales.3. Manage all digital platforms to drive brand awareness and engagement.

Provide expert advice, project management and implementation to a range of clientele across a broad range of digital services including digital marketing strategy, website design and development, search marketing strategy development and social media strategy.

Working as part of a large cross functional marketing group, develop innovative digital marketing plans and initiatives to establish Tabcorp as a leader in digital with a particular focus on key areas of SEO, SEM, Display Advertising, Content Marketing and Analytics,

Provide digital strategy and direction for all business units in relation to digital marketing. This saw the redevelopment of websites and the creation of highly successful digital and social media campaigns along with CRM development and the implemetnation of SEO and SEM strategies.

Champion all things digital and technology for a diverse range of employees (both central office and a remote workforce in excess of 60) and customers located all around Australia. The tasks within this role were wide and varied but gave me a great exposure to the challenges of working with a diverse range of stakeholders with my tasks including e-commerce development, graphic design, website redevelpoment and IT support

Ba, Sport And Exercise Management

BA Sport and Exercise Management with Credit

Hsc

Higher School Certificate