Daniel Forero Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

Scope: Lead the development of a startup focused on consultancy and implementation of growth models powered by AI and ML technologies.

Bogotá, Distrito Capital, Colombia

Scope: B2B & B2C affiliate services, account loyalty, team of 25, 3M USD BudgetAchievements:• Developed integral strategy and led marketing operations for 6 business units and 25 categories integrating B2B2C service portfolios, among these Business Productivity, Employment, Wellbeing, Tourism, Credit, Housing, Subsidies, Entertainment, impacting 1.5M users and +100K enterprises• Implemented 360° campaigns, content and growth tactical plans, strengthening channel/media mix, improving CAC-ROAS-LTV substantially, reaching main conversion targets (Ente:108%, Prod: 105%).• Deployed new channels, formats and market access platforms to reach mass and niche audiences ensuring relevant content improving customer activation in 15% and an account retention of 90%.• Implemented customer insight methodologies and automation using advanced analytics; discovery, segmentation, propensity and attribution, achieving +5% increase in key accounts user conversion.• Negotiated and coordinated relationships with creative, digital, content, management and media agencies, implementing an integral process which lead to 30% process efficiency improvement.• Boosted digital transformation supporting eCommerce and new apps launch, renewal of digital assets, social networks and loyalty platforms establishing value ecosystems with +7% engagement rates.• Established an in-house creative team, implemented innovation resources (IA) achieving greater efficiency in content creation and a fast-responsive operation with a 20% capacity extension.

Bogotá, Distrito Capital, Colombia

Marketing Organization Leader with a multi-country scope; Mexico, Andean, and Central America within Agribusiness Division having an accountability of a team of 5 multi geographical managers and a 400-thousand-euro budget.Achievements:- Co-Defined market access models B2B/B2C for portfolios, elaborated commercial frames and gross-to-net spend for a 600-million-euro business, 300 distributors and >2000 POS.- Developed e-commerce strategy and rolled out marketplace Orbia in Mexico and Colombia reaching 20.000 users, +50 distributors and 5-million-euro transactions initial year. - Validated complementary omnichannel frame by creating strategic alliances with digital platforms enhancing coverage and share in long tail markets (+10 million consumers) by 8%.- Executed new sellout measurement mechanic in +100 distributors (>50% biz connected), defined analytics data use cases to improve marketing attribution and customer behaviour.- Created partner commercial frames and developed B2B and B2C loyalty programs targeting +3.000 trade channel salesmen and benefiting +20.000 customer though Impulso Bayer including the corresponding branding and content strategy.- Conceptualized and executed capabilities development plan for distributors impacting their awareness and conversion rates in +10%, +1% respectively.- Rolled out voice of partner initiative with 300 distributors collecting partner feedback and measure satisfaction indexes with results of >50%.

Bogotá, Dc, Colombia

Leader in Latam´s Strategy Organization for agribusiness division with a multi-country scope; Central America and the Andean region, and a team of 2 multi-country activators managing an annual budget of 100,000 euros.Achievements:- Analysis and adjustment of the distribution model, achieving a 30% optimization in coded customers, achieving greater critical mass, loyalty, and significant operating efficiencies. - Defined commercial excellence standards in commercial country organizations, leading CRM and Digital Marketing roadmaps, achieving project rollouts with respective knowledge transfer plans as part of the Customer Experience and Engagement programs.- Deployed competitive intelligence management new area, providing customer and industry insights by integrating customer sentiment, market research data and visual analytics in Tableau ecosystem. - Guided definition of overall business strategy and value creation programs according customer segment delivering both customer experience and success, and brand positioning strategies. - Lead Digital transformation journey and developed work frames; discovery phase, new business model proposals testing, drone platform business case pilots, precision agriculture platforms validation and negotiation of global alliances with providers.

Bogota, Colombia

Functional manager in sales organization within agribusiness division with scope for Central America and Andean countries, with a team of 7 functional analysts managing a budget of 50 thousand euros.Achievements- Developed new functional area in commercial umbrella from scratch and implemented strategic plan seeking shortterm tactical actions and long-term vision aligned with financial targets.- Orchestrated integrated planning process (SOP-IBP) supported by a robust analytics platform to enhance decision-making process reducing stock-outs, managing sell in and sell out goals, improving demand generation.- Supported regional sales area in deploying new tools to support forecast planning process improving Forecast Accuracy by 10-15% in key countries.- Designed channel data management process, lead strategic vendor negotiation, rolled out new business model enabling commercial policies measurement and payouts which lead to double-digit sales increment.- Direct and constant interaction with C-level stakeholders to negotiate budget, gain support and participation in an end-to-end project approach to deploy innovation and key projects.

São Paulo Y Alrededores, Brasil

Functional leader in the Operations organization for the Latin American production network within agribusiness division.Achievements:- Production planning responsible for key fungicide portfolio with +10 Active Ingredients within the entire LA industrial network targeting the leanest operation. - Management of shortage periods by optimizing product offer minimizing business overall impact to 0% of lost sales in key countries. - Developed tactical planning with factories in LATAM, understanding short and long term capacity usage, achieving efficiencies in product costs (COGS).- Development of planning tools for the regional planning team: inventory coverage and projections, sales inventory ratio, planning dashboard, long-term scenarios simulations. - Co-lead in supply chain design and analysis of entire regional supply chain, determination of inventory policies for all countries based on quantitative approaches. Co-lead "Event Driven" project supported by Accenture.

Colonia Y Alrededores, Alemania

- Improved for global inventory projections process.- Planned and optimized Global Active Ingredient supply plans. - Global shortage management process design and precursor multiple supply network optimization.

Ciudad De México Y Alrededores, México

- Inventory optimization project for finished products and strategic raw materials. - Finished product classification matrix based on market volatility as supply volatility proposal- Inventory policies determination according to key variables and cost efficiencies.

Colombia

- Determined proposal for less than minimum batch size orders - Improved forecast accuracy results and delivered best planning practices. - Financial evaluation of key scenarios for transporting products to long range costumers ensuring high service levels.

Colombia

Proposal and design of quantitative models to project sales. Strategic proposal for monitoring and controlling assertiveness level of the company. Analysis towards local distribution and road shipments management.

Executive Program, Marketing Leadership & Innovation

Master Of Science - Msc, Business Analytics

Activities and Societies: Analytics Forum Uniandes 2018 Speaker

Micromasters Credential, Supply Chain Management

MicroMaster in Supply Chain Management offered by Massachussets Institute of Technology in collaboration with edX

Industrial Engineering, Logistics, Marketing, Optimization

2010 Thesis Culmination. Title: Proposal, design and modeling of a system for inventory and ordering management applied to Colombian Pyme..

Certificación, Modelos De Negocio

Lean Expert, Lean And Six Sigma

Bachillerato