Daniel Forero Email & Phone Number

Bogotá, Bogota, CO

Bogotá, Distrito Capital, Colombia

Scope: Lead the development of a startup focused on consultancy and implementation of growth models powered by AI and ML technologies.

Bogotá, Distrito Capital, Colombia

• Scope: B2B & B2C affiliate services, account loyalty, team of 25, 3M USD BudgetAchievements:
• Developed integral strategy and led marketing operations for 6 business units and 25 categories integrating B2B2C service portfolios, among these Business Productivity, Employment, Wellbeing, Tourism, Credit, Housing.
• Implemented 360° campaigns, content and growth tactical plans, strengthening channel/media mix, improving CAC-ROAS-LTV substantially, reaching main conversion targets (Ente:108%, Prod: 105%).
• Deployed new channels, formats and market access platforms to reach mass and niche audiences ensuring relevant content improving customer activation in 15% and an account retention of 90%.
• Implemented customer insight methodologies and automation using advanced analytics; discovery, segmentation, propensity and attribution, achieving +5% increase in key accounts user conversion.
• Negotiated and coordinated relationships with creative, digital, content, management and media agencies, implementing an integral process which lead to 30% process efficiency improvement.

Bogotá, Distrito Capital, Colombia

Marketing Organization Leader with a multi-country scope; Mexico, Andean, and Central America within Agribusiness Division having an accountability of a team of 5 multi geographical managers and a 400-thousand-euro budget.Achievements:- Co-Defined market access models B2B/B2C for portfolios, elaborated commercial frames and gross-to-net spend for a.

Bogotá, DC, Colombia

Leader in Latam´s Strategy Organization for agribusiness division with a multi-country scope; Central America and the Andean region, and a team of 2 multi-country activators managing an annual budget of 100,000 euros.Achievements:- Analysis and adjustment of the distribution model, achieving a 30% optimization in coded customers, achieving greater critical.

Bogota, Colombia

Functional manager in sales organization within agribusiness division with scope for Central America and Andean countries, with a team of 7 functional analysts managing a budget of 50 thousand euros.Achievements- Developed new functional area in commercial umbrella from scratch and implemented strategic plan seeking shortterm tactical actions and long-term.

São Paulo Y Alrededores, Brasil

Functional leader in the Operations organization for the Latin American production network within agribusiness division.Achievements:- Production planning responsible for key fungicide portfolio with +10 Active Ingredients within the entire LA industrial network targeting the leanest operation. - Management of shortage periods by optimizing product offer.

Colonia Y Alrededores, Alemania

- Improved for global inventory projections process.- Planned and optimized Global Active Ingredient supply plans. - Global shortage management process design and precursor multiple supply network optimization.

Ciudad De México Y Alrededores, México

- Inventory optimization project for finished products and strategic raw materials. - Finished product classification matrix based on market volatility as supply volatility proposal- Inventory policies determination according to key variables and cost efficiencies.

Colombia

- Determined proposal for less than minimum batch size orders - Improved forecast accuracy results and delivered best planning practices. - Financial evaluation of key scenarios for transporting products to long range costumers ensuring high service levels.

Colombia

Proposal and design of quantitative models to project sales. Strategic proposal for monitoring and controlling assertiveness level of the company. Analysis towards local distribution and road shipments management.

Executive Program, Marketing Leadership & Innovation

Master Of Science - Msc, Business Analytics

Activities and Societies: Analytics Forum Uniandes 2018 Speaker

Micromasters Credential, Supply Chain Management

MicroMaster in Supply Chain Management offered by Massachussets Institute of Technology in collaboration with edX

Industrial Engineering, Logistics, Marketing, Optimization

2010 Thesis Culmination. Title: Proposal, design and modeling of a system for inventory and ordering management applied to Colombian Pyme..

Certificación, Modelos De Negocio

Lean Expert, Lean And Six Sigma

Bachillerato